Why should I run a sweepstakes? Running a sweepstakes (or contest) has a plethora of benefits ranging from increasing brand awareness to engaging new and current consumers. Let’s break down the main benefits to see if this marketing tactic is right for you and your brand or service.
Customer Acquisition: Are you looking to grow your email database? Sweepstakes are one of the simplest ways to do so. The sweepstakes should either have an auto opt-in or ask entrants if they want to opt-in. If you’re collecting entries in California, you will need to be aware of CCPA. You can learn more about that here. At the end of the campaign, Sync Marketing will securely send you the email opt-ins to use for future marketing outreach.
It’s Cost Effective: Sweepstakes are extremely affordable compared to other marketing strategies. Using a platform like TurnkeySweeps by Sync allows you to run a full-service sweepstakes at an affordable price. While brands can put money into ad campaigns on social media, a great way to get free advertising is to ask entrants to share the sweepstakes for extra entries. While sweepstakes are cost-effective and provide great ROI, this article gets into the specifics of the best solutions for running cost-effective sweepstakes.
It Boosts SEO: If you are giving away a big prize and your sweepstakes garners a lot of views, it can significantly increase your SEO. Go a step further and tie your sweepstakes to a hashtag for another significant boost. The Content Factory agrees that sweepstakes are good for SEO:
“When a popular website links to your company, your site’s search engine ranking is improved. Ditto for tweets and Facebook updates about the contest that link back to your website. When more people are finding your website when the search online, more people are buying your products.” – Content Factory
It Creates Positive Interactions with Consumers: This is probably the most important. Especially during these times, it’s important to have positive interaction with your consumers. By giving away either cash, an experience, or a gift card, your consumers will appreciate your generosity and will continue to engage with your brand. Contests are also a great way to have a positive interaction with your consumers. By creating a skill-based promotion to win a prize, they will feel connected and invested in your brand.
If you have any additional questions about if you should run a sweepstakes, contact Sync Marketing at firstname.lastname@example.org. We will answer any questions, provide pricing, and examples. We look forward to hearing from you!