5 Ways to Increase Email Subscribers with a Sweepstakes

By: Julie Link | In: Best Practices, Contests, Marketing, Sweepstakes, sweepstakes company, User Generated Content

Sweepstakes are a cost-effective tool for increasing your email subscribers. It’s important to note that not all subscribers are created equal. You want people who are truly interested in your brand to sign up. While the number of email subscribers is important, it’s also more important that you obtain subscribers who are truly interested in engaging with your brand. Today I will discuss 5 ways to increase email subscribers with a sweepstakes.

Know Your Audience

Running a sweepstakes specific to your brand will increase engagement and build your email subscribers list with authentic and quality opt-ins. A recent example of this was a dog food company that ran a photo contest where they asked entrants to upload a photo of their dog dressed up in a Halloween costume. The fact that it was very specific to dog owners and thematic to a holiday, lead to quality engagement. It also created fantastic user-generated content as well as increased email subscribers.

Incentivize

Incentivizing entrants to share the opportunity for more chances to win is an effective and free way to promote your sweepstakes. While this could be a separate blog post all on it’s own, it’s important to consider a few factors if you want to incentivize entrants. People inherently want to share things that tell others more about them. That share could be from a quiz result, a charitable cause they hold dear, or anything else that evokes emotion. Try to tie one of these reasons for entrants to share into your sweepstakes concept. One example is to consider running a sweepstakes with a quiz component. People love sharing their results. And if it’s for an extra chance to win, this will increase tenfold. Here is an example of a quiz Sync recently completed for Aerie. 

Offer an Exclusive Opportunity

It’s often all about the prize. Offering an exclusive opportunity is a great way to get many quality entries. This could be a VIP experience at the Super Bowl, a meet-a-great at an awards show, or a red carpet experience at a movie premiere. Last year our client Paul Stewart offered exclusive prize packages. They partnered with a home rental company to give away weekend trips to different locations in New York and added on a custom fitting to their Paul Stewart store in New York.

Share Share Share

A great way to increase engagement and therefore increase the chance of signing up email subscribers is to offer multiple chances to win. Try offering weekly entry periods with an overarching grand prize. When an entrant first enters, give them the opportunity to opt-in. You can also offer them the chance to receive email reminders about the sweepstakes. Each week you will have an opportunity to tell them about that week’s prize, getting them to continuously engage with your brand.

Create a Landing Page

While running a social media sweepstakes is great to collect UGC, you won’t have the opportunity to collect email opt-ins. Therefore, we always suggest running a sweepstakes that has a dedicated landing page vs. a social sweepstakes. Whether potential email subscribers enter on your landing page or just get information about the sweepstakes, a landing page allows you to have a dedicated spot for consumers to get all of the information they need. It also increases traffic to your site. If you are running a social sweepstakes, you can still have a landing page with all of the information in one spot. On the landing page, give entrants the opportunity to opt-in directly on your page to get more information about the sweepstakes and other opportunities.

In conclusion, there are several effective ways to increase email subscribers with a sweepstakes. If you need some ideation help, please don’t hesitate to reach out to us for some ideas! 

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Common Mistakes When Running a Sweepstakes

By: Jennifer French | In: Ask Sync, Ask Sync Marketing, Best Practices, Marketing

Running a sweepstakes is an effective way for a business to obtain new customers. It’s also a great tool for staying connected to current customers and rewarding them for their loyalty. It’s a very cost-effective marketing tool when done correctly. When contemplating running a sweepstakes, there are important things to consider. Below I will discuss some common mistakes when running a sweepstakes.

No Official Rules

This is probably one of the most important mistakes to avoid. We find that many company’s in-house legal teams do not necessarily specialize in marketing law, so a lot of times, this critical element is neglected. There are a lot of intricacies, especially when it comes to running a sweepstakes on social media platforms, which change their policies frequently. There are also state regulations to also be aware of that may affect your promotion. They are also crucial for entrants as they outline the details of the promotion such as in eligibility, run dates, prizing, etc. Here is an article on the importance of drafting sweepstakes rules. 

Weak Prizing

Nothing kills the excitement of a sweepstakes than an insignificant prize. Would you take the time to enter for a branded water bottle or beach ball? Well most likely, neither will other consumers. If you are going to ask people to do something, give them something worthwhile in return. Consider a cash prize or shopping spree if you are in the retail sector. Also, awarding multiple prizes gives people the sense that the have a better chance to win.

