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24 oct

Quick and Easy Holiday-themed Sweepstakes and Contest Ideas

By: Sync Marketing | In: Marketing

The holidays are right around the corner, but there’s still time to add a holiday-themed sweepstakes or contest to your marketing plans this year. Yes, time is of the essence, but the following ideas can be implemented just in time for the holidays. Below are some quick and easy holiday-themed sweepstakes and contest ideas.

Instagram Sweepstakes

An Instagram sweepstakes is easy, breezy and very effective. It’s a great way to get your customers posting about you and your products or services for their chance to win a cool prize. Have a makeup line? What about a “pretty pumpkin” decorating sweepstakes where consumers are asked to make up their pumpkin instead of carving. Then, they can post it with the campaign hashtag to their Instagram account.  Home décor is your business; how about asking people to show their Thanksgiving table-scape using your merchandise and their personal touches? Shop ‘til you drop? Ask entrants to upload a photo of their best Black Friday experience. Keep in mind if you are asking entrants to use your products, you will also need a free method of entry. Here’s some additional information on the benefits of running an Instagram promotion.

TurnkeySweeps by Sync

The TurnkeySweeps by Sync platform is a cost-effective way to get a sweepstakes running quickly. Consider hosting a simple enter to win promotion that offers consumers a chance to win your merchandise every day in December. This simple sweepstakes approach is a great way to reward your existing customers for the holidays as well as attract new consumers. You can also add on a surprise and delight discount offer to everyone that enters to get people in your door to drive sales after the holidays end. Within this platform, you can easily add instant wins or fun holiday-themed games such as find the matching elf memory game or spin the Hanukah dreidel. Or, consider asking entrants to upload a photo of their favorite holiday dish or a shot of their New Year’s Eve style. To learn more about TurnkeySweeps by Sync, go here.

SMS campaign

This is one of the easiest ways to reach your consumers. Consider running an SMS campaign if you are hosting a holiday event or concert for example. All you need to do is provide the short code and the entrant uses this to text for a chance to win. You can also have in-store POP with the campaign information, so people can enter at point of sale. After the promotion is over, it’s a great way to send reminders and discount offers directly to your customers that opt-in for texts.  Here are some additional benefits to running a text to win campaign.

Hopefully these quick and easy holiday-themed sweepstakes and contest have been helpful. Regardless of which type of campaign you run, keep in mind that there are legal requirements so consulting an agency to help you with the details is key.  Reach out to Sync and we will help get your holiday campaign (or beyond) off the ground.

 

Quick and Easy Holiday-themed Sweepstakes and Contest Ideas

 

 


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09 oct

Why You Should Consider a Double Opt-In When Running A Sweepstakes

By: Julie Link | In: Best Practices, Contests, Marketing

The collection of personally identifying information (PII) is currently a contentious issue. Companies have been proactively taking steps to ensure that their customers’ information is secure. With recent changes in the EU General Data Protection Regulation (GDPR) and the newly-passed privacy law in California, it is now a legal requirement to secure consumers data for anyone who collects information in the EU. This will also go into affect in California in 2020. The goal of most sweepstakes is to collect email opt-ins. This is why it is important to make sure you are following the guidelines. Below we discuss why you should consider a double opt-in when running a sweepstakes.

What is a double opt-in? When entering a sweepstakes, consumers have the option to receive emails from the sponsor. With a double opt-in, after choosing to opt-in during the entry process, the entrant will receive an email with a link that they must follow in order to confirm that they are indeed interested in receiving future email communications from the sponsor.

While some brands may not like the idea of a double opt-in, there are some benefits:

Compliance

Most importantly, the double opt-in process will ensure you are following the data privacy regulations set forth by the EU with the GDPR and the new law in California. Keep in mind even with the double opt-in process, you must make it easy for your subscriber to opt-out at any time.

Increases the value of your email list       

Compliance is important, but not the only benefit. When consumer takes the extra step to confirm their email address, it strengthens your email list because you know this person is legitimately interested in receiving your emails. It also leads to less email bounce backs and opt-outs.

Leads to Increased click throughs           

Building on the value of the email list, when a person chooses to follow through with the double opt-in, it leads to increased opens and click throughs for your emails. Why? Because they are indicating that they are truly interested in your company and products/services.  Click throughs lead to sales, period.

As mentioned, compliance is the most important reason why you should consider a double opt-in when running a sweepstakes. Laws often change so it’s important to know what is legally required. That is why it’s a good idea to consult the experts. Consider reaching out to Sync for your next sweepstakes and we will guide you on all things relating to the collection of PII.

Why You Should Consider a Double Opt-In When Running A Sweepstakes