Holiday Sweepstakes Campaign

By: Sync Marketing | In: Ask Sync Marketing, Legal and Prize Fulfillment, Marketing, sweepstakes company, sweepstakes management, sweepstakes marketing

Embrace the Spirit of Giving: Why Running a Holiday Sweepstakes Will Make Your Season Bright!

The holiday season is a time for joy, generosity, and creating unforgettable memories with loved ones. If you’re looking to spread some holiday cheer and engage with your audience, running a holiday sweepstakes campaign can be a fantastic way to do just that. In this blog post, we’ll explore the many reasons why hosting a holiday sweepstakes is a win-win for both your business and your participants.

1. Fostering a Stronger Connection with Your Audience: A holiday sweepstakes is an excellent opportunity to connect with your audience on a deeper level. By offering a chance to win exciting prizes, you show that you value your customers and want to give back to them during this special time of the year. The act of giving can create a positive association with your brand, building trust and loyalty among your audience.

2. Increasing Brand Awareness and Visibility: Running a holiday sweepstakes can significantly boost your brand’s visibility. As people participate in the sweepstakes, they are likely to share it with their friends and family, extending your reach organically. The excitement around winning prizes can generate buzz on social media platforms, bringing more eyes to your brand and potentially attracting new customers. Lastly, more people are online during this time of year while looking for holiday gifts, so your reach will be greater.

3. Driving User Engagement and Interaction: Sweepstakes are inherently interactive and engaging. They encourage participants to actively take part in the experience by entering, sharing, and checking for updates. By running a holiday sweepstakes, you create an opportunity for increased user interaction with your brand, leading to higher website traffic, social media engagement, and overall brand exposure.

4. Showcasing New Products or Services: If you have recently launched new products or services, a holiday sweepstakes can be an excellent way to showcase them. By making these offerings part of the prize pool, you pique participants’ interest and create excitement around your latest offerings. This can lead to increased sales and interest in your newest products.

5. Building a Database for Future Marketing Efforts: Running a holiday sweepstakes campaign gives you a chance to collect valuable data from participants, such as email addresses and demographic information. With participants’ permission, you can add them to your mailing list for future marketing efforts. This enables you to stay connected with your audience beyond the holiday season, fostering long-term relationships and potential customer conversions. If you’re looking for different types of holiday sweepstakes to run, take a look at Sync’s article here.

6. Spreading Joy and Happiness: The holiday season is all about spreading joy and happiness. By running a holiday sweepstakes, you get to be a part of making someone’s holiday dreams come true. Whether it’s a dream vacation, a special gift, or a once-in-a-lifetime experience, you have the power to brighten someone’s day and create lasting memories for the winners.

7. Differentiating Your Brand from Competitors: During the holiday season, many brands are vying for consumers’ attention. A well-planned and enticing holiday sweepstakes can help your brand stand out from the crowd. It offers a unique experience that sets your brand apart and gives people a reason to choose your business over competitors.

In conclusion, running a holiday sweepstakes campaign is a great way to embrace the spirit of giving, connect with your audience, and elevate your brand’s visibility and engagement. By creating excitement and spreading joy, you not only make the holiday season brighter for your participants but also position your brand as a thoughtful and caring presence in their lives. So, don’t miss out on the opportunity to make this holiday season truly special by hosting a remarkable holiday sweepstakes. Contact Sync today for a same day quote.

Contest Administrator

By: Sync Marketing | In: Marketing

5 Reasons to Hire a Contest Administrator for Your Next Contest

Contests are an effective tool for brands and organizations to use who are looking to engage their audience, build brand awareness, and generate excitement around their products or services. Whether it’s a photo contest, a video challenge, or a social media giveaway, running a successful contest requires good planning, coordination, and execution. While some may attempt to manage contests in-house, there are compelling reasons why hiring a professional contest administrator is the way to go. In this blog post, we’ll explore five key reasons to consider bringing in a contest administrator for your next contest.

1. Expertise and Experience: Running a contest involves juggling multiple tasks, from the creation of the rules, designing an eye-catching contest microsite, judging submissions, to selecting and announcing winners. A contest administrator brings valuable expertise and experience to the table. They have likely organized and overseen numerous contests, enabling them to anticipate potential pitfalls and develop effective strategies for success. Their insights can lead to a smoother contest process and improved outcomes.

