Why Hire a Sweepstakes Company?

By: Sync Marketing | In: Ask Sync Marketing, Best Practices, Legal and Prize Fulfillment, sweepstakes company, sweepstakes marketing

The Top 5 Reasons to Hire a Sweepstakes Company to Run Your Sweepstakes

Ah…so you’re thinking of running a sweepstakes, but not sure if you should try to do it yourself or hire the professionals. Well, you have come to the right place! Sweepstakes and contests have become a powerful marketing tool for brands and businesses of all sizes. They generate buzz, increase brand awareness, and engage customers. However, running a successful sweepstakes requires careful planning, legal compliance, and expert execution. That’s where a professional sweepstakes company comes into play. Why hire a sweepstakes company you ask? Well, in this blog post, we’ll explore the top five reasons why hiring a sweepstakes company to run your sweepstakes is a smart move.

1. Expertise in Sweepstakes Regulations and Legal Compliance: Running a sweepstakes involves navigating a complex web of regulations and legal requirements. Sweepstakes companies specialize in understanding the ever-changing laws related to sweepstakes and contests to ensure your promotion is compliant at every step. From drafting the official rules and winner release forms to filing your promotion in the applicable states, we have the knowledge and expertise to keep your sweepstakes on the right side of the law.
2. Customized Sweepstakes Strategies: A sweepstakes company brings valuable experience and creativity to the table when designing your promotion. We can assist you in formulating a tailored strategy that aligns with your marketing goals. Whether it’s determining the ideal entry mechanism, prize structure, or promotional channels, we will help you maximize your brand’s exposure and generate meaningful engagement. One of the first things we ask are what your goals are. If it’s obtaining more emails and consumers, then a simple enter-to-win sweepstakes would be the way to go. Want to receive user generated content? Then try a contest or social sweepstakes. By leveraging our insights and experience, we will be able to help you navigate the most effective type of campaign to run.
3. Seamless Execution and Prize Fulfillment: Executing a sweepstakes involves managing various moving parts, from collecting entries to verifying winners and delivering prizes. Our goal is to streamline this entire process for you, ensuring a smooth execution from start to finish. We have the tools and systems in place to handle a high volume of entries, conduct fair drawings by following the guidelines provided in the official rules, and manage prize distribution efficiently. By entrusting this crucial aspect to the professionals, you’ll save time, eliminate logistical headaches, and provide a positive experience for your consumers.
4. Enhanced Security and Fraud Prevention: Maintaining the integrity of your sweepstakes is of utmost importance. Sweepstakes companies like Sync Marketing employ robust security measures and fraud prevention techniques to safeguard your promotion and your customers Personally Identifying Information (PII). We utilize secure entry platforms, implement fraud detection systems through captcha and backend monitoring, and conduct thorough audits to minimize the risk of fraudulent activities. Protecting your brand’s reputation and maintaining the trust of your entrants is crucial, and a professional sweepstakes company can help you achieve that goal.
5. Data Management and Analysis: Sweepstakes provide an opportunity to collect valuable data about your target audience. A sweepstakes company can assist you in capturing and analyzing this data effectively. From participant demographics to preferences and feedback, we can help you gain valuable insights that can inform future marketing strategies. By leveraging our expertise in data management and analysis, you’ll be able to make informed decisions, refine your marketing approach, and ultimately drive better results for your business.

Running a successful sweepstakes requires more than just luck; it demands careful planning, legal compliance, and flawless execution. Hiring a professional sweepstakes company can provide you with the expertise, resources, and peace of mind necessary to ensure your promotion’s success. From navigating legal complexities to designing customized strategies and managing logistics, we will handle the intricate details, allowing you to focus on your core business. So, if you’re considering running a sweepstakes, investing in a reputable sweepstakes company like Sync Marketing, is a wise decision that can help you achieve your marketing goals effectively and efficiently. I’ll make it easy for you now, here’s our number: 323.902.7962. We look forward to speaking with you.

