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13 dec

3 Reasons to Run a Sweepstakes at Your Next Trade Show

By: Sync Marketing | In: Ask Sync, Legal and Prize Fulfillment, Sweepstakes, Turnkey Sweepstakes

Offering big displays, entertainment and food sampling are all effective ways a company can draw people to their booth during a trade show. Today I will discuss an updated version of the typical booth raffle – an online sweepstakes. Below I will break down the three top reasons to run a sweepstakes at your next trade show.  

Catch people’s attention

If you’re giving away a trip, cash or free products/services, you’re sure to turn heads and pique attendees’ interest. When Sync runs trade show giveaways, we provide the client with a QR code to put on all their POP and marketing materials that when scanned links directly to an online entry form. This makes it a seamless user experience. Users will stop, scan and go directly to the sweepstakes site and enter for their chance to win – big! And best of all, we can select winners same day and they don’t need to hang around all day for their number to be called. Go Delta highlighted the benefits in their article by saying, “A study by Exhibit Surveys Inc. found that companies that displayed promotional giveaways at their booth had significantly higher traffic than companies that did not utilize giveaways.”

Boost email opt-ins

For each entry you receive, you can also receive an email opt-in. This allows you to reach back out to all of those who attended your show. You can even send them a surprise and delight offer to everyone who entered as a thank you.

Drive sales

After entry you can provide CTA on the thank you for entering page back to your site. You could even offer discounts after entry to help boost sales. Want to take it a step further? Ask those who entered to sign up for SMS notifications for an additional chance to win!

Sweepstakes are a fast and effective way to obtain the best ROI for your next trade show. Sync provides an all-inclusive package consisting of design, programming, legal and prize fulfillment for your next sweepstakes. We even offer discounts to clients who run multiple trade shows a year. Now that’s a win for everyone! Contact us today for pricing and campaign examples.

3 Reasons to Run a Sweepstakes at Your Next Trade Show


08 sep

Five Types of Holiday Giveaways to Run

By: Julie Link | In: Marketing, Sweepstakes

The holiday season this year seems to have come around quicker than ever before. As brands prepare to execute their holiday plans, throwing in a last-minute holiday giveaway could possibly create your best ROI all season. Today, I will discuss five types of holiday giveaways to run. 

One – Days of Giving Sweepstakes: Keep up engagement with a day of giving sweepstakes this holiday season. Award a prize every day for an extended period. Allowing consumers to receive one entry a day will increase engagement with your brand. If you promote and/or run it on social, it will allow consumers to see other featured gift items and holiday sales you are promoting because they will be returning daily to enter. In addition, consumers feel as though they have a better chance at winning if more prizes are given away. Try going for the gold and offer a larger overarching grand prize to increase awareness about your giveaway.

Two – Social Sweepstakes: We are all guilty of scrolling and buying on Instagram. Take advantage of this “lazy” way of shopping by running a social giveaway. Ask entrants to follow, like and tag a friend for a chance to win. We would also recommend giving a prize to the friend who is tagged. Need some more tips? Check out this article from Social Media Examiner.

Three – Holiday Wishlist Sweepstakes: There are many fun ways to incorporate a Wishlist sweepstakes concept into your holiday plans. Try asking consumers if they would rather have A, B or C this holiday season. List items with comparable prices and if they win, let them choose which item they want to receive. This also provides you with consumer insight on which products are most popular. Check out this article about running a sweepstakes can help sell products online.

Four – Family-Friendly Contests: If your brand is geared towards children, try running a family-themed contest this holiday season. You could ask entrants to turn one of your shipping boxes into a race car and submit a photo or have a turkey drawing contest. The possibilities are endless, and the concept will help bring families together. 

Five – Photo Contests: Another theme that has endless possibilities. Thank silliest family holiday photos, best captured moment of the year, or even ask consumers to take a photo of their space that they need upgraded. Depending on your brand this is a great way to create a custom promotion specific to your brand that will produce engagement and fun. Need ideas on what to give away? Check out this article here.

