Sweepstakes and contest are a cost-effective marketing strategy used by brands to engage their audience, increase brand awareness, and drive customer loyalty. However, it’s important to realize when you should hire a sweepstakes management company to handle the details versus completing it internally. With the expertise of a sweepstakes management company, you can ensure that your sweepstakes will run smoothly and efficiently. If you’re considering partnering with a sweepstakes management company, here are the top three things you should look for:
- Experience and Reputation:
When it comes to sweepstakes management, experience matters. Look for a company that has a proven track record in handling successful sweepstakes campaigns. A reputable company will have years of experience working with various clients across different industries. You can start by running a simple google search. Look for sweepstakes companies who appear early on in your search without it being from an advertisement. From there, set up a call with the company and ask for a recent client list and testimonials.
- Legal Compliance Expertise:
The intricacies of sweepstakes law is complex and the legal regulations vary from state to state and country to country. Non-compliance can lead to serious consequences, including legal penalties and damage to your brand’s reputation. Therefore, it’s vital to choose a sweepstakes management company that is well-versed in legal compliance.
A competent sweepstakes management company will have a team of legal experts who stay up-to-date on the latest legal actions and changes in the field. They will ensure that your sweepstakes rules are compliant with all relevant laws, and they can handle the necessary paperwork, bonding, and registration required for campaign. A company who is well versed in international law is an added bonus.
- Customization and Creativity:
While there are basic principles that apply to sweepstakes, each campaign should be tailored to suit your brand, audience, and marketing objectives. A great sweepstakes management company will work closely with you to understand your goals and help you design a campaign that aligns with your brand’s identity and resonates with your target audience.
Look for a company that is creative and innovative in their approach. They should be able to suggest unique entry mechanisms, engaging content ideas, and exciting prizes that capture the attention of your audience. Sync Marketing helped Toys R Us create the Geoffrey’s Tour Across America Sweepstakes by creating a QR that entrant could use to enter for a chance to win great prizes when visiting Geoffrey! The ability to think outside the box and customize the sweepstakes to suit your brand’s personality is a significant advantage.
When choosing a sweepstakes management company, it’s essential to prioritize experience, reputation, legal compliance expertise, and creativity. A company with a solid track record, positive reputation, legal knowledge, and the ability to tailor campaigns to your brand’s needs will be your ideal partner in launching a successful sweepstakes. By selecting the right company, you can run a seamless and impactful sweepstake that boosts your brand’s visibility, engages your audience, and drives business growth.