Over Complicated 

You may be promoting an exciting brand or product, are offering amazing prizes and have your legal buttoned up but you are asking entrants to do too many things. The more you ask from the entrant, the higher the risk of drop off. This is especially true in the age of online scams and hacking. People are just not comfortable providing their personal identifying information (PII). Consider just asking for name and email address. This is also true about the entry process. We’ve seen promotions asking people to upload photos, answer essay questions, create a video, etc. Depending on what you are trying to accomplish, sometimes less is more.

Choosing the Wrong Platform 

If your goal is to obtain email opt-ins, a simple online entry is the best way to go. You wouldn’t want to run a social promotion in the instance because emails are not typically collected. The opposite runs true if you are looking to get your message to go viral. A social sweepstakes would be a good choice in that case. Again, it’s important to keep in mind the different policies on each social platform. Here is a good reference. 

Poor Timing

It’s always a good idea before running a sweepstakes to check the calendar for critical dates that may conflict with your promotion.  Knowing that a lot of people with children travel during spring break, you may want to wait until afterwards to run a promotion aimed at that sector. The length of campaign is also important.  Too short and you run the risk of people missing the promotion. Too long and the momentum may be lost. Typically, a two-four-week campaign is ideal.

Poor Marketing

If you build it, they will come does not always apply in marketing. You can have the coolest sweepstakes concept, but if people don’t know about it, your entry numbers will be low. This article gives helpful suggestions for promotion your sweepstakes. 

No Follow Up

So, your campaign was successful, and you obtained a good number of email opt-ins. If you don’t follow up with these potential clients, it’s definitely a missed opportunity. Consider sending a thank you email after they enter. You can even include a “Surprise and Delight offer like a discount coupon or free sample.

When done correctly, there are many great benefits to running a sweepstakes. Consider hiring an agency like Sync Marketing, who can guide you through the process and help you prevent making common mistakes when running a sweepstakes. Contact us today. 

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Why You Should Consider a Double Opt-In When Running A Sweepstakes

By: Julie Link | In: Best Practices, Contests, Marketing

The collection of personally identifying information (PII) is currently a contentious issue. Companies have been proactively taking steps to ensure that their customers’ information is secure. With recent changes in the EU General Data Protection Regulation (GDPR) and the newly-passed privacy law in California, it is now a legal requirement to secure consumers data for anyone who collects information in the EU. This will also go into affect in California in 2020. The goal of most sweepstakes is to collect email opt-ins. This is why it is important to make sure you are following the guidelines. Below we discuss why you should consider a double opt-in when running a sweepstakes.

What is a double opt-in? When entering a sweepstakes, consumers have the option to receive emails from the sponsor. With a double opt-in, after choosing to opt-in during the entry process, the entrant will receive an email with a link that they must follow in order to confirm that they are indeed interested in receiving future email communications from the sponsor.

While some brands may not like the idea of a double opt-in, there are some benefits:

Compliance

Most importantly, the double opt-in process will ensure you are following the data privacy regulations set forth by the EU with the GDPR and the new law in California. Keep in mind even with the double opt-in process, you must make it easy for your subscriber to opt-out at any time.

Increases the value of your email list       

Compliance is important, but not the only benefit. When consumer takes the extra step to confirm their email address, it strengthens your email list because you know this person is legitimately interested in receiving your emails. It also leads to less email bounce backs and opt-outs.

Leads to Increased click throughs           

Building on the value of the email list, when a person chooses to follow through with the double opt-in, it leads to increased opens and click throughs for your emails. Why? Because they are indicating that they are truly interested in your company and products/services.  Click throughs lead to sales, period.

As mentioned, compliance is the most important reason why you should consider a double opt-in when running a sweepstakes. Laws often change so it’s important to know what is legally required. That is why it’s a good idea to consult the experts. Consider reaching out to Sync for your next sweepstakes and we will guide you on all things relating to the collection of PII.

Why You Should Consider a Double Opt-In When Running A Sweepstakes

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How to Avoid Sweepstakes Scams

By: Sync Marketing | In: Best Practices

For marketers, running a sweepstakes is an easy way to gather information about potential consumers. It’s also an effective way to reward current consumers for loyalty to their brand by offering a chance to win a fun prize. Unfortunately, there are people out there who are in the business of running scam promotions. So we’re here today to help you know how to avoid sweepstakes scams. Here is recent CBS News story outlining how Americans were bamboozled out of over $100 Million dollars last year.

