The last 12 months have been unlike anything any of us have ever experienced. 2021 is the year for companies to give back to consumers more than ever before. One of the best ways to give back is through running contests. Today I will discuss 4 reasons to run a contest now.
People want to feel connected
Now more than ever, people want to share their experiences as a way to connect. This is a great opportunity for brands to ask their customers to share their story for a chance to win something truly helpful to them. Crate and Barrel is currently asking engaged or recently married couples to share their story for a chance to win everything in their registry (up to $2,500). In addition, Crate and Barrel will make a $1,000 donation to Feeding America® on behalf of each couple.
People are ready to start getting good news again! What better way than to run contests that help share good news and create positive change. Aerie is continuing their Changemakers initiative for a second year to celebrate consumers who are making a difference and reward them with the necessary funds to continue their work. 20 amazing applicants will win $20,000 towards their personal missions. This campaign spreads good vibes while celebrating the efforts of people making changes in their community.
Consumers are on their phones now more than ever
Since you already have a social team trying to drive awareness and followers, why not add a contest? It’s a win for you and a win for consumers. A social contest is a great way to garner user-generated content and followers. With consumers on their phones now more than ever, having them upload content all while promoting your brand along the way is a no brainer. This also builds awareness for your brand, allows you to learn more about your consumer, and leaves them feeling seen and rewarded. As stated in outgrow.com, companies who run contests get an average of 17,500 new followers through a contest:
Have some Fun
Did you see the Big Game this year? If so, you probably saw the commercial for Mountain Dew’s Major Melon Bottle Count contest. Viewers were asked to tweet out how many bottles of Mountain Dew appeared in the ad for a chance to win $1 million dollars. Within minutes, there were thousands of tweets. Not everyone has Pepsi’s budget, but you get the idea. Offering consumers a fun contest will get them excited, engaged and will leave them with a good taste in their mouth about your company or brand (pun intended).
I hope these 4 reasons to run a contest now, were helpful. There are an assortments of ways to run a contest, and this year is the time. Let’s give back to our communities and let their voices be heard. Contact Sync today for help brainstorming your next campaign.