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5 State Requirements for Running a Sweepstakes

By: Sync Marketing | In: Best Practices, Sweepstakes, sweepstakes company, sweepstakes marketing

Many states in the United States have specific requirements and regulations for running a sweepstakes. It’s important to note that the laws and regulations can vary from state to state and is ever-evolving. Today we will provide you with a general overview, but it’s essential to consult a sweepstakes agency who specializes in sweepstakes law (like Sync Marketing) to review the specific statutes and regulations of each state to ensure compliance. Below are a five state requirements for running a sweepstakes:

1. New York and Florida: New York and Florida have stringent regulations regarding sweepstakes promotions. If the total prize value exceeds $5,000, the sweepstakes must be registered and bonded with the New York Gaming Commission and the Florida Department of Agriculture and Consumer Services. Additionally, certain disclosures must be included in the official rules, such as the number of entries received, the total ARV of all prizes and the odds of winning in order to be accepted from the registrar. Bonding and registration are services that Sync Marketing can handle for your company.
2. Rhode Island: Rhode Island requires sweepstakes sponsors to obtain a license if the total prize value exceeds $500. Sponsors must also provide certain disclosures to participants, such as the number of prizes, their estimated retail value, and the odds of winning. In addition, when the sweepstakes is complete these winner’s lists need to be filed with the states.
3. California:
   • California has specific regulations for sweepstakes promotions, including the requirement to provide participants with a way to enter without making a purchase (no purchase necessary). There are several ways to offer a few alternate method of entry (AMOE), but recently Sync Marketing has been advises our clients to provide this digitally. Sync Marketing can create an affordable and effective entry collection form if you sweepstakes requires an AMOE. We typically only advertise the link for this entry collection form in the Official Rules.
   • California also has specific regulations related to sweepstakes involving alcohol. Sweepstakes sponsors must comply with the California Department of Alcoholic Beverage Control (ABC) guidelines, which include obtaining proper licenses and adhering to specific advertising and marketing rules for alcoholic beverages. To learn more about running a sweepstakes as an alcohol brand, check out our blog post on sweepstakes tips for alcohol companies.
4. Massachusetts: Massachusetts requires the registration of sweepstakes promotions with the Attorney General’s Office if the total prize value exceeds $5,000. Winners must be selected at random, and certain disclosures, including the odds of winning, must be included in the official rules.
5. Texas: Texas prohibits certain deceptive practices in sweepstakes. These include false or misleading representations, misleading prize descriptions, and misrepresenting the odds of winning. It’s essential to ensure that your sweepstakes promotions are transparent, accurate, and do not engage in any prohibited practices.

Please note that this list is not exhaustive, and other states may also have their own unique requirements and regulations. It’s crucial to thoroughly research and comply with the specific laws of each state in which you plan to run a sweepstakes to ensure legal compliance. Sync Marketing has an extremely experienced promotion law team that will draft your Official Rules to be compliant. Contact us today for a same day quote!

5 State Requirements for Running a Sweepstakes

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5 Tips for Running a Social Media Sweepstakes

By: Sync Marketing | In: Ask Sync Marketing, Best Practices, Facebook, Instagram, Legal and Prize Fulfillment, social sweepstakes, Sweepstakes, sweepstakes company, sweepstakes marketing

Social media sweepstakes can be a great way to increase engagement, grow your following, and reward your audience. However, managing a social media sweepstakes requires careful planning and execution to ensure its success. In this blog post, we will discuss 5 tips for running a social media sweepstakes.

1. Clearly Define the Rules and Regulations 

The first and most crucial step in managing a social media sweepstakes is to define the rules and regulations. Clearly outline the eligibility criteria, entry requirements, prize details, start and end dates, and any other important information related to the sweepstakes. It is essential to ensure that your sweepstakes comply with the rules and regulations of the country in which you are running the sweepstakes. Moreover, include a disclaimer stating that your sweepstakes is in no way affiliated with or sponsored by the social media platform.  