It’s the season of giving, so give your consumers what they want – a holiday giveaway! Need more ideas on types of holiday giveaways to run? Contact Sync today for a free brainstorming call. 

Types of Holiday Giveaways


12 mar

5 Ways to Avoid Legal Issues when Running a Sweepstakes

By: Jennifer French | In: Ask Sync Marketing, Best Practices, Contests, Legal and Prize Fulfillment, Marketing

Running an online sweepstakes or contest is an effective tool to engage consumers and elevate your brand or company. There are many things to consider when including a sweepstakes such as budget, run dates, eligibility, and prizing. The most important and often overlooked items are the legal parameters of a campaign. If not addressed in advance, it could derail all your efforts. Below are 5 ways to avoid legal issues when running a sweepstakes.

Official Rules and Abbreviated Rules

Think of this as your sweepstakes’ user manual. The official rules should be a blueprint of your campaign and should clearly outline eligibility, campaign run dates, how and where to enter, prizing and the total ARV. It’s also important to include when and how a potential winner will be notified. Entrants should have a clear understanding of how the sweepstakes works and there should be no surprises. Abbreviated rules are a shortened version of the full rules that should give entrants a direct link to the full set of rules. Here is a helpful article of what should be included in the rules.

Bonding and Registration

Did you know that certain states require you to bond and register your promotion? Usually, it’s dependent on the total ARV of a campaign, but it varies by state. Neglecting to bond and register and not adhering to the timing deadlines for when you can submit your registration and bonding could amount to hefty penalties. Here are links to New York, Florida and Rhode Island that specifically addresses their requirements. 

Legal Review of Marketing Materials

You may have your official rules buttoned up, but did you know there are legal disclaimers that should appear on your marketing materials such as emails, POP and social media posts? Also, your marketing materials must not be misleading to entrants. A full-service sweepstakes agency can guide you on what is required to keep your promotion legally compliant.

Social Media Restrictions

Social media campaigns are fun and inexpensive, but they do come with legal requirements which are constantly changing. Each platform has their own guidelines that you must following in order to run a campaign. Guidelines change quite frequently so it is a good idea to consult with a legal professional who is up-to-date on all of the changes. If you can’t get outside help, it’s a good idea to go to each platform. Here are links to FacebookTwitter and Instagram’s policy pages. 

Privacy and Collecting PII

Consumer privacy is a very hot-button item. There are many rules and regulations about collecting and storing personal identifying information (PII). Consulting the laws for each participating state and country if international is essential before running a campaign. For example, here is a helpful article about the CCPA law that affects promotions running in California.

While many companies opt to use inexpensive sweepstakes software to build and manage their campaigns, they often overlook the legal elements. It may be less expensive, but in the long run, you may end up paying heavily in fines and even have your promotion shut down mid campaign. Now that you know the 5 ways to avoid legal issues when running a sweepstakes, consider using a full-service agency like Sync to manage your campaign.


10 mar

4 Reasons to Run a Contest Now

By: Julie Link | In: Ask Sync Marketing, Contests, Legal and Prize Fulfillment, Marketing, sweepstakes company, User Generated Content

The last 12 months have been unlike anything any of us have ever experienced. 2021 is the year for companies to give back to consumers more than ever before. One of the best ways to give back is through running contests. Today I will discuss 4 reasons to run a contest now. 

People want to feel connected

Now more than ever, people want to share their experiences as a way to connect. This is a great opportunity for brands to ask their customers to share their story for a chance to win something truly helpful to them. Crate and Barrel is currently asking engaged or recently married couples to share their story for a chance to win everything in their registry (up to $2,500). In addition, Crate and Barrel will make a $1,000 donation to Feeding America® on behalf of each couple.

Feel-Good Content

People are ready to start getting good news again! What better way than to run contests that help share good news and create positive change. Aerie is continuing their Changemakers initiative for a second year to celebrate consumers who are making a difference and reward them with the necessary funds to continue their work. 20 amazing applicants will win $20,000 towards their personal missions. This campaign spreads good vibes while celebrating the efforts of people making changes in their community.