Look for the official rules of the sweepstakes

When entering a sweepstakes, be sure to look for the official rules that clearly outlines the parameters of the promotion. Here’s what you are looking for: Sponsor’s name, eligibility, run dates, method of entry and prize details. If you don’t see the official rules listed, don’t give your information.

Don’t enter personal information

Upon entering, a legitimate sweepstakes should only ask you to provide basic information. This would include as your name, email address and sometimes phone number or zip code. If they are asking for your social security number, passport number, or driver’s license information, beware.

If you are a winner, never send money

There will never be an instance where you should be expected to pay for any type of handling fee or service charges to receive your prize. If a prize is valued over $600 you will be asked to provide a W9 form as the prize value won will be reported to the IRS and you will receive a 1099 in the January following the year you won your prize. Also, never give your banking information or credit card numbers. This will never be required for claiming a legitimate prize.

Examine the winner notification email for clues

If you receive an email from a company using a free email service such as Hotmail.com or Gmail.com, it’s quite possible it’s not a legitimate notification. Most companies running a sweepstakes will notify you from their company or their administrator’s company email addresses. Whenever Sync Marketing notifies a winner, we refer potential winners to visit the sweepstakes website where they can view the official rules to see that Sync Marketing is listed as the Administrator. It’s important to do your research.

Social Media has sweepstakes scams too

They are hard to spot, but they do exist. Scammers will set up fake Facebook and Twitter accounts with the hopes of getting you to give up your personal information. They’ve also gone so far as to impersonate Facebook founder, Mark Zuckerberg. The fake Zuckerberg account sends a message through Facebook Messenger congratulating you that you’ve won the Facebook Lottery. If you click the bait, you find that they will ask you to send money to claim your prize. As mentioned above, no legitimate company will ask you for money to claim your prize. Here’s a recent story on NBC News offering additional tips on how to spot social media sweepstakes scams.

Now that we’ve given you some tips on how to avoid sweepstakes scams, hopefully you will feel comfortable to enter the ones that are legit. There are thousands of legitimate companies running sweepstakes each year offering amazing prizes for the taking. You just need to make sure you protect yourself and be smart. Not quite sold? Here’s some additional information from the Federal Trade Commission. For any additional questions regarding how to avoid sweepstakes scams or sweepstakes in general, please contact us directly.

How to Avoid Sweepstakes Scams

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How to run an effective sweepstakes

By: Sync Marketing | In: Advertising, Best Practices, Contests, Facebook, Instagram, Instant Win, Marketing, Prize Fulfillment, Turnkey Sweepstakes, User Generated Content

There are many ways to run a sweepstakes, but which one is right for you? From straight forward enter-to-win’s, to UGC collection sweepstakes, to photo contests, the possibilities are endless. Today we will discuss the questions you need to ask first on how to run an effective sweepstakes that will produce the best return on your investment.

What is your goal?

Let’s start with the basics. What is the goal? Do you want to capture user-generated content? Do you want to increase your loyalty program? Or do you simply want to increase your email database? Once this question is answered, you can get started on the ideation step for setting up your sweepstakes or contest.

What is your theme?

Is this campaign a one-off to drive a new product? Do you want to offer sweepstakes quarterly to attract loyalty from your consumers? Do you want to center the sweepstakes around a holiday? Themes will help give your sweepstakes or contest a focus and will feel more organic for your brand or service.

How are people going to hear about it?

Promotion is key. Do you have a large social media following? This is a cost-effective way to promote a sweepstakes, but it’s always important to put some advertising dollars behind any promotion. Depending on how much money you want to put towards the promotion of your sweepstakes will also affect how long you should run your sweepstakes. If you have a small budget, try to pack a punch and run it for only a few weeks to get the best bang for your buck.

What do you do with the information once the promotion is over?

An integral part of making your sweepstakes or contest have a lasting impression with your consumers, is what you do once the sweepstakes is over. At Sync, we always encourage our clients to share the winner information on their social media pages after the sweepstakes is over to reinforce their messaging. One idea is to send out an email to all of those who opt-ed in to the sweepstakes to not only announce the winner, but to thank them with a surprise and delight offer.