Hiring a sweepstakes company to handle this element for you can be helpful as we specialize in sweepstakes law and stay up to date on the latest changes in social media. In addition to drafting the official rules and abbreviated rules, Sync review all of your marketing materials to ensure it is legally compliant and contains the necessary disclaimers. 

2. Choose the Right Platform 

Choosing the right social media platform is important for the success of your sweepstakes. Different platforms have different rules and regulations, so it is important to choose a platform that aligns with your sweepstakes requirements. For instance, if you want to run a photo or video-based sweepstakes, Instagram or TikTok may be the right platforms. If you want to reach a wider audience, Twitter may be a better choice. Sync recommends running campaigns on no more than two platforms at a time. This way your messaging can be more focused and you can better track the success of the campaign. 

Check out Acer’s #AcedIt Hole in One sweepstakes with the LPGA that Sync has been managing for the last five years.  

3. Promote Your Sweepstakes Effectively 

To ensure maximum participation in your sweepstakes, you need to promote it effectively. Use all the relevant social media channels to reach your target audience. Create visually appealing graphics, videos, and posts to grab the attention of your followers. Moreover, collaborate with influencers or other brands to reach a wider audience. Make sure to include a clear call-to-action in all your promotional content to encourage people to participate. 

4. Monitor and Respond to Entries 

Once your sweepstakes is live, it is essential to monitor all the entries and respond to any questions or concerns promptly. Using a sweepstakes company like Sync Marketing to track and manage all of your entries, will ensure that all entries meet the eligibility criteria. Moreover, Sync can respond to any questions or concerns related to the sweepstakes within 24 business hours. This will not only improve the user experience but also help build a positive brand image. 

5. Announce the Winner and Follow Up 

After the sweepstakes has ended, it is important to announce the winner publicly and follow up with them after they have been confirmed and verified. After obtaining the necessary release forms from the winner, use social media to publicly announce the winner and tag them in the post. Before doing all of this, you will need to contact the winner privately to inform them of their win and provide them with details on how to claim the prize. This is typically don’t through direct message. Make sure to follow up with the winner after they have received the prize to ensure that they are satisfied with their experience. 

In conclusion, managing a social media sweepstakes can be a great way to engage your audience and grow your social media following. By following these top 5 tips for running a social media sweepstakes, you can ensure that your sweepstakes is a success and builds positive brand awareness. Contact Sync today to find out how we can help you execute your next social media sweepstakes!

tips for running a social media sweepstakes

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Sweepstakes tips for Alcohol Companies

By: Sync Marketing | In: Advertising, Ask Sync Marketing, Best Practices, Legal and Prize Fulfillment, Sweepstakes, sweepstakes company, sweepstakes marketing

Running a sweepstakes can be a great way for alcohol brands to engage with their customers and build brand loyalty. However, there are several legal and ethical considerations that adults beverage companies must take into account when running a sweepstakes involving alcohol. In this blog post, we will discuss four sweepstakes tips for alcohol companies and what they should consider.

1. Comply with Legal Requirements: Alcohol brands must comply with various legal requirements when running a sweepstakes. For example, in the United States, brands must comply with state and federal laws, including the Federal Trade Commission Act and the Alcohol and Tobacco Tax and Trade Bureau regulations. Brands must also ensure that their sweepstakes are open to individuals of legal drinking age and are not accessible to individuals who are prohibited from consuming alcohol. 
2. Hire a Sweepstakes Agency: As mentioned above there are several legal requirements to consider and these must be clearly defined in the rules and Regulations. Hiring a sweepstakes agency who specializes in sweepstakes law is key. The sweepstakes agency will structure the rules to include the eligibility criteria, how to enter, the deadline for entry, the prize, and any other relevant details. The rules and regulations must be easily accessible and prominently displayed to potential entrants.
3. Adhere to Responsible Marketing: Alcohol brands have a responsibility to market their products in a responsible manner. This includes promoting responsible consumption and avoiding any messaging that could be perceived as promoting excessive or irresponsible drinking. Alcohol brands should also ensure that their sweepstakes do not target underage individuals or encourage excessive drinking. In addition to handling the creation of the official rules and abbreviated rules, Sync will review all of your marketing materials to make sure that they are legally compliant.
4. Ensure the Prize is Relevant and Appropriate: The prize for the sweepstakes should be relevant and appropriate to the brand and its target audience. For example, a luxury whiskey brand may offer a private distillery tour as a prize, while a beer brand may offer tickets to a popular sporting event. Additionally, the prize should not actually include alcohol or promote excessive consumption of alcohol.