Consumers are on their phones now more than ever

Since you already have a social team trying to drive awareness and followers, why not add a contest? It’s a win for you and a win for consumers.  A social contest is a great way to garner user-generated content and followers. With consumers on their phones now more than ever, having them upload content all while promoting your brand along the way is a no brainer. This also builds awareness for your brand, allows you to learn more about your consumer, and leaves them feeling seen and rewarded. As stated in outgrow.com, companies who run contests get an average of 17,500 new followers through a contest: 

Have some Fun

Did you see the Big Game this year? If so, you probably saw the commercial for Mountain Dew’s Major Melon Bottle Count contest. Viewers were asked to tweet out how many bottles of Mountain Dew appeared in the ad for a chance to win $1 million dollars. Within minutes, there were thousands of tweets. Not everyone has Pepsi’s budget, but you get the idea. Offering consumers a fun contest will get them excited, engaged and will leave them with a good taste in their mouth about your company or brand (pun intended). 

I hope these 4 reasons to run a contest now, were helpful. There are an assortments of ways to run a contest, and this year is the time. Let’s give back to our communities and let their voices be heard. Contact Sync today for help brainstorming your next campaign.


21 dec

Including Sweepstakes in Your 2021 Marketing Budget

By: Julie Link | In: Ask Sync, Ask Sync Marketing, Best Practices, User Generated Content

So, 2020 just happened…Let’s try to quickly put it behind us and begin planning for all the positives 2021 will hopefully bring. With more certainty of a better year ahead, marketers can now put more of their focus on finalizing a marketing plan and budget for the new year. Today I will discuss three reasons why including sweepstakes in your 2021 marketing budget is a good idea. 

1. Effective ROI

With a turbulent 2020 in the rear-view mirror, you should look forward to what will give you the best return on your investment in 2021. Low cost, high reward campaigns are a great starting point. Sweepstakes are known for being an affordable yet effective marketing strategy. Sweepstakes and contests allow you to engage with your consumers, obtain new email subscribers, and leave them both feeling appreciated. 

“… marketers might prioritize ROI over other metrics and avoid high-risk options. Flexibility is key, and it’s time to reevaluate your marketing budget so that it actually meets your company’s needs.” – Hope Horner from Business2Business

2. Social Reach

Running a social media sweepstakes or contest can greatly increase your follower base, create buzz and produce usable UGC. And in a year people are using social media platforms to connect now more than ever, it’s a simple and effective way to build your base and connect with those already in your base. In the article, 23 Mindblowing Statistic on Giveaways and Contests in 2020Outgrow mentioned that 34% of new consumers are acquired through social contests and brands gain an average of 17,500 new followers through organizing these campaigns on their page. 

For 2021, I would recommend running social media campaigns where you ask your consumers to tell their story. People want to share and want to connect, so give them a platform to do so. If you’re still in need of ideas for what type of social media sweepstakes to run, check out this Sync article where we discuss the top 5 social media sweepstakes ideas to engage consumers.

3. Consumer Loyalty

There’s never been a better time to reward your loyal and dedicated consumers than after a year where a majority of people’s budgets were stretched thin. If they have stuck with you, now’s the time to give back. When running a sweepstakes or contest, we always recommend giving away many smaller prizes and a larger overarching grand prize. The large prize will attract consumers and the smaller prizes will give back to more people. In addition, for 2021 we highly recommend surprise and delight offers to every consumer who participates. This is the time to give back and thank your consumers for hanging in there with you. Here, Clickz discusses why customer marketing is important for 2021. 

While we could list many more reasons as to why including sweepstakes in your 2021 marketing budget is a good idea, we feel that after a crazy year, simple is better. Connection is key…so connect, listen, and give back to your consumers.


25 nov

5 Reasons to Run a Quiz with a Sweepstakes

By: Julie Link | In: Ask Sync Marketing, Marketing

Taking a personality quiz or participating in a poll is all the rage these days. Who doesn’t want to be told if you are an introvert who likes to cuddle up next to a fire or an extrovert who is always keeping busy? Quizzes are very popular, especially on social media sites, so it makes sense to take advantage of this marketing tool. While running a quiz on its own is a great marketing tool, in this article I outline why adding a sweepstakes component  has exponential benefits. Here are my 5 reasons to run a quiz with a sweepstakes.