If you make sure to ask yourself these questions before putting together your sweepstakes, it will help ensure that you run an effective sweepstakes. If you need help with ideation don’t hesitate to reach out to us. 

Effective Sweepstakes

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Sweepstakes Company

By: Sync Marketing | In: Advertising, Best Practices, Contests, Facebook, Instant Win, Legal and Prize Fulfillment, Marketing, Prize Fulfillment, SMS Campaigns, Sweepstakes, sweepstakes company, Text Message Sweepstakes, Turnkey Sweepstakes

Looking for a sweepstakes company that can handle all aspects of your next online sweepstakes campaign? Look no further than Sync Marketing. Sync Marketing is a Los Angeles-based sweepstakes company that specializes in online sweepstakes.

What we do

The Specifics

Regardless of what type of sweepstakes you want to run, we handle an array of details within every sweepstakes or contest.

Strategy and Management

In this phase of the project, we will go over your goals and ideas and come up with effective solutions for you to exceed your goals. Whether you want to gain email opt-ins or user generated contact, we have the experience and know-how to suggest the right type of sweepstakes for your next campaign.

Design and Programming

Our highly passionate and experienced team of programmers and designers are ready to create a stand out sweepstakes for you. We offer responsive design and mobile-optimized sites to make sure the user experience is seamless for your consumers.

Legal and Prize Fulfillment

This is quite possibly the most important piece to the puzzle. Making sure to hire an agency that specializes in sweepstakes law is integral to the success of your sweepstakes. Especially with social media sweepstakes, because these can be quickly taken down by a social media network if you are not abiding by their policy. Sync Marketing is a sweepstakes company that has got you covered in this area. Not only does our legal team specialize in promotion law, but we attend the latest law conferences and are quite frequently speakers at these events.

Analytics and Reporting

You need to know if your promotion is successful, right? Our programmers provide a 24/7 password protected website so you can access your metrics at any time. We will go over your goals prior to programming to make sure we’re tracking everything you need for your promotion.

Types of Sweepstakes

At Sync Marketing, we offer an array of sweepstakes. Our most popular is our TurnkeySweeps by Sync platform. These are turnkey sweepstakes that launch within a week of receiving approval on the creative. We also run SMS campaigns, instant win sweepstakes, and custom campaigns. If you’re looking for a sweepstakes company who solely focuses  on sweepstakes and contests, then we’re the agency for you. Contact us today for a quote.

 

 

 

 

 

 

 

 

 

 

 

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Sweepstakes and Contest Rules

By: Sync Marketing | In: Ask Sync Marketing, Best Practices, Contests, Legal and Prize Fulfillment, Marketing, Sweepstakes

Anyone who has enters sweepstakes or contest has usually noticed a long list of rules and regulations. Some may be put off by all this legal jargon. It’s not just there to protect the companies involved in the promotion, but it is also a helpful tool for the entrant. It outlines very important features of the promotion in one neat package. Different variables of the promotion can change what needs to be outlined in your rules. Today, I have provided a list of some of the items that should be included in your sweepstakes and contest rules:

Eligibility

This section is important in sweepstakes and contest rules, because it outlines who can enter. This should include the geographical location where the promotion is open, i.e. 50 US states. It should also include the minimum age of entrants. Lastly, it should call out the fact that your employees, family members, etc. cannot enter or win.

Timing

This section should outline the exact start date and time and end date and time. Obviously, this is important because it tells entrants their deadline for entering.

How to Enter

This section outlines where and how people enter. Maybe it’s an online sweepstakes. In that case, the URL to the sweepstakes or contest home page will need to be provided. Also, you will need to tell entrants what you are collecting from them, i.e. name, address, phone number, etc. Here is a link to a sweepstakes home page that shows the entry process.

If you are running a sweepstakes where the entry method is on social media, you will need to explain the process for entry. Here’s an example of a Twitter and Instagram sweepstakes.  In addition, this section should outline the total number of entries a person can earn during the sweepstakes entry period. Depending on the complexity of the sweepstakes or contests, this section needs to be drafted with acute attention to detail from a legal standpoint. That’s why it’s important to hire an administrator who specializes in sweepstakes law to identify any additional information that needs to be included.

