Engaging Consumers with Sweepstakes and Contests

By: Julie Link | In: Marketing

It’s not business as usual. Businesses are struggling to find ways to connect with their consumers while we are forced to “social distance” by staying home. So how do brands interact with consumers? How do they connect? A great way is engaging consumers with sweepstakes and contests.

Fashion brands are finding creative ways to engage with their consumers while they sit at home. PAPER Magazine discusses how Fashion Brands are taking advantage of their consumers staying home.

Fashion brands and designers are among those leading the way in getting everyone to participate and have fun thanks to recent contests popping up online. Below, see full details for some of the challenges you can get involved in now. – Papermag

Furniture and office supply brands can definitely jump in on the contest bandwagon. Are your consumers now working from home? Let them show a photo of how they are making it “work.” Qualifio speaks to creative ways brands can engage with their consumers by working from home.

You can also imagine a particular photo contest for the ones doing homework. Encourage them to share their home office space, homeworking memes or even the most awkward homeworking situations. Let them share their experiences with others and enjoy the moment! – Qualifio

All brands can figure out a creative way to engage consumers through sweepstakes or contests. Sweepstakes and contests are cost-effective ways to engage new and existing consumers, gather user-generated content and reward consumers. Kick Off Labs discusses why contests work in this article here.

If you’re thinking of running a cost-effective sweepstakes or contest in order to engage consumers, contact Sync Marketing today.

Engaging Consumers with Contests