1 Data Collection

You can learn so much about consumers and potential consumers when running a quiz. The information you receive from the quiz can be used for future marketing opportunities for your brand. And, you can target all of the new email subscribers you obtained through the sweepstakes and tailor your messaging to their specific likes. Second street also believe data collection is a benefit as they mention in this blog post.

2 Engagement

Quality engagement is so important when running a sweepstakes. If a consumer is willing to go to the effort to fill out a quiz, you know they have some curiosity for your brand. An effective add-on to any quiz with a sweepstakes is to offer a surprise and delight coupon after entry. This will lead to further engagement and traffic to your website, ideally leading to a sale.

3 Reach

As previously discussed in my post, “5 Ways to Increase Email Subscribers with a Sweepstakes,” people inherently want to share things about themselves to others. A quiz in no different. After you get your result, it’s common to want to share it with the world. This is an effective way to increase your reach when running a sweepstakes. You can even offer entrants extra entries for sharing their result with their friends on social media.

4 Reward

Make sure the prize is grand. At Sync Marketing, we always recommended including several smaller secondary prizes and a larger overarching grand prize. The smaller prizes give entrants the feeling that they have a better chance to win and the larger prize can be eye catching and tend to motivate people to participate. Whether it’s cash, a trip or a gift card for your site, make sure it’s worth the effort for your consumers to enter. As with all the reasons, great prizing is a fantastic way to increase the number of people who enter your sweepstakes and take your quiz. 

5 Fun!

Since quizzes and sweepstakes are so popular, offering them allows consumers to have a fun and positive association with your brand and/or products. Plus, the more memorable engagement you have with consumers, the higher chance they will return to your site again and hopefully purchase something while there.

In conclusion, running a quiz with a sweepstakes is a fun and effective way to gather consumer information, email opt-ins and create a positive interaction with current and potential consumers. Here is a current quiz Sync is running. For more information on Sync Marketing’s quiz with a sweepstakes feature, contact us today.


19 nov

Sweepstakes Rules and Legal Requirements

By: Jennifer French | In: Marketing

Running a sweepstakes is a highly effective way to grow your email database, reward your current clientele, and promote your products or services. There are many things to consider when adding a sweepstakes to your marketing plans. Not only do you need to identify the type of campaign you will run, prizes you will award, platform where the promotion will live, but you will need to ensure it has accurate sweepstakes rules. While we always recommend that you speak with a legal professional before running any sweepstakes campaign, below are some basic sweepstakes rules and legal requirements to consider.

Official Rules

The official sweepstakes rules are essential to create for all campaigns. This document is the outline of the sweepstakes or contest. It should contain the campaign eligibility such as age requirements, participation areas, entry method, the dates of entry, prizes and values and how the winners will be selected, notified and verified. The sweepstakes rules are where entrants will find all the required information. Here is some additional information on official rules

Eligibility

When setting up the eligibility for the sweepstakes you should consider what the age of majority is for each state. There are also several states that deal differently with respect to marketing and collecting information for people under the age of 13. There are also states that have different requirements for alcohol companies. A sweepstakes agency can guide you on what each State’s Attorney General requires.

Marketing Materials

You want to ensure that all the marketing materials you produce to advertise the sweepstakes are accurate from a legal standpoint and that they are not misleading. You also want to be sure to always state that no purchase is necessary. Here is a good reference from the FTC.

Campaign Platform

Will you be hosting an online entry form and collecting people’s personally identifiable information (PII)? You will need to consider what you do with the PII and how you keep it protected. There are also laws in states like California (CCPA) that require you to delete a person’s PII if they request for it to be deleted. Here is a reference about CCPA. What if you are you planning to host an Instagram contest? Social media platforms have their own promotion guidelines, and they are constantly changing. Here is the most current for Instagram for example. 

Bonding and Registration

Depending on the total ARV of your prize, some states require that you bond and register the sweepstakes. In addition to this, some states require you to file a final winners list at the end of the promotion. Knowing each state’s requirements and timing is critical to avoid being fined and/or having your sweepstakes removed.

