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custom sweepstakes
and contests

Do you really want to wow consumers and stand out among your competitors? Our team can help create the strategy for a one-of-a-kind campaign. After reviewing your campaign objectives and budget, our strategy and management team will put together a creative and effective plan that will help you exceed your goals.

Whether it’s a location-based map application or a custom contest that has entrants’ content appearing on the microsite, we will ideate a campaign that will create buzz for your brand and most importantly be something your customers will never forget.

check out some of our custom campaigns below!

case study

Clif Kid
Sync Marketing was asked to come up with a new concept for Clif Kid’s annual sweepstakes. Sync created a fun, interactive and mobile-optimized 30-day online sweepstakes which invited parents to track their kid’s progress of walking or biking to school everyday leading up to National Walk and Bike to School Day.
A countdown clock was created by our design team as a fun visual to countdown the days until Walk and Bike to School Day. By registering, entrants were automatically entered to win the grand prize; a family trip for four to Yosemite. To add to the fun, all those who tracked their kid’s progress daily had the chance to win from 850 instant win prizes. Also, all those who participated received a congratulatory email at the end of the campaign which included a certificate of completion and how many miles their kids walked or biked! Parents were able to print it out to present it to their kids.

Sync’s team handled all aspects of this custom sweepstakes including the following:

  • ideation of campaign concept
  • design of campaign logo
  • design of sweepstakes microsite, Facebook app, reminder email and final campaign email with printable certificate
  • copy creation
  • programming of mobile and tablet-friendly sweepstakes microsite and Facebook app for sweepstakes
  • registration functionality
  • instant-win game
  • back end management
  • social sharing via Facebook, Twitter and Pinterest
  • legal program structure
  • legal counsel
  • official rules creation and review
  • abbreviated rules
  • winner affidavit of eligibility and release forms
  • travel companion form
  • trademark search of campaign title
  • bond and register campaign per state and federal guidelines
  • legal compliance review of all promotional materials and social media posts
  • customer service
  • select, notify and verify eligibility of winners
  • grand prize fulfillment
  • trip booking and coordination
  • filing of all required winner lists
  • 1099 and tax documentation
  • weekly progress recaps with campaign metrics
  • final digital campaign recap

case study

Maurices came to Sync Marketing with the challenge of creating a custom social sweepstakes that also collected email opt-ins. To achieve this, Sync created a Pinterest sweepstakes that lived on the client’s website as an iFrame.
Due to recent policy changes within Pinterest, Sync recommended that entrants pin only images of Maurices product. This was a clear example of how Sync’s legal knowledge and expertise in social media law benefitted the client. Requiring only Maurices product images to be pinned resulted in more exposure for the brand across the Pinterest platform. There was a winner for each day of the promotion and all those who entered had the chance to win a $225 Maurcies gift card.

Sync’s team handled all aspects of this custom sweepstakes including the following:

  • guided client on most user-friendly platform for a Pinterest sweepstakes
  • worked with client’s design team for design direction
  • created wireframes
  • programming of Pinterest sweepstakes on iFrame
  • back end management
  • mobile and tablet-optimized
  • provided weekly drop of opt-ins in excel format
  • legal compliance review of all promotional materials and social media posts
  • selected, notified and verified eligibility of winners
  • daily campaign metrics
  • final digital campaign recap
  • provided winner list for consumer inquiries
  • customer service
For a full list of our services and pricing contact us today for a same day quote! contact us