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28 jul

International Sweepstakes

By: Sync Marketing | In: international sweepstakes, Sweepstakes, sweepstakes company, sweepstakes management, sweepstakes marketing

Why You should Hire a Sweepstakes Agency for Your Next International Sweepstakes

Running an international sweepstakes is a thrilling opportunity for businesses to expand their reach, engage a global audience, and enhance brand visibility on a worldwide scale. However, the complexities involved in organizing and executing such a sweepstakes can be daunting, particularly when navigating the legal intricacies, logistical challenges, and cultural nuances of different countries. This is where hiring a professional sweepstakes agency can be the key to unlocking success and maximizing the potential benefits of your international sweepstakes. In this article, we’ll explore why hiring a sweepstakes agency is crucial and how they can make your next global promotion a seamless and prosperous venture.

1. Expertise in International Sweepstakes Regulations

One of the most significant challenges in running an international sweepstakes is ensuring compliance with the various laws and regulations of multiple countries. Here is an example of a sweepstakes that Rapyd ran in 47 countries. Sync Marketing was able to ensure that it was a legally compliant promotion by working with their contacts in all 47 jurisdictions. Sweepstakes laws differ significantly worldwide, covering everything from eligibility requirements, prize restrictions, data privacy, and more. A sweepstakes agency specializing in international promotions possesses the expertise and up-to-date knowledge to navigate this legal landscape efficiently. They can help you draft clear and compliant rules that cover all the necessary legal aspects, reducing the risk of potential legal issues and ensuring your sweepstakes runs smoothly in every participating country. Lastly, they will be able to guide you on which countries require official rules translations.

2. Mitigating Risks and Avoiding Pitfalls

When you work with a sweepstakes agency, you benefit from their experience in handling sweepstakes of all scales and complexities. They can identify potential risks and pitfalls that you might not have considered on your own. From addressing potential issues with prize fulfillment in certain regions to ensuring your sweepstakes adheres to all relevant laws, the agency’s guidance can safeguard your brand’s reputation and prevent costly mistakes.

3. Seamless Logistics and Prize Fulfillment

An international sweepstakes requires meticulous planning and execution, especially when it comes to logistics and prize fulfillment. A sweepstakes agency has the necessary resources and network to manage these aspects efficiently. They can handle shipping prizes to winners scattered across different countries, navigate customs and import regulations, and ensure timely delivery to recipients. This expertise minimizes the burden on your team, allowing you to focus on other essential aspects of your business.

4. Ensuring a Positive User Experience

User experience plays a critical role in the success of any sweepstakes. From the ease of entry to the clarity of rules and communication, every interaction with participants impacts their perception of your brand. A sweepstakes agency can craft a seamless user experience, making it easy for participants to enter, stay engaged, and receive updates about the sweepstakes, regardless of their location or language.

Running an international sweepstakes offers immense opportunities for businesses to expand their global reach and create meaningful connections with a diverse audience. However, the intricacies involved in managing a sweepstakes on a worldwide scale can be overwhelming without the right expertise and resources. Hiring a sweepstakes agency that specializes in international promotions can be the key to ensuring your sweepstakes’ success. From legal compliance to seamless logistics and tailored marketing, their expertise can transform your next international sweepstakes into a remarkable and rewarding experience for your brand and participants alike.

17 mar

International Sweepstakes and Contest Law

By: Julie Link | In: Marketing

Are you considering running a sweepstakes or contest in multiple countries? International sweepstakes and contest law can be overwhelming. These four steps will help get you prepared for a successful campaign.

1. Plan Ahead

Creating and Approving Rules: The lead time for running an international sweepstakes and contests is longer  because you need to allow for feedback and approvals from multiple jurisdictions. Sync Marketing creates the US version of the official rules first, then distributes the approved US rules to legal counsel  in each participating country. We receive their feedback and implement it into the final set of rules. This process can take a couple weeks based on the number of countries involved. Recently, Sync Marketing was the administrator for Rapyd’s Hack the Galaxy promotion, which ran in an astonishing 47 countries!

Translations: After the rules are approved, they will need to be translated in the language of the participating countries, which can take up to another week. 

Filing Fees: Keep in mind that you will need to bond and register the promotion in NY and FL one week prior to the campaign start date as well as follow the guidelines of each participating country based on the structure of the campaign

Creating official rules, translation and bonding and registering are all services that Sync Marketing provides.

2. Consider a multi-phase approach

If you are hesitating to dive in to a full-blown international campaign, maybe start with a toe dip. Some of our clients start with a North America and UK campaign as those can move forward more quickly. If successful, they will run another the following quarter to include additional markets. If you have the ability for a multi-phase approach, this would be a good concept for you.

3. Budget accordingly

Understandably, running a sweepstakes or contest in multiple countries comes with additional costs. Make sure to consider the legal, programming, filing, and translation costs involved for this larger initiative. Sync marketing frequently runs international campaigns and can provide a same day quote

4. Hire a sweepstakes agency

International sweepstakes and contest law can be overwhelming. That’s why it’s best practice to work with an agency that specializes in all aspects of international sweepstakes and contest law. At Sync Marketing, we can handle all aspects of your next international sweepstakes or contest, including the design, development, legal and prize fulfillment. High profile, international campaigns come with risks if not buttoned up from the start. Hiring a sweepstakes agency for your next international sweepstakes or contest will ensure you can proceed with piece of mind while leaving it to the experts.

International Sweepstakes and Contest Law