In conclusion, running a sweepstakes can be a great way for alcohol brands to engage with their customers and build brand loyalty. However, alcohol brands must consider several legal and ethical considerations to ensure that their sweepstakes comply with legal requirements, promote responsible marketing, and are relevant and appropriate to their target audience. By following these tips, you can run a successful and responsible sweepstakes!

Sweepstakes tips for Alcohol Companies

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Top 10 Types of Sweepstakes to Run in 2023

By: Sync Marketing | In: Ask Sync, Best Practices, Contests, Instant Win, Legal and Prize Fulfillment, SMS Campaigns, social sweepstakes, Sweepstakes, sweepstakes company, sweepstakes marketing, User Generated Content

Sweepstakes have long been a popular marketing tool for businesses as they produces a tremendous return on investment (ROI). In 2023, there are many different types of sweepstakes that brands (and their agency partners) can run to engage with customers, build brand awareness, and generate leads. Here is list of the top 10 types of sweepstakes to run in 2023: 

1. Social Media Contests:  

With billions of people using social media every day, running a sweepstakes on platforms like Instagram, TikTok and Twitter is a great way to reach a large audience and interact with consumers. Brands can ask customers to like, comment, and share their posts to enter the sweepstakes, and can even require entrants to follow their social media accounts to participate.  

This can have two positive impacts: 

Increased Brand Awareness: The ripple effect is real. The more people know about you, the more their friends and followers will know about you. 

Increased Engagement: Social media sweepstakes can also help businesses increase engagement with their existing followers. By offering a chance to win prizes, it can increase engagement and help to build a stronger relationship with customers. Additionally, the excitement and anticipation of the sweepstakes can encourage customers to visit a business’s social media channels more often, which can lead to increased engagement overall. 

2. Referral Sweepstakes:  

Referral sweepstakes incentivize customers to refer their friends to your business. Entrants can earn additional entries for each friend they refer who also enters the sweepstakes, which can help brands build their email lists and reach new customers. Referral sweepstakes can create a greater likelihood that those referrals will turn into new customers because they are being referred by a friend. That’s an instant vouch of support for the brand.  

These types of sweepstakes can be achieved in different ways. You can have a simple enter to win sweepstakes where entrants can refer up to five friends after entry for extra chances to win or they can refer friends by tagging on a social media sweepstakes.  Our client Wealthfront just finished a campaign where they gave away $25,000 to three different Wealthfront members. Entrant received extra entries for doing a number of different tasks including referring friends!

3. Instant Win Sweepstakes:  

Instant win sweepstakes allow customers to enter and find out immediately if they have won a prize. This type of sweepstakes can be especially engaging for customers, as they don’t have to wait for a drawing to find out if they’ve won. It also allows them to feel like they have a great chance to win. Sync recommends offering daily entries for instant win campaigns as it will keep customers coming back and engaging with your brand. 

4. Survey Sweepstakes:  

Surveys are a great way for businesses to gather feedback from customers, and adding a sweepstakes component can help incentivize customers to participate. Businesses can offer prizes to random survey participants, or even offer a larger prize to the customer who provides the most helpful feedback. 

5. Photo or Video Contests:  

Photo and video contests can be a fun way for customers to engage with a brand and show off their creativity. Businesses can ask customers to submit photos or videos related to a specific theme, and then award prizes to the best entries. Sync can help guide you on what type of judging criteria to include in the official rules. We also offer a judging platform for to score entries. 

