On this Cyber Monday, we thought it would be fitting to feature some questions that we’ve recently received about online sweepstakes and contests since these promotions live in the cyber world so to speak.
What are the benefits of running an online sweepstakes vs. running one in a retail store location?
There are many benefits to running an online sweepstakes vs. asking entrants to visit your store to fill out an entry form as the entry method. In fact, brick and mortar store sweepstakes have become increasing less common over recent years because of the convenience and popularity of online sweepstakes. With an online sweepstakes, not only can you give your entrants an easy and seamless way to participate, you can also highlight specific merchandise or messaging that you want to get across during the entry process. Below are a few other reasons why you should consider running an online sweepstakes:
Easily collect email opt-ins. With a manual entry, if you get entrants permission to send them future communications from your company, you will need to physically enter the entrant’s information, which can be a very time consuming process.
More exposure. With an instore-only sweepstakes, you are limiting yourself to people that will be already visiting your store location. If you run an online sweepstakes and offer enticing prizes, you have the chance of attracting people that may not have known about your company to check out your site and subsequently your merchandise while they are entering your sweepstakes.
Where should I run my online sweepstakes?
This question really depends on what your goals are for running a sweepstakes. If you want to capture email opt-ins, you should consider running your online sweepstakes on a dedicated microsite or an iFrame on your company’s website. If you want user generated content, you might want to consider a sweepstakes that is featured on social media channels like Instagram or Twitter. Here is a blog article that touches on running social media sweepstakes:
How do I maximize my online sweepstakes to ensure the best possible ROI?
One thing to keep in mind is that marketing your online sweepstakes is as important as creating the concept. It is also very important to know who your target audience is before you run your sweepstakes to ensure that you are promoting the sweepstakes on the right channels. A sweepstakes can be a very powerful tool and can provide a strong ROI if used correctly. Here is a blog article that touches on the benefits of running an online sweepstakes and why you should consider adding one to your marketing plans.
If you have additional online sweepstakes and contests questions for this upcoming Cyber Monday, feel free to send them to firstname.lastname@example.org or you can reach out to us here, and your question may be featured in an upcoming blog post.