Winner Determination

This section should clearly outline when the winners will be selected and notified. This helps legitimize the process for the administrator when contacting the potential winners. The entrant can refer to the rules and see that the dates match. It also lets entrants know if they will have to wait days or weeks after a promotion to find out if they are a winner. Patience isn’t always a virtue when it comes to winning a prize, so this will inform your entrants when you will be conducting the drawing so that they have an exact date in mind.

Prizes

This section outlines what prizes you are awarding and their approximate retail value (ARV). This is important because any time a prize has an ARV over $600, it will need to be reported to the IRS. Winners should have fair warning before accepting any prize where they are going to be issued a 1099.

The above is a basic list of things to think about when drafting sweepstakes or contest rules. Keep in mind, there are a lot of other items that need to be included. It is extremely important to work with an agency that knows everything that is legally required to run a promotion.

Sync Marketing’s legal team is constantly researching and staying up-to-date on all the latest legal actions and changes in the field. We also attend the most respected marketing law conferences each year. This translates into invaluable legal counsel and advice for you on all your promotions and will ensure your sweepstakes and contest rules are the most iron clad. Here is a link to some of the legal services we offer at Sync Marketing. Contact us today and we will be happy to answer any questions you may have about sweepstakes and contest rules.

Sweepstakes and Contest Rules

 

 

 

 

 

 

 

 

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Why Run a Back-to-School Sweepstakes?

By: Julie Link | In: Ask Sync, Ask Sync Marketing, Best Practices, Contests, Legal and Prize Fulfillment, Prize Fulfillment, Sweepstakes, sweepstakes company, Turnkey Sweepstakes

We’re now officially into summer, and while most people bask in that fact, marketers are already looking ahead and making plans for the back-to-school season. This is a prime time of year to focus on consumer loyalty and brand awareness. This is especially true for retailers that carry merchandise geared for children and young adults. Back-to-school sweepstakes are an effective marketing tool to accomplish these goals. Today I will go into a few reasons why.

1. Deals, deals, deals.

This is a great opportunity to provide incentives to consumers to shop your brand. Back-to-school sweepstakes allow you to incorporate coupons and surprise-and-delight offers to consumers. This can be accomplished by offering these deals after they have entered for a chance to win. For example, once they receive the “thanks for entering,” message, offer them 20% off their next purchase. Not only is this optimal for reengagement but its also an invaluable way for you to obtain insights on your consumer. If you find that a high percentage of consumers redeem the coupon from the sweepstakes, then you will know that sweepstakes are resonating with consumers.

2. Consumer Loyalty

It’s a two way street. While you’re looking for consumer loyalty, so is your consumer. By running a back-to-school sweepstakes, you will in turn receive loyalty because you’re offering you consumer something in return. Once you receive their email address, the hope is that these consumers will keep coming back. If you are offering them incentives, like sweepstakes or surprise and delight offers, it’s even a better reason to return to your site. So, after you run that back-to-school sweepstakes, make sure to follow up with a pre black Friday sweepstakes and keep the momentum going! Check out some of our work samples for more inspiration on back-to-school sweepstakes.

3. Showcase your back-to-school merchandise

What better way to showcase your new back-to-school product than with a back-to-school sweepstakes. Through banner ad campaigns, social media posts and in-store POP, you will be able to promote your new products all while promoting the back-to-school sweepstakes.

When running a back-to-school sweepstakes, also keep in mind the prizing for your sweepstakes. Optimal prizing could be a daily awarding of your product or service with an overarching grand prize like cash or a trip. People love to start planning trips as soon as the reality that summer is over kicks in and cash offers consumers some hope of financial relief to offset some of the money they spend to send their kids back to school. To learn more about ideas for prizing and some of the best types to give away, click here.

As this year’s back-to-school season quickly approaches, consider running a sweepstakes. You will be sure to be top of your class with consumers.

Back-to-School Sweepstakes

 

 

 

 

 

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Affordable Sweepstakes Company

By: Julie Link | In: Best Practices, Contests, Legal and Prize Fulfillment, Marketing, Prize Fulfillment, sweepstakes company

Looking to run an affordable sweepstakes while still receiving an exceptional product with the most up-to-date legal expertise? TurnkeySweeps™ by Sync is your affordable sweepstakes company solution.

