A few of you who are reading this right now may be thinking, wait, it’s not even Thanksgiving yet and you are already talking about spring! But for marketers, we are already headed into 2017, planning-wise anyway. Spring is a great time to run a sweepstakes or contest. People are ready for winter to be over and are looking forward to seeing anything and everything fresh and new. There are a lot of great thematic opportunities in the spring. Below are a few ideas for running a spring Pinterest sweepstakes or contest.
But, before we get into the spring ideas, I want to first touch on some of the benefits of running a Pinterest sweepstakes or contest:
Promote your merchandise or messaging virally
When you make pinning your featured images a requirement of a sweepstakes entry, it allows your merchandise and/or messaging to be spread virally. The hope is that their friends will see it and come to your website as well. To be legally compliant, you must include a campaign hashtag that includes the word #sweepstakes or #contest.
Engage and reward consumers
Running a Pinterest sweepstakes or contest is an easy, fun and cost-effective way to engage and entice consumers. Offering a compelling prize is a great way to reward consumers for pinning your merchandise. But, be sure to offer a prize that is proportionate to the amount of effort that is involved in the entry process.
Increase your email database
Lastly, we recommend hosting an entry form on a microsite that includes your images for pinning and requires entrants to provide their information. While collecting this data, you can also have people opt-in to receive future email communication.
Now that we’ve hopefully convinced you that Pinterest is the way to go, below are a few spring-themed ideas to work with:
Capitalize on Spring Fever
We’ve all suffered from Spring Fever, and what better way to shake off those winter blues than with a Pinterest sweepstakes? For a retailer, show the hottest spring looks, for a travel company, entice people with photos of a warm weather locale.
Go on Spring Break
The shiny beacon of hope for any student (or parent) is Spring Break. Market your Pinterest sweepstakes to families, throw in a trip for four, and call it a day.
Okay, we all know about the brackets, but do you know what the second most popular activity surrounding March Madness? FOOD and BEER! A food-related or beer-centric Pinterest sweepstakes is a no-brainer for relevant companies
Here are a few others themes to consider including in a Pinterest sweepstakes or contest:
April Fool’s Day
St. Patrick’s Day
Fitness or Outdoors-Related Sweepstakes
The possibilities are endless. Just consider the message you are trying to convey and the audience you are trying to reach. Pair it with a spring-related event, and you have yourself a fun Pinterest theme. However, keep in mind when running a sweepstakes on Pinterest that you ensure that you are following their most recent guidelines. It’s important to note that their guidelines frequently change with respect to running sweepstakes and contests. On that note, here is a recent blog article that outlines some new rules for Pinterest.
In conclusion, Hiring a company like Sync Marketing to oversee your promotion will guarantee that you are complying with all the latest Pinterest guidelines. Also, our team has a lot of creative ideas for running a spring Pinterest sweepstakes or contest. We will put together a fun and creative Pinterest spring campaign for you. Contact Sync Marketing today!