Instant win sweepstakes are becoming increasingly popular with brands due to the ever changing habits and valuable input of their consumers. We are in an age where people love instant gratification so what’s better than winning a prize instantly? There are certain best practices for running instant win sweepstakes that we will go over today to make sure you’re running one that will tie into you brand or service and enable you to have the most successful campaign possible.
Prizes that matter: When running an instant win sweepstakes, you first want to make sure you have relevant prizes to give away and a lot of them. If there is only one instant prize winner a week, your instant win game will not be as popular as say one that gives hundreds or even thousands of prizes per week. So be sure, if your budget allows, to give away a substantial number of prizes. If budget is an issue, think of connecting with a suitable partner to offset some of the costs. For example Mopar is currently running the Mopar Smooth Summer Travels Sweepstakes where they have an instant win sweepstakes element and are giving away over 30,000 Dairy Queen gift cards.
If you can’t partner with another company, it’s important to provide prizing, like branded swag for example, that relates to your product so you know you’re getting entrants who truly care about your brand. Lastly, it is recommended that you offer an overarching grand prize that relates to the theme of the campaign. In the Mopar campaign, they are also giving away a trip to a Sandals Resort, which ties in perfectly with the Smooth Summer Travels Sweepstakes.
Is it Shareable? With all sweepstakes, exposure is key. It’s important when running an instant win sweepstakes that it’s something that would be attractive to consumers to share with their social network. A lot of instant win sweepstakes incorporate games or quizzes. Often time personality quizzes are the most shared, so consider running one where entrants who take the quiz find out at the end if they’re an instant prize winner. Or, think of creating an instant win promotion which partners with a cause or charity that is important to your organization. Your consumers will really feel compelled to spread the word which equates to a win-win situation!
Knowledge is Power: There is a lot of trial and error when creating instant win sweepstakes, including the programing, legal, registration, and security measures to name a few. To avoid mishaps, hire an agency like Sync Marketing who has extensive experience in the area to make sure you’re getting the most out of your instant win sweepstakes.
The next time you want to run an instant win sweepstakes, try to keep these best practices for running instant win sweepstakes in mind. If you have any additional questions or need help with your promotion, don’t hesitate to reach out to Sync Marketing!