Creating well drafted sweepstakes rules and following all the legal requirements is crucial when running a campaign. We would highly recommend consulting a sweepstakes legal expert like Sync Marketing to guide you through the process and make sure you are following all of the requirements. Contact us today. 


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11 nov

5 Things to Consider When Hiring a Sweepstakes Administration Company

By: Jennifer French | In: Sweepstakes, sweepstakes company, Turnkey Sweepstakes

Your company has made the decision to include a sweepstakes or contest in your marketing plans, now what? You need to find a sweepstakes administration company. There are a lot of elements to consider when running a campaign and it can be overwhelming. You may feel your team is able to handle the promotion in house, but before you make that decision, it’s wise to know some of the pitfalls of going it alone. As I reference in this article, it’s a smart business decision to hire a sweepstakes administration company to guide you through the process and ensure your campaign will run seamlessly. But there are other factors at play as well. Outlined below are 5 things to consider for when hiring a sweepstakes administration company. 

Size

Bigger isn’t always better in this case. Companies tend to work with large agencies because they feel they are “safe” – they have the infrastructure, resources, and experience. Small agencies actually offer the same skills as larger ones but have the advantage that they can work more closely with you to achieve your specific goals all at a fraction of the cost. You often speak to the owners of the company who have extensive experience in the area and a pride of ownership. 

Specialties 

Consider working with a company that specializes in sweepstakes and contests only. Specialized agencies tend to offer focus that some larger agencies often lack. Large agencies work with a variety of clients, and, as a result, tend to use a one size fits all approach which can be diluted. A company that has a grasp on a particular specialty will lead to better results for your campaign. 

Client Relationships

This is a key component when selecting a sweepstakes company. The first test is how quickly did someone respond to your inquiry? Larger firms may have bragging rights when it comes to their roster of clients, but we’ve found that sometimes this leads them to neglect their other clients that aren’t on the “A Team.” Chose a company that feels like an extension of your team and that wants to see you succeed. You should hire a company that is just as invested in your campaign and results as you. 

References

Who better to give you insight on a sweepstakes company than their client references? In addition to speaking to their current clients, I would also recommend asking for a few names of clients that no longer work with the sweepstakes administration company. Also ask for a reference from a client that has or had a similar scope or size to your upcoming project. It’s sometimes helpful to ascertain performance with an apples to apples comparison. Here is an article that lists key questions to ask when talking to an agency.

Portfolio of Work

Does the work speak for itself? Who are their past and present clients? A company should wow you with their most impressive work. Set up a Zoom call and ask to see a capabilities presentation. Also, ask for any current projects that you can explore.  Successful creative campaigns are not limited to agencies with a large staff and big budget. Small agencies are usually more willing to explore creative ways build your business and aren’t afraid to do things differently.

We hope the above 5 things to consider when hiring a sweepstakes administration company helps guide you to find the perfect team. Here is some additional reading to consider before you set out to find the perfect fit. 

Why not consider Sync Marketing for your future sweepstakes and contest needs? Sync is a boutique, award-winning sweepstakes administration company that is ready to help guide you on all the best practices to run a successful sweepstakes. 


10 nov

5 Ways to Increase Email Subscribers with a Sweepstakes

By: Julie Link | In: Best Practices, Contests, Marketing, Sweepstakes, sweepstakes company, User Generated Content

Sweepstakes are a cost-effective tool for increasing your email subscribers. It’s important to note that not all subscribers are created equal. You want people who are truly interested in your brand to sign up. While the number of email subscribers is important, it’s also more important that you obtain subscribers who are truly interested in engaging with your brand. Today I will discuss 5 ways to increase email subscribers with a sweepstakes.

Know Your Audience

Running a sweepstakes specific to your brand will increase engagement and build your email subscribers list with authentic and quality opt-ins. A recent example of this was a dog food company that ran a photo contest where they asked entrants to upload a photo of their dog dressed up in a Halloween costume. The fact that it was very specific to dog owners and thematic to a holiday, lead to quality engagement. It also created fantastic user-generated content as well as increased email subscribers.

