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30 jun

Turnkey Sweepstakes Services

By: Julie Link | In: Best Practices, Marketing, Sweepstakes, Turnkey Sweepstakes

More and more we’re hearing our clients say that they are looking for more turnkey sweepstakes services for their promotions. They want their sweepstakes to launch fast and to be affordable while still being able to collect the same information they have in previous campaigns. That’s why we’ve created TurnkeySweeps by Sync. These full-service, cost-effective turnkey sweepstakes can launch within a week and are very affordable. In addition, this promotion platform still includes our personalized customer service and management.

How does this promotional platform work you ask? Well, if you have an in-house creative team, we’ll provide you with detailed wireframes and site specs to create your new sweepstakes. Then, you provide us the layered PSD files and we’ll get started. If you don’t have a creative team, no worries, we can design the site for you with photos and logos you provide. Just choose design as an add-on option to your turnkey sweepstakes services. One week later, your sweepstakes is ready to launch. During the week, we’ll make sure you have two rounds of reviews prior to the site going live.

In addition, our turnkey sweepstakes services include everything we’ve offered in the past, but now through a more streamlined process. For those clients wanting the freedom to add on games, multiple extra entry options, quiz features, etc., don’t worry. If you want a completely custom campaign with all of the bells and whistles, we still create those as well. You can find a full list of our sweepstakes and contest services here.

Some of the turnkey sweepstakes services included in our base price are as follows:

  • mobile and tablet optimization
  • programming and development
  • backend management
  • 24/7 password protected client access to sweepstakes metrics
  • social sharing
  • email capture
  • all administrative and legal service for rules development and winner release forms
  • marketing material review for legal compliance
  • prize fulfillment

Not only are our turnkey sweepstakes fast, effective and affordable for you, there’s no better tool when it comes to acquiring new consumers and engaging with your current consumers, than Sync Marketing’s turnkey sweepstakes. By providing engaging content and targeted prizing, you will capture new consumers’ information and build your brand equity. And the price is right! If you want to learn more about our turnkey sweepstakes services and receive a quote, contact us today.

Turnkey Sweepstakes Services


17 jun

Sweepstakes vs. Contests; What Produces the Best ROI?

By: Sync Marketing | In: Best Practices, Contests, Sweepstakes

ROI is definitely a major consideration when running sweepstakes vs. contests… but did you know that the majority of people don’t know the difference between sweepstakes vs. contests and think that the words are interchangeable. In most cases, companies are looking to run a “sweepstakes,” but are referring to it as a “contest.” Here is a good reference to differentiate between the two. Below I will take it a step further and discuss Sweepstakes vs. Contests: What produces the Best ROI?

So for those who are not familiar with the acronym, ROI is Return On Investment, which is a major factor when running any type of marketing campaign. Although I would love to be able to tell you which of the two would give you the best ROI, there are a lot of factors to consider. For arguments sake, let’s treat this as a boxing match, the main event; Sweepstakes vs. Contests.

In this corner, Sweepstakes. Here are the stats:

  • Obtain large quantities of entries; Entering a sweepstakes is typically easy breezy, so that’s why the entry count is typically higher than with a contest.
  • Inexpensively promote your product or service; You can run sweepstakes with very little investment, but make sure that your budget covers the legal components as well as the design. Here is a good reference to the importance of legal guidance on a sweepstakes. Even more affordable sweepstakes options can be found in the form of a social media sweepstakes or turnkey sweepstakes.
  • Collect consumer data; A sweepstakes is a great vehicle to collect basic consumer data, preferences, and email opt-ins, but be careful, the more information you require from an entrant, the greater the chance of losing them before entry.

Here are a few tips to improve your ROI when running an online sweepstakes: https://www.syncmarketing.net/ask-sync-marketing-maximize-roi-running-online-sweepstakes/

In this corner, Contests. Here are the stats:

  • Gain quality entries vs. quantity; People who enter contests are asked to take an extra step vs. entering a sweepstakes so you are getting people who are really interested in your product and/or the prize you are offering.
  • Gather user-generated content; Your contest can require people to upload a photo which shows them enjoying your product. You can’t ask for better promotion than organic promotion.
  • Reach people who are interested in your company; When a contest entrant opt-ins in to receive emails, you typically have a better email open rate than by someone who provided their email address thorough a sweepstakes.
  • Create PR Buzz; Contests seem to excite the media a bit more than a basic sweepstakes because it’s a challenge and people love a good challenge.

Here are a few tips on running a successful contest: https://www.syncmarketing.net/ask-sync-marketing-questions-running-successful-contest/#.V2L0MI-cHyQ

In the end, you need to be your own “referee” when deciding on running sweepstakes vs. contests. They really are in different weight classes so to speak. Ultimately your goals (and budget) will determine which one you run and a sweepstakes administrator can help you decide. The results will show if your ROI was strong for you. For any questions, contact Sync Marketing at 323-596-7962.

Sweepstakes vs. Contests