6. Daily Sweepstakes:  

Daily sweepstakes allow businesses to keep customers engaged over an extended period of time. It’s best to offer a different prize every day to keep entrants coming back. Then offer a lager overarching grand prize to anyone who entered through the sweepstakes entry period. 

7. Essay or Writing Contests:  

If you want to engage with customers who are passionate about something, offering an essay or writing contests can be a great option. Brands can ask customers to write about a specific topic, and then award prizes to the entries that best matched the judging criteria. 

8. Treasure Hunt Sweepstakes:  

These are fun! Treasure hunt sweepstakes can be a fun way to engage with customers and build brand awareness. Businesses can hide clues or information about their brand or products throughout their website or social media channels, and then award a prize to the customer who finds all of the clues. If it’s within the budget you can include it on your website, but if you want to do smaller scare, we recommend running these types of campaigns on your social channels.  

9. Instant Discount Sweepstakes:  

Instant discount sweepstakes offer customers a chance to win an immediate discount on their next purchase. We typically recommend the discount to appear after entry and still offering a larger overarching grand prize. This type of sweepstakes can help drive sales for businesses while also providing customers with a fun and engaging experience. 

10. Charity Sweepstakes or Contests:  

Charity campaigns allow businesses to give back to their communities while also engaging with customers.  

Sweepstakes: Businesses can donate a certain amount to a charity based on the number of entries they receive. Allowing entrants to vote on the charity they want to donate to, is another great option. 

Contests: Going back to the essay contests, brands can ask people to nominate deserving people for the chance to win. The person nominated would then money for themselves and the cause they donate their time to. Sync recommends background checks for this and can provide this service for you.  

In conclusion, there are many different types of sweepstakes that businesses can run in 2023 to engage with customers and build brand awareness. Whether you choose to run a social media contest, a referral sweepstakes, an instant win sweepstakes, or any of the other options on this list, a well-executed sweepstakes can be a powerful tool for driving sales and building customer loyalty. 

top 10 types of sweepstakes to run in 2023

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3 Reasons to Run a Sweepstakes at Your Next Trade Show

By: Sync Marketing | In: Ask Sync, Legal and Prize Fulfillment, Sweepstakes, Turnkey Sweepstakes

Offering big displays, entertainment and food sampling are all effective ways a company can draw people to their booth during a trade show. Today I will discuss an updated version of the typical booth raffle – an online sweepstakes. Below I will break down the three top reasons to run a sweepstakes at your next trade show.  

Catch people’s attention

If you’re giving away a trip, cash or free products/services, you’re sure to turn heads and pique attendees’ interest. When Sync runs trade show giveaways, we provide the client with a QR code to put on all their POP and marketing materials that when scanned links directly to an online entry form. This makes it a seamless user experience. Users will stop, scan and go directly to the sweepstakes site and enter for their chance to win – big! And best of all, we can select winners same day and they don’t need to hang around all day for their number to be called. Go Delta highlighted the benefits in their article by saying, “A study by Exhibit Surveys Inc. found that companies that displayed promotional giveaways at their booth had significantly higher traffic than companies that did not utilize giveaways.”

Boost email opt-ins

For each entry you receive, you can also receive an email opt-in. This allows you to reach back out to all of those who attended your show. You can even send them a surprise and delight offer to everyone who entered as a thank you.

Drive sales

After entry you can provide CTA on the thank you for entering page back to your site. You could even offer discounts after entry to help boost sales. Want to take it a step further? Ask those who entered to sign up for SMS notifications for an additional chance to win!

Sweepstakes are a fast and effective way to obtain the best ROI for your next trade show. Sync provides an all-inclusive package consisting of design, programming, legal and prize fulfillment for your next sweepstakes. We even offer discounts to clients who run multiple trade shows a year. Now that’s a win for everyone! Contact us today for pricing and campaign examples.

3 Reasons to Run a Sweepstakes at Your Next Trade Show

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How to Get Customers Excited to Shop Online

By: Sync Marketing | In: Marketing

While there has been a significant shift in consumer shopping habits due to COVID-19 as discussed in the Quantcast Blog, some consumers need more of a push to shop online. Today, I will discuss how to get customers excited to shop online by running a sweepstakes or contest.

