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28 aug

Common Questions asked by Sweepstakes Entrants

By: Sync Marketing | In: Ask Sync, Ask Sync Marketing, Best Practices, Contests, Marketing, Sweepstakes

We receive many inquiries during our sweepstakes and contests from entrants who want to know the answers to their questions pertaining to the promotion before entering. First and foremost, the official rules are your friend. The majority of the answers to most questions regarding a sweepstakes or contest will be found here. Below we will go over a few of the most common questions asked by sweepstakes entrants.

Can I enter more than one time per day?

This varies by promotion, but if you attempt to enter more than one time in a day and you receive a message stating that there is only one entry allowed per day, then you have your answer. And, no, this doesn’t mean you can sign up with a different email address to try to enter again as that is against the rules and you will be disqualified.

When will I be notified if I am a winner?

It’s very important to know this information as sometimes potential winners only have 24-48 hours to respond to the initial notification regarding their prize. If you enter a sweepstakes or contest that you’re really interested in, set your calendar to be ready for the call or email from the sweepstakes administrator. At a minimum, the date of winner notification will be listed in the Official Rules in the winner notification section. It’s also a good idea to check your spam folder of the email account that you used to enter on the posted date of winner notification as sometimes email carriers may inadvertently mark the notification as spam.

Why can’t I provide a P.O. Box as my address?

Typically this is because if there is a physical prize to be won, some carriers do not ship to P.O. boxes. Also, it allows administrators, like Sync Marketing, to help prevent cheaters from entering their client’s sweepstakes. You can learn even more about this here

Was my entry received?

Sometimes entrants have a computer glitch or their internet goes out during entry. Typically it’s not the sponsor or administrator’s responsibility to look into this as the issue occurred on the consumers end and the hosts of the promotion are not responsible for the entrant’s internet problems. However, if the administrator offers good customer service, and it is something that they can identify, they will look into the entry to see if it has been received, but this process is not legally required in most cases.

How much is the trip worth?

You can find the approximate retail value, also known as ARV for a trip in the prize section of the Official Rules. To learn more about ARVs, check out our post here.

If you’re an entrant or a company planning an upcoming sweepstakes or contest and have any questions, please don’t hesitate to reach out to Sync Marketing at inquiries@syncmarketing.net. Come back next month for another Ask Sync feature!

 


12 aug

Touchdown! Fall Football-Related Sweepstakes and Contests!

By: Sync Marketing | In: Contests, Marketing, Sweepstakes

As the summer begins to wind down, football season kicks off (pun intended). Pro football, college, high school, pee wee, you name it, ready or not, here it comes. With that also comes the frenzy of fantasy football leagues. For those of you not familiar with this phenomenon, imagine the process of coming together with your friends (or fellow football fans) and drafting your dream team to compete during the football season. It’s even so popular that there’s a TV show coming into its seventh season called The League which, through tongue and cheek humor, showcases the great lengths people take to win their fantasy football league challenge. Check it out here. For those of you who aren’t quite at this level, but still want to get in on the fun, here are a few fall football-related sweepstakes and contests where you can try your luck.

PEPSI® “FANTASY FOOTBALL” PROMOTION AT BUFFALO WILD WINGS®

Enter this sweepstakes for the chance for you and 11 friends to visit New York to pick your fantasy football teams at the NFL Headquarters in their Fantasy Football Sweepstakes. This fantasy prize is valued at over $21,000.  Enter now through September 9, 2015

2015 CBSSPORTS.COM FANTASY FOOTBALL SWEEPTAKES

Fantasy Football is so popular that even the major television networks are getting in on the fun. CBS is offering their own draft sweepstakes where the winning league is in a drawing for $10,000 at the end of the season. Here is a link with all of the detailed instructions and rules.

SNICKERS® BRAND NFL 2015 GAME & SWEEPSTAKES

Snickers® Brand is giving away tons of great prizes including season tickets to see your favorite team play in 2016, plus thousands of instant win Xbox One prizes.  Enter daily through December 18, 2015 for your chance to win.

You can’t win if you don’t play so get out there and try your luck at these fall football-related sweepstakes and contests! If you are thinking of running a football-related sweepstakes in 2016, don’t hesitate to check out our website and reach out to us for a quote. 


07 aug

Best Practices for Running Instant Win Sweepstakes

By: Sync Marketing | In: Best Practices, Instant Win, Legal and Prize Fulfillment, Marketing, Sweepstakes

Instant win sweepstakes are becoming increasingly popular with brands due to the ever changing habits and valuable input of their consumers. We are in an age where people love instant gratification so what’s better than winning a prize instantly? There are certain best practices for running instant win sweepstakes that we will go over today to make sure you’re running one that will tie into you brand or service and enable you to have the most successful campaign possible.

Prizes that matter: When running an instant win sweepstakes, you first want to make sure you have relevant prizes to give away and a lot of them. If there is only one instant prize winner a week, your instant win game will not be as popular as say one that gives hundreds or even thousands of prizes per week. So be sure, if your budget allows, to give away a substantial number of prizes. If budget is an issue, think of connecting with a suitable partner to offset some of the costs. 

If you can’t partner with another company, it’s important to provide prizing, like branded swag for example, that relates to your product so you know you’re getting entrants who truly care about your brand. Lastly, it is recommended that you offer an overarching grand prize that relates to the theme of the campaign. In the Mopar campaign, they are also giving away a trip to a Sandals Resort, which ties in perfectly with the Smooth Summer Travels Sweepstakes.

Is it Shareable? With all sweepstakes, exposure is key. It’s important when running an instant win sweepstakes that it’s something that would be attractive to consumers to share with their social network. A lot of instant win sweepstakes incorporate games or quizzes. Often time personality quizzes are the most shared, so consider running one where entrants who take the quiz find out at the end if they’re an instant prize winner. Or, think of creating an instant win promotion which partners with a cause or charity that is important to your organization.  Your consumers will really feel compelled to spread the word which equates to a win-win situation!

Knowledge is Power: There is a lot of trial and error when creating instant win sweepstakes, including the programing, legal, registration, and security measures to name a few. To avoid mishaps, hire an agency like Sync Marketing who has extensive experience in the area to make sure you’re getting the most out of your instant win sweepstakes.

The next time you want to run an instant win sweepstakes, try to keep these best practices for running instant win sweepstakes in mind. If you have any additional questions or need help with your promotion, don’t hesitate to reach out to Sync Marketing!

Instant Win Sweepstakes