2. Time and Resource Efficiency: Organizing a contest can be a time-consuming endeavor, requiring significant effort and diverting valuable resources from other essential aspects of your business. By hiring a contest administrator like Sync Marketing, you can free up your team to focus on their core responsibilities while entrusting the contest management to a dedicated professional. At Sync Marketing, we think of ourselves as an extension of your team and hold ourselves to the highest standards.

3. Legal Compliance and Risk Mitigation: Contests involve legal implications, particularly in terms of regulations, data privacy, and intellectual property rights. A contest administrator is well-versed in navigating these legal complexities and can ensure that your contest adheres to all relevant laws and regulations. By mitigating potential risks and liabilities, a professional contest administrator safeguards your brand’s reputation and protects you from costly legal consequences.

4. Enhanced Creativity and Innovation: A contest administrator brings a fresh perspective and a wealth of creative ideas to the table. They can help design innovative contest concepts that resonate with your target audience, making the contest more appealing and engaging. Additionally, their creativity can extend to the selection of prizes and rewards, ensuring that participants are motivated to join and compete.

5. Objective and Impartial Judging: Unbiased judging is crucial for maintaining the integrity of a contest. When a contest is managed in-house, there might be a perception of favoritism or conflicts of interest, potentially alienating participants. A contest administrator provides an impartial judging process, ensuring that every submission is evaluated fairly based on the established criteria. This transparency builds trust among participants and reinforces your brand’s credibility.

At Sync Marketing we have a judging platform and can judge the top X amount of entries for you allowing you to only review the very best entries.

In conclusion, hiring a contest administrator can significantly enhance the success of your next contest. Their expertise, experience, and creativity streamline the contest process, allowing your team to focus on other priorities. Moreover, their understanding of legal compliance and impartial judging contribute to a positive participant experience and protect your brand’s reputation. So, if you’re planning to host a contest, consider bringing in a contest administrator to help you create an unforgettable experience for your audience.

Sweepstakes Rules and Regulations

By: Sync Marketing | In: Ask Sync Marketing, contest company, Legal and Prize Fulfillment, sweepstakes company, sweepstakes management, sweepstakes marketing

Unlocking the Secrets Behind Sweepstakes Rules and Regulations: Your Path to Successful Participation

Who doesn’t love the thrill of winning a fantastic prize through a sweepstakes? Whether it’s a dream vacation, the latest tech gadget, or a cash windfall, sweepstakes offer a chance to turn your dreams into reality. However, before you dive headfirst into the enticing world of sweepstakes, it’s crucial to understand the rules that govern these types of initiatives. In this article, we’ll explore the intricacies of sweepstakes rules and regulations and uncovering the secrets to successful participation.

1. What Exactly is a Sweepstakes?

Before we delve into the rules, let’s clarify what a sweepstakes is. Unlike a contest, where participants display a skill or talent to win, a sweepstakes are a game of chance. Participants enter their names, for free, into a random drawing. The winners are then selected at random, making it an exciting opportunity for everyone, regardless of their abilities.

2. Eligibility and Entry Period

One of the first aspects covered in sweepstakes rules is eligibility. Typically, this section outlines who can participate in the sweepstakes. Sweepstakes are often open to legal residents of specific countries or regions and may have age restrictions (commonly 18 years or older). Some sweepstakes may also exclude employees or family members of the sponsoring company to ensure fairness.

The entry period is equally essential. Sweepstakes have a defined start and end date during, which participants can submit their entries. It’s crucial to mark your calendar and submit your entry within this timeframe to avoid disappointment.

3. No Purchase Necessary

One crucial aspect of sweepstakes rules is the, “No Purchase Necessary” clause. This phrase ensures that participants do not have to make any purchases or pay any fees to enter the sweepstakes. Offering free entry helps maintain the legality of the contest and promotes fairness by allowing everyone an equal chance to participate.

4. Entry Limitations

While sweepstakes may be enticing, submitting an excessive number of entries won’t necessarily increase your chances of winning. Most sweepstakes impose limitations on the number of entries an individual can submit. Respect these limitations, as failure to do so could result in disqualification.

5. Prize Details

Sweepstakes rules should explicitly outline the details of the prize or prizes being offered. From the prize’s description to its approximate retail value (ARV), understanding what’s up for grabs is essential. This information will not only excite potential participants but also allow them to assess the sweepstake’s overall value.