Prizing

One of the most cost-effective ways to get customers excited to shop online is to incentivize them with a chance of winning a prize. What better way to do this than running a sweepstakes where your customers can win a gift card to your company or store? Many big box retailers have started  running sweepstakes to entice their customers to come online for a chance to win. While there, the hope is that they will see something they like and that it will translate into a sale.

In order to make the entry process “worth it,” it’s important that your prizing is up to snuff. We would recommend giving away several small gift cards (possibly one or more a day) with an overarching larger grand prize. This makes customers feel as though they have a better chance to win. Also, by giving away gift cards, you are encouraging them to shop online, and in most cases, they will buy more than what the gift card is worth. 

Surprise and Delight

Want to encourage more online sales? Offer a surprise and delight coupon to every person who enters the sweepstakes. Make the discount worth it at 20% or more.

Social Media Contests

Another way to get customers excited to shop online is to run a social media contest. Engaging with your customers is more important than ever.  Perhaps you can ask your customers to upload their favorite “lounge look” to Instagram for a chance to win. Julie Link Co-Founder of Sync Marketing wrote, 

“It’s not business as usual. Businesses are struggling to find ways to connect with their consumers while we are forced to “social distance” by staying home. So how do brands interact with consumers? How do they connect? A great way is engaging consumers with sweepstakes and contests.” 

Another way to encourage engagement is by including a call to action after entry. One way to share the sweepstakes and encourage engagement is to offer entrants extra chances to win by sharing on social media.

As we all try to navigate these times it’s important to continue to assess your goals and think of cost-effective ways to engage with your customers in a positive way. Sweepstakes have always been a great way to do that. If you want to brainstorm ideas on how a sweepstakes might benefit your brand, reach out to Sync today.

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Sync Marketing 2019 Decade in Review

By: Sync Marketing | In: Marketing

What a decade it has been. Sync Marketing opened in January or 2011 with the goal to offer clients a specialized service with acute attention to detail. It makes me proud to look back and see that we are still providing this service and haven’t strayed from who we are.

Our Clients

2019 was another great year for Sync Marketing. As we close on this decade we can look back and see enormous growth for Sync both personally and professionally. From the creation of our Turnkey sweeps platform, to receiving new accolades, 2019 was a year for the books!

We enhanced PII security for TurnkeySweeps by Sync by creating a new sweepstakes platform

TurnkeySweeps by Sync got a complete overhaul. The platform is now even more efficient, but most importantly, secure. While Sync never collects social security numbers or credit card information online, we have upgraded our system to meet and /or exceed the latest standards to protect PII.

2020 Top Shop!

Sync Marketing is honored to be listed among the greatest in the business as one of the Top 200 Marketing Agencies for 2020 by Chief Marketer. This is our sixth year receiving this award. In addition, this year we were names Top 10 B2C marketing agency.

Continued our NWBOC certification

Once again Sync Marketing renewed our certification as a business owned and controlled by a woman by the National Women Business Owners Corporation (NWBOC), the first national certifier of Women Business Enterprises. The goal of the certification program is to streamline the certification process and increase the ability of women business owners to compete for contracts at a national level.

We are so excited to see what this new decade has to bring!

Sync Marketing 2019 Decade in Review

 

 

 

 

 

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Quick and Easy Holiday-themed Sweepstakes and Contest Ideas

By: Sync Marketing | In: Marketing

The holidays are right around the corner, but there’s still time to add a holiday-themed sweepstakes or contest to your marketing plans this year. Yes, time is of the essence, but the following ideas can be implemented just in time for the holidays. Below are some quick and easy holiday-themed sweepstakes and contest ideas.

