Taking a personality quiz or participating in a poll is all the rage these days. Who doesn’t want to be told if you are an introvert who likes to cuddle up next to a fire or an extrovert who is always keeping busy? Quizzes are very popular, especially on social media sites, so it makes sense to take advantage of this marketing tool. While running a quiz on its own is a great marketing tool, in this article I outline why adding a sweepstakes component has exponential benefits. Here are my 5 reasons to run a quiz with a sweepstakes.
1 Data Collection
You can learn so much about consumers and potential consumers when running a quiz. The information you receive from the quiz can be used for future marketing opportunities for your brand. And, you can target all of the new email subscribers you obtained through the sweepstakes and tailor your messaging to their specific likes. Second street also believe data collection is a benefit as they mention in this blog post.
Quality engagement is so important when running a sweepstakes. If a consumer is willing to go to the effort to fill out a quiz, you know they have some curiosity for your brand. An effective add-on to any quiz with a sweepstakes is to offer a surprise and delight coupon after entry. This will lead to further engagement and traffic to your website, ideally leading to a sale.
As previously discussed in my post, “5 Ways to Increase Email Subscribers with a Sweepstakes,” people inherently want to share things about themselves to others. A quiz in no different. After you get your result, it’s common to want to share it with the world. This is an effective way to increase your reach when running a sweepstakes. You can even offer entrants extra entries for sharing their result with their friends on social media.
Make sure the prize is grand. At Sync Marketing, we always recommended including several smaller secondary prizes and a larger overarching grand prize. The smaller prizes give entrants the feeling that they have a better chance to win and the larger prize can be eye catching and tend to motivate people to participate. Whether it’s cash, a trip or a gift card for your site, make sure it’s worth the effort for your consumers to enter. As with all the reasons, great prizing is a fantastic way to increase the number of people who enter your sweepstakes and take your quiz.
Since quizzes and sweepstakes are so popular, offering them allows consumers to have a fun and positive association with your brand and/or products. Plus, the more memorable engagement you have with consumers, the higher chance they will return to your site again and hopefully purchase something while there.
In conclusion, running a quiz with a sweepstakes is a fun and effective way to gather consumer information, email opt-ins and create a positive interaction with current and potential consumers. Here is a current quiz Sync is running. For more information on Sync Marketing’s quiz with a sweepstakes feature, contact us today.