6. Winner Selection and Notification

The process of selecting the winners is a critical aspect. Typically, winners are chosen at random from all eligible entries received during the entry period. The rules should specify the date when the drawing will occur, and it’s essential to pay attention to this information.

Moreover, the rules should outline how winners will be notified. Usually, winners are contacted via email or phone. Make sure to provide accurate and up-to-date contact information to ensure you don’t miss out on your prize.

7. Required Documents and Taxes

Winning a sweepstakes comes with its responsibilities. The rules might state that potential winners must complete and return certain documents, such as an affidavit of eligibility or a liability release form. Additionally, winners are often responsible for any taxes associated with their prizes.

8. Disqualification and Penalty Clauses

In order to maintain the integrity of the sweepstakes, the rules may contain a section outlining reasons for disqualification. These could include violation of the entry limitations, providing false information, or failing to comply with the rules in any way. Additionally, penalties for non-compliance with the rules might be included to discourage any unfair practices.

9. Publicity and Privacy

Winning a sweepstakes can sometimes involve publicity for the sponsoring company. The rules may include a clause that allows the company to use the winner’s name, likeness, and other information for promotional purposes. On the other hand, there should also be a clear statement regarding the privacy of participants’ personal information, ensuring it won’t be shared or sold to third parties.

10. Governing Law and Sponsor Information

Finally, sweepstakes rules often specify the governing law that applies to the contest. This information is vital as it determines the legal framework under which the sweepstake operates. Additionally, the rules should clearly identify the sponsor of the sweepstake, providing their contact information for any questions or concerns.

In conclusion, creating a sweepstakes can be a thrilling experience, but understanding the rules is crucial to ensure a fair and successful venture. By familiarizing yourself with this article you are on the right path. If this is all new information it is best to hire a sweepstakes agency to administer your promotion as they are the experts in the field.

Remember, luck favors the prepared, so equip yourself with knowledge, hire a sweepstakes agency, and let the sweepstake games begin!

International Sweepstakes

By: Sync Marketing | In: international sweepstakes, Sweepstakes, sweepstakes company, sweepstakes management, sweepstakes marketing

How to Find a Sweepstakes Management Company

By: Sync Marketing | In: Ask Sync Marketing, contest company, sweepstakes company, sweepstakes management, sweepstakes marketing

Sweepstakes and contest are a cost-effective marketing strategy used by brands to engage their audience, increase brand awareness, and drive customer loyalty. However, it’s important to realize when you should hire a sweepstakes management company to handle the details versus completing it internally. With the expertise of a sweepstakes management company, you can ensure that your sweepstakes will run smoothly and efficiently. If you’re considering partnering with a sweepstakes management company, here are the top three things you should look for:

1. Experience and Reputation:

When it comes to sweepstakes management, experience matters. Look for a company that has a proven track record in handling successful sweepstakes campaigns. A reputable company will have years of experience working with various clients across different industries. You can start by running a simple google search. Look for sweepstakes companies who appear early on in your search without it being from an advertisement. From there, set up a call with the company and ask for a recent client list and testimonials.

2. Legal Compliance Expertise:

The intricacies of sweepstakes law is complex and the legal regulations vary from state to state and country to country. Non-compliance can lead to serious consequences, including legal penalties and damage to your brand’s reputation. Therefore, it’s vital to choose a sweepstakes management company that is well-versed in legal compliance.

A competent sweepstakes management company will have a team of legal experts who stay up-to-date on the latest legal actions and changes in the field. They will ensure that your sweepstakes rules are compliant with all relevant laws, and they can handle the necessary paperwork, bonding, and registration required for campaign. A company who is well versed in international law is an added bonus.

3. Customization and Creativity:

While there are basic principles that apply to sweepstakes, each campaign should be tailored to suit your brand, audience, and marketing objectives. A great sweepstakes management company will work closely with you to understand your goals and help you design a campaign that aligns with your brand’s identity and resonates with your target audience.

Look for a company that is creative and innovative in their approach. They should be able to suggest unique entry mechanisms, engaging content ideas, and exciting prizes that capture the attention of your audience. Sync Marketing helped Toys R Us create the Geoffrey’s Tour Across America Sweepstakes by creating a QR that entrant could use to enter for a chance to win great prizes when visiting Geoffrey! The ability to think outside the box and customize the sweepstakes to suit your brand’s personality is a significant advantage.