There are a lot of low cost sweepstakes tools out there, but when looking for a sweepstakes agency, make sure that the company you are looking at is more than an app. Do they specialize in all aspects of sweepstakes and contests? At Sync Marketing we specialize in the ideation, design, programming, legal and prize fulfillment. We eat, sleep and breathe sweepstakes. If they don’t seem to have a rigorous review process and custom official rules, you could be risking running a non-compliant promotion. Sweepstakes guidelines change often, especially when it comes to social media promotions, so it’s imperative to work with a sweepstakes company that knows their stuff. You can learn more about the important of legal compliance in this article here.

We created TurnkeySweeps™ by Sync to offer an affordable sweepstakes solution for our clients who wanted sweepstakes to launch fast with a limited budget. With TurnkeySweeps™ by Sync, we can launch a campaign in under a week after receiving approved creative. Need more than a simple enter to win sweepstakes? We offer photo upload, social share and more as affordable add-ons.

In conclusion, if you would like to learn more about our inexpensive and affordable sweepstakes solutions and what add-on options we offer, contact us today.

Inexpensive and Affordable Sweepstakes Company

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Ideas for Running a Spring Pinterest Sweepstakes or Contest

By: Julie Link | In: Best Practices, Contests, Marketing, Pinterest, Sweepstakes, sweepstakes company

A few of you who are reading this right now may be thinking, wait, it’s not even Thanksgiving yet and you are already talking about spring! But for marketers, we are already headed into 2017, planning-wise anyway. Spring is a great time to run a sweepstakes or contest. People are ready for winter to be over and are looking forward to seeing anything and everything fresh and new. There are a lot of great thematic opportunities in the spring. Below are a few ideas for running a spring Pinterest sweepstakes or contest.

But, before we get into the spring ideas, I want to first touch on some of the benefits of running a Pinterest sweepstakes or contest:

Promote your merchandise or messaging virally

When you make pinning your featured images a requirement of a sweepstakes entry, it allows your merchandise and/or messaging to be spread virally. The hope is that their friends will see it and come to your website as well. To be legally compliant, you must include a campaign hashtag that includes the word #sweepstakes or #contest.

Engage and reward consumers

Running a Pinterest sweepstakes or contest is an easy, fun and cost-effective way to engage and entice consumers. Offering a compelling prize is a great way to reward consumers for pinning your merchandise. But, be sure to offer a prize that is proportionate to the amount of effort that is involved in the entry process.

Increase your email database     

Lastly, we recommend hosting an entry form on a microsite that includes your images for pinning and requires entrants to provide their information. While collecting this data, you can also have people opt-in to receive future email communication.

Now that we’ve hopefully convinced you that Pinterest is the way to go, below are a few spring-themed ideas to work with:

Capitalize on Spring Fever

We’ve all suffered from Spring Fever, and what better way to shake off those winter blues than with a Pinterest sweepstakes? For a retailer, show the hottest spring looks, for a travel company, entice people with photos of a warm weather locale.

Go on Spring Break

The shiny beacon of hope for any student (or parent) is Spring Break. Market your Pinterest sweepstakes to families, throw in a trip for four, and call it a day.

March Madness

Okay, we all know about the brackets, but do you know what the second most popular activity surrounding March Madness? FOOD and BEER! A food-related or beer-centric Pinterest sweepstakes is a no-brainer for relevant companies

Here are a few others themes to consider including in a Pinterest sweepstakes or contest:

April Fool’s Day

Earth Day

Mother’s Day

St. Patrick’s Day

Fitness or Outdoors-Related Sweepstakes

Spring Fling

Spring Sale

Easter

Spring Cleaning

Spring Forward

The possibilities are endless. Just consider the message you are trying to convey and the audience you are trying to reach. Pair it with a spring-related event, and you have yourself a fun Pinterest theme. However, keep in mind when running a sweepstakes on Pinterest that you ensure that you are following their most recent guidelines. It’s important to note that their guidelines frequently change with respect to running sweepstakes and contests. On that note, here is a recent blog article that outlines some new rules for Pinterest.

In conclusion, Hiring a company like Sync Marketing to oversee your promotion will guarantee that you are complying with all the latest Pinterest guidelines. Also, our team has a lot of creative ideas for running a spring Pinterest sweepstakes or contest. We will put together a fun and creative Pinterest spring campaign for you. Contact Sync Marketing today!

Ideas for Running a Spring Pinterest Sweepstakes or Contest

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