Incentivize

Incentivizing entrants to share the opportunity for more chances to win is an effective and free way to promote your sweepstakes. While this could be a separate blog post all on it’s own, it’s important to consider a few factors if you want to incentivize entrants. People inherently want to share things that tell others more about them. That share could be from a quiz result, a charitable cause they hold dear, or anything else that evokes emotion. Try to tie one of these reasons for entrants to share into your sweepstakes concept. One example is to consider running a sweepstakes with a quiz component. People love sharing their results. And if it’s for an extra chance to win, this will increase tenfold. Here is an example of a quiz Sync recently completed for Aerie. 

Offer an Exclusive Opportunity

It’s often all about the prize. Offering an exclusive opportunity is a great way to get many quality entries. This could be a VIP experience at the Super Bowl, a meet-a-great at an awards show, or a red carpet experience at a movie premiere. Last year our client Paul Stewart offered exclusive prize packages. They partnered with a home rental company to give away weekend trips to different locations in New York and added on a custom fitting to their Paul Stewart store in New York.

Share Share Share

A great way to increase engagement and therefore increase the chance of signing up email subscribers is to offer multiple chances to win. Try offering weekly entry periods with an overarching grand prize. When an entrant first enters, give them the opportunity to opt-in. You can also offer them the chance to receive email reminders about the sweepstakes. Each week you will have an opportunity to tell them about that week’s prize, getting them to continuously engage with your brand.

Create a Landing Page

While running a social media sweepstakes is great to collect UGC, you won’t have the opportunity to collect email opt-ins. Therefore, we always suggest running a sweepstakes that has a dedicated landing page vs. a social sweepstakes. Whether potential email subscribers enter on your landing page or just get information about the sweepstakes, a landing page allows you to have a dedicated spot for consumers to get all of the information they need. It also increases traffic to your site. If you are running a social sweepstakes, you can still have a landing page with all of the information in one spot. On the landing page, give entrants the opportunity to opt-in directly on your page to get more information about the sweepstakes and other opportunities.

In conclusion, there are several effective ways to increase email subscribers with a sweepstakes. If you need some ideation help, please don’t hesitate to reach out to us for some ideas! 


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01 oct

Run a Sweepstakes to Help Sell Products Online this Holiday Season

By: Jennifer French | In: Marketing

Let’s face it, the 2020 holiday shopping season will not be like any we’ve seen in the past. With ever-changing local and national restrictions on crowd capacity at big box stores, retailers will need to entice their customers to do the lion’s share of their holiday shopping online. An effective way to capture their interest is to run a sweepstakes to help sell products online this holiday season. 

The key thing a sweepstakes will accomplish is to build and/or strengthen your email marketing efforts. Email is one of the most effective ways to directly reach your ideal audience. When someone opts-in to be on your email list, they are personally welcoming you to reach out, so you will want to be sure to take advantage of their attention. According to Constant Contact,you can expect to receive an ROI of $42 per $1 you spend on email marketing. Here are some additional email marketing statistics.

But, to convince consumers to join your email list so you can ultimately sell products online, you’ll have to first give them something they can get excited about.  This is where running a sweepstakes comes into play. An online sweepstakes gives your audience a fun, interactive experience offering them the chance to win great prizes. This interaction can be incredibly useful because it creates a bond with the consumer and puts you in a good light.

They’ve signed up for emails, now what? This is your chance to reap what you sow, so to speak. The content of your email must be enticing and attention-getting. Here are a few tips from Campaign Monitoron how to leverage your email marketing. 

Consider running a sweepstakes during the holiday shopping season to keep consumers engaged.  Offer a daily prize giveaway that coincides with a theme; 12 days of Christmas, Black Friday, Cyber Monday. Also consider offering a surprise and delight element like a discount coupon or free sample after each person enters. Free shipping is also a huge incentive to drive sales so you should consider it if feasible to your business. 

Reach out to Sync who will help best strategize how to run a sweepstakes to help sell products online this holiday season for your business.


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