When choosing a sweepstakes management company, it’s essential to prioritize experience, reputation, legal compliance expertise, and creativity. A company with a solid track record, positive reputation, legal knowledge, and the ability to tailor campaigns to your brand’s needs will be your ideal partner in launching a successful sweepstakes. By selecting the right company, you can run a seamless and impactful sweepstake that boosts your brand’s visibility, engages your audience, and drives business growth.

Sweepstakes Promotions: Exploring the Top Three Types

By: Sync Marketing | In: Ask Sync Marketing, Best Practices, Instagram, social sweepstakes, Sweepstakes, sweepstakes company, sweepstakes marketing

Sweepstakes promotions are an essential tool for any brand as the help business engage and rewards consumers. Not only provide an opportunity for entrants to enter for the chance to win amazing prizes but also serve as an effective marketing tool to build your brand loyalty. In this blog post, I will discuss sweepstakes promotions and the top three types to run.

1. Social Media Sweepstakes Promotions

There is no denying that we are in a digital world and all brands need to focus their marketing efforts in this space. Social media sweepstakes are extremely effective in reaching the users of platforms like Twitter, Instagram and TikTok. These promotions often require users to like, comment, share, or tag friends to enter the sweepstakes. Or, if running a contest promotion, required entrants to upload content for a chance to win. Either way, brands can increase their social media reach, generate user-generated content, and ultimately enhance their brand loyalty and visibility.

Social media sweepstakes promotions are an effective way for brands to track metrics, while gaining insights into their audience’s preferences. It can even foster a sense of community among their followers. Moreover, participants can quickly spread the word about the sweepstakes, helping businesses to achieve organic growth and exposure. Whether it’s a once in a lifetime vacation experience or a limited edition product launch, like Porsche and Xbox are doing, social media sweepstakes have proven to be an effective way to create excitement and boost brand awareness.

2. Online Sweepstakes Promotions

There’s nothing like a good ol’ enter to win sweepstakes promotion. These promotions typically require participants to fill out an entry form on a dedicated website or landing page for the chance to win a prize. This allows brands to capture valuable user data like email addresses and demographics.

Businesses can customize their promotions to align with their target demographic, ensuring that the prizes offered resonate with their potential customers. Online sweepstakes promotions are also versatile, allowing businesses to run them for a specific period or as recurring campaigns, thus maintaining a constant stream of engagement.

Furthermore, online sweepstakes promotions enable businesses to easily comply with legal and regulatory requirements, such as age restrictions and official rules, making the process secure and transparent for all participants. With the convenience and accessibility of online platforms, brads can reach a larger audience, boost brand loyalty and enhance customer engagement.

3. Event-based Sweepstakes Promotions

Event-based promotions offer an exciting twist to the traditional sweepstakes experience. These promotions are often tied to a specific occasion, such as holidays, product launches, or major sporting events. By leveraging the buzz and excitement surrounding these events, businesses can generate heightened interest and engagement.

These types of campaigns create a sense of urgency and anticipation, encouraging participants to act quickly to enter and have a chance to win exclusive prizes. These promotions can be conducted through various channels, including social media, websites, or even in-person events. By aligning the prizes with the event’s theme or context, businesses can tap into the emotional connection that participants have with the occasion, further enhancing their brand’s relevance and impact.

Sweepstakes promotions provide an excellent opportunity for businesses to connect with their audience, create brand awareness, and drive customer engagement. From social media sweepstakes to online campaigns and event-based promotions, the possibilities are endless.

Sweepstakes Administration Company: Top 5 Key Factors to Consider

By: Sync Marketing | In: Marketing

Running a successful sweepstakes campaign requires meticulous planning, attention to detail, and adherence to legal requirements. To ensure a seamless experience and maximize the impact of your promotion, partnering with a reliable sweepstakes administration company is essential. These professionals possess the expertise and resources to handle the complexities involved in managing sweepstakes and giveaways. In this blog post, we will explore the top five things to look for in a sweepstakes administration company.

