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28 jul

How to Get Customers Excited to Shop Online

By: Sync Marketing | In: Marketing

While there has been a significant shift in consumer shopping habits due to COVID-19 as discussed in the Quantcast Blog, some consumers need more of a push to shop online. Today, I will discuss how to get customers excited to shop online by running a sweepstakes or contest.


One of the most cost-effective ways to get customers excited to shop online is to incentivize them with a chance of winning a prize. What better way to do this than running a sweepstakes where your customers can win a gift card to your company or store? Many big box retailers have started  running sweepstakes to entice their customers to come online for a chance to win. While there, the hope is that they will see something they like and that it will translate into a sale.

In order to make the entry process “worth it,” it’s important that your prizing is up to snuff. We would recommend giving away several small gift cards (possibly one or more a day) with an overarching larger grand prize. This makes customers feel as though they have a better chance to win. Also, by giving away gift cards, you are encouraging them to shop online, and in most cases, they will buy more than what the gift card is worth. 

Surprise and Delight

Want to encourage more online sales? Offer a surprise and delight coupon to every person who enters the sweepstakes. Make the discount worth it at 20% or more.

Social Media Contests

Another way to get customers excited to shop online is to run a social media contest. Engaging with your customers is more important than ever.  Perhaps you can ask your customers to upload their favorite “lounge look” to Instagram for a chance to win. Julie Link Co-Founder of Sync Marketing wrote

“It’s not business as usual. Businesses are struggling to find ways to connect with their consumers while we are forced to “social distance” by staying home. So how do brands interact with consumers? How do they connect? A great way is engaging consumers with sweepstakes and contests.” 

Another way to encourage engagement is by including a call to action after entry. One way to share the sweepstakes and encourage engagement is to offer entrants extra chances to win by sharing on social media.

As we all try to navigate these times it’s important to continue to assess your goals and think of cost-effective ways to engage with your customers in a positive way. Sweepstakes have always been a great way to do that. If you want to brainstorm ideas on how a sweepstakes might benefit your brand, reach out to Sync today.

22 jul

5 Social Media Sweepstakes Ideas to Engage Customers

By: Jennifer French | In: Marketing

Running a social media sweepstakes or contest is an easy and cost-effective way to promote your brand or company. It is also a great way to create buzz and collect meaningful user-generated content from consumers.  Below are 5 social media sweepstakes ideas to engage customers.

#1 Photo Upload

Crate and Barrel Sweepstakes
Crate and Barrel Sweepstakes

A simple Instagram or Facebook photo upload contest is a great way to capture user-generated content all in the name of fun. Think cute babies, furry friends, or fabulous food creations as a few examples. Crate and Barrel ran a wedding registry sweepstakes where they asked entrants to upload a photo of their wedding prep. Daily prizes were awarded throughout the month of February. 

#2 Twitter Hashtag Sweepstakes

Tide Pods Sweepstakes
Tide Pods Sweepstakes

This is probably one of the easiest social sweepstakes you can run. All you need to do is post your message on Twitter and ask for entrants to tweet you back with your campaign hashtag.  Tide did just that in the fall of 2019 to promote their partnership with the NFL for their Tuesday Night is Laundry Night campaign. Select NFL players tweeted on their own Twitter accounts asking for fans to tweet back for a chance to win limited edition Tide PODS. 

#3 Like and/or Comment 

#AcedIt Sweepstakes
Acer’s #AcedIt Sweepstakes

This is another easy and effective sweepstakes idea.  Entrants are required to like and or comment on your Facebook, Twitter, or Instagram post for a chance to win. Acer uses this sweepstakes concept to promote their partnership with the LPGA. Their yearly #AcedIt Sweepstakes offers entrants a chance to win an Acer lap top every time an LPGA pro hits a hole-in-one during the season.  The hole-in-one becomes a triggering event and entrants have 48 hours to comment on Acer’s Facebook or Twitter post for a chance to win. Due to the stoppage of all sports during their 2020 campaign, Acer got creative and worked with the LPGA to hold virtual golf matches pitting pros up against one another on a computer golf game.

#4 Tiktok Contest

TikTok Contest with Claire's
TikTok Content with Claire’s

Tiktok is the new gold standard for creating fun videos. Because proms were canceled this year, Claire’s Stores wanted to give high schoolers a chance to win prizes through a Prom-themed contest. They ran a PJs to Prom contest on TikTok asking entrants to show their PJs to Prom looks. 

#5 Vote to Win

A great way to gage consumers interest in your products is by asking them to vote on their favorite while offering them a chance to win a prize. Specialty Materials™ ran a Facebook sweepstakes where they asked entrants to vote on their favorite pattern of fabric for the chance to win a 20-sheet prize pack.

Now you have some social media sweepstakes ideas , but you are not sure which platform(s) to choose. Here is an article that may help you narrow it down. Also, before you decide to run a sweepstakes or contest on a social platform, you need to be aware of the rules and limitations of each platform first. Our Legal team has hands-on knowledge and experience running promotions on all social media platforms.  Here is a link to Sync’s legal services we offer to help you with your next sweepstakes or contest. 

Contact us today.