What goes into creating the perfect logo?

By: Julie Link | In: Contests, Marketing, Sweepstakes

Well, based on my recent experience, a lot should (or needs to) go into creating the perfect logo. So when Sync decided to change its logo, it wasn’t an easy task. You know when you look at something for too long it begins to look strange? Or when you say a word over and over again it doesn’t even sound like a real word anymore? Try it. Say, “orange…orange. orange. orange.” Try saying that out loud twenty more times. Sounds weird, doesn’t it? That’s what choosing a new logo felt like at times.

I knew we wanted some sort of icon along with the text of our company name, but wasn’t sure how it would all come together. Because it had to be unique, but not weird, it had to make sense. Am I even making sense? After reviewing about 200 logos, came this circular icon. When I saw it, I actually felt something. I felt movement and synergy, which is something that I think defines our agency. We are in constant movement researching and staying up-to-date on all the latest changes in the marketing field. We pride ourselves on bringing our ideas to life while making the client feel like we’re a part of their team. So with that, our icon was born.

Next, came the colors. Not only do I like the colors, but I enjoy seeing two colors blend into one. It feels very left brain right brain to me. Sync also has two owners, with which the blending of the colors offers a great visual representation of that fact. In addition came the meaning behind the colors. Magenta, blue and purple are assigned a lot of different meanings, but the words that really stood out to me were; trustworthy, loyal and reliable for magenta, caring and balanced for blue, and imaginative for purple. All adjectives that Sync Marketing represents. For example, we are always there for our clients day or night, we take real pride in our work, and love the ideation phase of a project.

Last came the font. We strive to provide unparalleled services like no other company, so why not have a font that is also like no other company? Once we selected the two fonts we wanted to use, we tweaked them ever so slightly so that no one else would have that combination of letters appear the same.

So what goes into creating the perfect logo? A lot of thinking, passion, Google searching, blinking, “step away”-ing, and love. A whole lotta love. We hope you enjoy our logo as much as we do.