1. Experience and Expertise:

When selecting a sweepstakes administration company, experience matters. Look for a company with a proven track record in managing successful promotions across various industries. An experienced company will have a thorough understanding of the legal regulations and compliance requirements associated with sweepstakes, ensuring your campaign runs smoothly and avoids any legal pitfalls. Additionally, expertise in prize fulfillment, logistics, and promotion strategy will be invaluable in maximizing the impact of your sweepstakes.

2. Legal Compliance:

Compliance with local, state, and federal laws is paramount in running a sweepstakes. It is essential to choose a sweepstakes administration company that is well-versed in the legal intricacies of promotional campaigns. They should be knowledgeable about the rules and regulations regarding eligibility, prize limitations, official rules drafting, winner selection, and any necessary permits or bonding. By partnering with a company that prioritizes legal compliance, you can avoid potential lawsuits, fines, and damage to your brand’s reputation.

3. Comprehensive Services:

A reliable sweepstakes administration company should offer a wide range of services to cater to your specific needs. From ideation and designing to managing entry submissions, legal, and prize fulfillment, they should provide end-to-end solutions. Look for companies that handle logistics, legal compliance, winner verification, prize sourcing, and distribution. The ability to outsource these time-consuming tasks allows you to focus on your core business objectives while ensuring a professionally managed sweepstakes.

4. Transparency and Reporting:

Transparency is crucial when selecting a sweepstakes administration company. They should provide regular and detailed reports on the progress of your campaign, including metrics such as entry submissions, engagement levels, and winner selection. Transparent reporting will enable you to assess the success of your promotion and make data-driven decisions for future campaigns. Additionally, a reputable company should have secure systems in place to protect entrant data and maintain privacy compliance.

5. Client References and Reputation:

Before finalizing your choice, delve into the reputation of the sweepstakes administration company. Seek out client references and testimonials to gain insights into their past performance. A reputable company will have a portfolio of successful sweepstakes campaigns they have managed for well-known brands. Conduct online research, read reviews, and ask for referrals from colleagues or industry professionals. Choosing a sweepstakes administration company with a solid reputation will provide peace of mind and increase the likelihood of achieving your campaign goals.

Partnering with a professional sweepstakes administration company can greatly enhance the success and effectiveness of your promotional campaigns. By considering these top five factors – experience and expertise, legal compliance, comprehensive services, transparency and reporting, and client references and reputation – you can confidently select a partner that aligns with your goals and ensures a seamless and compliant sweepstakes experience. Remember, a well-executed sweepstakes has the potential to generate significant brand awareness, engage customers, and drive business growth.

Navigating Social Media Contest Rules and Regulations

By: Sync Marketing | In: contest company, Contests, Facebook, Instagram, social sweepstakes, Sweepstakes, sweepstakes company

In the ever-evolving realm of social media, sweepstakes and contests have emerged as a powerful tool for businesses to engage with their audience, boost brand visibility, and encourage user participation. However, to ensure a successful campaign, it is essential to ensure that your social media contest rules and regulations are compliant. In this blog post, we will delve into the critical considerations and legal guidelines associated with running social media contests, enabling you to execute captivating campaigns while staying within the boundaries of the law.

1. What are Social Media Contests? Social media contests are promotions conducted on platforms like Facebook, Instagram, Twitter, or TikTok, where participants have the chance to win prizes based on certain criteria, such as likes, shares, or creative submissions. These contests can generate buzz, attract new followers, and encourage user-generated content.
2. Understanding the Rules and Regulations:
   1. Disclosure of Material Connection: To maintain transparency, it’s important to disclose any material connection between your business and the contest participants. According to the Federal Trade Commission (FTC) guidelines, if you provide incentives, such as free products or discounts, in exchange for contest participation, you must clearly disclose these relationships.
   2. Compliance with Platform Policies: Each social media platform has its own set of rules and guidelines regarding contests. For instance, Facebook requires businesses to use a third-party app for running contests and mandates that promotions should not be conducted on personal timelines. Familiarize yourself with the platform-specific rules to avoid any penalties or contest disqualification.
   3. Age Restrictions and Geographical Limitations: Depending on the nature of your contest, you may need to consider age restrictions and geographical limitations. Some countries or states may have specific regulations related to contests and giveaways, especially when targeting minors. Ensure your contest complies with the legal requirements in the regions you are targeting.
3. Ensuring Fairness and Avoiding Misrepresentation:
   1. Clear Contest Rules: Provide participants with detailed instructions, eligibility criteria, and any specific entry requirements. Clearly state the start and end dates, the method of selecting winners, and how prizes will be awarded. This will help avoid confusion and set clear expectations for all participants.
   2. No Purchase Necessary: To ensure your contest is not deemed an illegal lottery, include a “no purchase necessary” clause. Offer alternate means of entry, such as a mail-in option, for participants who do not wish to make a purchase or may not have access to social media platforms.
   3. Intellectual Property Rights: When running contests that involve user-generated content, it’s essential to address copyright and intellectual property concerns. Clearly state in your rules that participants grant your business the right to use their submissions for promotional purposes. Additionally, remind participants to only use original content and respect the intellectual property rights of others.