Instagram Sweepstakes

An Instagram sweepstakes is easy, breezy and very effective. It’s a great way to get your customers posting about you and your products or services for their chance to win a cool prize. Have a makeup line? What about a “pretty pumpkin” decorating sweepstakes where consumers are asked to make up their pumpkin instead of carving. Then, they can post it with the campaign hashtag to their Instagram account.  Home décor is your business; how about asking people to show their Thanksgiving table-scape using your merchandise and their personal touches? Shop ‘til you drop? Ask entrants to upload a photo of their best Black Friday experience. Keep in mind if you are asking entrants to use your products, you will also need a free method of entry. Here’s some additional information on the benefits of running an Instagram promotion.

TurnkeySweeps by Sync

The TurnkeySweeps by Sync platform is a cost-effective way to get a sweepstakes running quickly. Consider hosting a simple enter to win promotion that offers consumers a chance to win your merchandise every day in December. This simple sweepstakes approach is a great way to reward your existing customers for the holidays as well as attract new consumers. You can also add on a surprise and delight discount offer to everyone that enters to get people in your door to drive sales after the holidays end. Within this platform, you can easily add instant wins or fun holiday-themed games such as find the matching elf memory game or spin the Hanukah dreidel. Or, consider asking entrants to upload a photo of their favorite holiday dish or a shot of their New Year’s Eve style. To learn more about TurnkeySweeps by Sync, go here.

SMS campaign

This is one of the easiest ways to reach your consumers. Consider running an SMS campaign if you are hosting a holiday event or concert for example. All you need to do is provide the short code and the entrant uses this to text for a chance to win. You can also have in-store POP with the campaign information, so people can enter at point of sale. After the promotion is over, it’s a great way to send reminders and discount offers directly to your customers that opt-in for texts.  Here are some additional benefits to running a text to win campaign.

Hopefully these quick and easy holiday-themed sweepstakes and contest have been helpful. Regardless of which type of campaign you run, keep in mind that there are legal requirements so consulting an agency to help you with the details is key.  Reach out to Sync and we will help get your holiday campaign (or beyond) off the ground.

 

Quick and Easy Holiday-themed Sweepstakes and Contest Ideas

 

 

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Brand Loyalty Sweepstakes

By: Sync Marketing | In: Advertising, Legal and Prize Fulfillment, Prize Fulfillment

Sweepstakes and brand loyalty marketing go hand in hand. It’s an easy and cost-effective way to reward your customers all while strengthening the relationship you have with them. Today we will discuss the best types of brand loyalty sweepstakes to run and why.

Start slowly

We always suggest to our clients to run at least a few straight forward enter-to-win sweepstakes before running a loyalty sweepstakes. First and foremost, it will allow you to collect new opt-ins to add to your email list. Also, you will see how sweepstakes resonate with your consumers before you launch a loyalty-based campaign.

It’s all in the email

A brand loyalty sweepstakes starts and ends with email communication. Consumers are interested in your brand and have already signed up to receive emails from you. Now, reward them with the chance to win a great prize. Be sure to put the sweepstakes CTA within the email you send out to your consumers.

Reward, reward, reward

When it comes to a brand loyalty sweepstakes, we think having all entrants win something is a great way to optimize the relationship you have with your customer. To achieve this, you can run an instant win sweepstakes. Here the customer either wins a prize or a discount coupon with a percentage or dollar amount off of your product. If you are a subscription-based service, another way to reward your consumer is to automatically enter them into a sweepstakes for signing up. Here is an example of a recent sweepstakes. Stitch Fix entered all entrants who scheduled a Fix for delivery in the month of June for a chance to win. However, keep in mind, if you require a purchase like this sweepstakes did, you must offer a free alternate means of entry.

Have fun and gather more info

Polls are fun for everyone! People love to give their opinion! And you love to get information on your product, right? Why not ask your loyal customers a question about which new fall look they like best for a chance to win? They are rewarded with a chance to win, and you gather insightful information about your product line for the fall.

The possibilities are endless when it comes to brand loyalty sweepstakes. Whether you’re reaching out to a newly acquired customer or one of your more loyal fans, reach out to Sync to help you strengthen your relationship with you customer by offering unique and engaging ideas.

Brand Loyalty Sweepstakes

 

 

 

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