Offering big displays, entertainment and food sampling are all effective ways a company can draw people to their booth during a trade show. Today I will discuss an updated version of the typical booth raffle – an online sweepstakes. Below I will break down the three top reasons to run a sweepstakes at your next trade show.
Catch people’s attention
If you’re giving away a trip, cash or free products/services, you’re sure to turn heads and pique attendees’ interest. When Sync runs trade show giveaways, we provide the client with a QR code to put on all their POP and marketing materials that when scanned links directly to an online entry form. This makes it a seamless user experience. Users will stop, scan and go directly to the sweepstakes site and enter for their chance to win – big! And best of all, we can select winners same day and they don’t need to hang around all day for their number to be called. Go Delta highlighted the benefits in their article by saying, “A study by Exhibit Surveys Inc. found that companies that displayed promotional giveaways at their booth had significantly higher traffic than companies that did not utilize giveaways.”
Boost email opt-ins
For each entry you receive, you can also receive an email opt-in. This allows you to reach back out to all of those who attended your show. You can even send them a surprise and delight offer to everyone who entered as a thank you.
After entry you can provide CTA on the thank you for entering page back to your site. You could even offer discounts after entry to help boost sales. Want to take it a step further? Ask those who entered to sign up for SMS notifications for an additional chance to win!
Sweepstakes are a fast and effective way to obtain the best ROI for your next trade show. Sync provides an all-inclusive package consisting of design, programming, legal and prize fulfillment for your next sweepstakes. We even offer discounts to clients who run multiple trade shows a year. Now that’s a win for everyone! Contact us today for pricing and campaign examples.