The Benefits of Running an Instagram Promotion

By: Julie Link | In: Best Practices, Contests, Instagram, Legal and Prize Fulfillment, Sweepstakes, User Generated Content

Social media has come a long way in the past several years and it has become a fantastic tool for companies and brands to promote their products and/or services. We have found that Instagram is an extremely useful and effective platform to run promotions for brands looking to increase their visibility and their connections with their consumers. Today I’m going to cover the benefits of running an Instagram promotion.

If your key demo is between the ages of 13-24, an Instagram sweepstakes or contest is a great way to grow your follower base. Typically during a promotion, entrants are asked to follow and tag your brand in order to enter as well as include a specific hashtag that relates to the sweepstakes or contest. By asking entrants to take these steps, you are instantly increasing your visibility and creating user-generated content. Speaking of UGC; Instagram is all about sharing experiences and passions through photos. Running an Instagram sweepstakes or contest is a simple yet effective way to ask your consumers to express themselves, all while giving you the possibility of collecting meaningful and visually-interesting user generated content. Sync Marketing recently ran a successful Instagram sweepstakes for their client CBI specifically for their Claire’s division. Learn more about it here.

Although it all seems easy enough to orchestrate, it’s highly recommended that you hire an agency who specializes in sweepstakes and contest law to handle the legal portion of your campaign. Not only does promotion law change on a daily basis (bye bye Facebook likegate), but hiring an agency to produce the official rules and necessary winner release forms is an investment that is absolutely worth it to protect your company from possible infractions due to these changes. Sync Marketing has a knowledgeable and experienced team that can walk you through the process of running an Instagram photo sweepstakes or contest and will provide you with all of the legal elements to ensure a successful and legally-compliant promotion. We even check all social media posts and marketing materials to make sure your program is consistent and correct from a legal and customer service standpoint.

Contact us today is you’re interested in running an Instagram sweepstakes or contest! 323.596.7962.

What goes into creating the perfect logo?

By: Julie Link | In: Contests, Marketing, Sweepstakes

Well, based on my recent experience, a lot should (or needs to) go into creating the perfect logo. So when Sync decided to change its logo, it wasn’t an easy task. You know when you look at something for too long it begins to look strange? Or when you say a word over and over again it doesn’t even sound like a real word anymore? Try it. Say, “orange…orange. orange. orange.” Try saying that out loud twenty more times. Sounds weird, doesn’t it? That’s what choosing a new logo felt like at times.

I knew we wanted some sort of icon along with the text of our company name, but wasn’t sure how it would all come together. Because it had to be unique, but not weird, it had to make sense. Am I even making sense? After reviewing about 200 logos, came this circular icon. When I saw it, I actually felt something. I felt movement and synergy, which is something that I think defines our agency. We are in constant movement researching and staying up-to-date on all the latest changes in the marketing field. We pride ourselves on bringing our ideas to life while making the client feel like we’re a part of their team. So with that, our icon was born.

Next, came the colors. Not only do I like the colors, but I enjoy seeing two colors blend into one. It feels very left brain right brain to me. Sync also has two owners, with which the blending of the colors offers a great visual representation of that fact. In addition came the meaning behind the colors. Magenta, blue and purple are assigned a lot of different meanings, but the words that really stood out to me were; trustworthy, loyal and reliable for magenta, caring and balanced for blue, and imaginative for purple. All adjectives that Sync Marketing represents. For example, we are always there for our clients day or night, we take real pride in our work, and love the ideation phase of a project.

Last came the font. We strive to provide unparalleled services like no other company, so why not have a font that is also like no other company? Once we selected the two fonts we wanted to use, we tweaked them ever so slightly so that no one else would have that combination of letters appear the same.

So what goes into creating the perfect logo? A lot of thinking, passion, Google searching, blinking, “step away”-ing, and love. A whole lotta love. We hope you enjoy our logo as much as we do.