Retail Sweepstakes: How to drive consumers in-store with a retail sweepstakes
Are you a retailer whose goal is to create a promotion that drives in-store traffic and sales? If so, running an online sweepstakes is a great way to not only collect consumer data, but to also drive consumers in-store. Today, I will discuss how to drive consumers in-store with a retail sweepstakes.
Running an Instagram sweepstakes provides many benefits for brands. These include gathering user-generated content, increasing their social reach, and interacting with consumers. If you’re a retailer, it can provide even more. One example is when launching a new brand of products. By encouraging consumers to come into your store and take a photo with the new merchandise with the campaign hashtag, you not only have the opportunity to drive in-store traffic and increase your Instagram reach, but it also allows you to obtain user-generated content for your brand.
Sync Marketing has extensive experience running Instagram sweepstakes. Check out our work page to see some examples of Instagram sweepstakes that succeeded in driving in-store traffic and increasing sales. Most specifically, is our Claire’s Show Us Your Minions Style Contest. One this to keep in mind is that because some entrants may not have access to visit a store to participate in the sweepstakes, you will need to provide an alternate means of entry. This can be done either online or a by offering a mail-in option. Both are services that Sync Marketing offers.
Secret Code Sweepstakes
Another way for retailers to drive in-store traffic when running an online sweepstakes is to direct consumers in-store to obtain a secret code word. They will need to go to the counter to ask a store associate, and then will be asked to go online or text-in the secret code for their chance to win. In this situation, we think an SMS (text-to win) campaign is extremely effective. As with the Instagram sweepstakes example, you will need to offer an alternate means of entry.
Exclusive Coupon Offer
Another effective idea is to offer an exclusive in-store only discount to all those who enter your online sweepstakes. This is where retail sweepstakes can really stand out from other traditional forms of media. We recommend that for these types of promotions, you run a sweepstakes with a large grand prize and an easy entry method. After consumers enter, you can have the in-store discount coupon code appear on the thank you page and in a follow up email. This will ensure that the entrant is able to easily access the coupon after closing the webpage. Typically, this discount offer is most effective when it appears as a surprise and delight offer. It’s also a great way to encourage consumers to visit your store who may have not planned to visit and/or shop otherwise. We have seen a recent upswing of retailers adding this element to their retail sweepstakes.
If you’re a retailer and are considering running a retail sweepstakes, reach out to Sync Marketing. We can put together a results-driven sweepstakes to drive in-store traffic and sales.