Social media contest rules and regulations can be an exciting and effective way to connect with your audience and achieve your marketing goals. However, it is crucial to prioritize compliance with the rules and regulations that govern these promotions. By understanding and adhering to the disclosure requirements, platform policies, age restrictions, fairness guidelines, and intellectual property considerations, you can run successful and legally compliant social media contests that resonate with your audience. Remember to consult legal resources and seek professional advice when needed to ensure your contests are in full compliance with local laws and regulations. With a solid understanding of the rules and regulations, you can confidently harness the power of social media contests to engage, excite, and build meaningful connections with your target audience. Contact Sync Marketing today to get started on your next social media contest.

Unveiling the Winning Recipe: 4 Essential Ingredients for the Perfect Contest Company

By: Sync Marketing | In: contest company, Contests, Marketing

Just like putting together the perfect meal, you need with right ingredients to become a perfect contest company. Organizing a successful contest requires careful planning, execution, and expertise. This is where a trustworthy and experienced contest company comes into play, helping you navigate the intricacies of your campagin and ensuring a seamless experience for both you and your entrants. In this blog post, we’ll explore five essential factors to consider when choosing the ideal company. So, let’s dive in and discover the ingredients that make a contest company truly exceptional.

1. Expertise and Experience: The first element to look for in a contest company is their expertise and experience in the field. An agency with a proven track record will have the necessary knowledge and insights to design and execute a contest that aligns with your goals. A contest company will understand the dynamics of different contest formats, have insights into target demographics, and be equipped to handle various challenges that may arise during the process. Look for a company that has a portfolio of successful campaigns and positive client testimonials to ensure you’re working with seasoned professionals.
2. Creative Conceptualization: A great contest company will be able to bring your ideas to life through innovative and engaging concepts. Do you want to gather user generated content (UGC)? Then a social media photo contest might work best. Want to tell someone’s unique story? Then an essay or video contest will reach that goal. They should be adept at crafting unique and memorable contest themes, which will capture the attention of your target audience and differentiate your brand from competitors. The ability to think outside the box, coupled with a thorough understanding of current market trends, will ensure that your contest stands out and generates maximum participation.
3. Seamless Technology Integration: Contests in today’s digital age often rely on sophisticated technological solutions for registration, tracking, and judging. A reliable contest company should have a robust technological infrastructure that can seamlessly integrate with your existing systems or provide custom solutions tailored to your needs. Sync Marketing provides password protected judging platforms where clients can log on and judge entries as the campaign runs. Look for features like user-friendly interfaces, secure data management, and automation capabilities to streamline the contest process and enhance the participant experience.
4. Comprehensive Contest Management: Managing a contest involves numerous tasks, including legal compliance, rule creation, prize fulfillment, participant communication, and more. A top-notch contest company should offer end-to-end contest management services, taking the burden off your shoulders and allowing you to focus on your core business activities. From drafting contest rules and handling legal requirements to managing participant inquiries and resolving disputes, the company should be your trusted partner throughout the entire contest journey.

By choosing the right contest company, you will be running a memorable and successful contest that resonates with your target audience before you know it. By considering the expertise and experience, creative conceptualization, seamless technology integration and comprehensive management, you’ll be equipped to find a partner that can help you achieve your goals and make your contest a resounding triumph. Remember, investing in the right contest company today will pay off with a long-lasting impact on your brand’s visibility, engagement, and growth.

Sweepstakes Fulfillment Companies and the Top 5 Services Offered

By: Sync Marketing | In: Legal and Prize Fulfillment, Marketing, Prize Fulfillment, sweepstakes company, sweepstakes marketing