Summer is a fantastic time for brands (and their agency partners) to engage with their customers and create buzz around their brand. One way to do this is by running a summer sweepstakes or contest. There are many different types of sweepstakes and contests to choose from, but not all of them are created equal. Today, we’ll explore the top summer sweepstakes and contest ideas.
- Simple Enter to Win
Running a straight forward enter to win sweepstakes is a great way to reward consumers while collecting emails. Offering a chance to win a trip to a popular summer destination, such as a beach resort, national park, or theme park will really entice consumers because summer is already on the brain.
Here are a few prizing ideas to consider:
Adventure Sweepstakes in the Outdoors
Summer is the perfect time for getting outside, and an outdoor adventure sweepstakes is a great way to engage customers who are interested in hiking, camping, or other outdoor activities. A prize package could include camping gear, hiking boots, or even a guided camping trip.
Summer Vacation Sweepstakes
People love to travel during the summer, and a summer vacation sweepstakes is a great way to tap into this enthusiasm. A prize package could include a weekend getaway, a cruise, or even an all-expenses-paid trip to a popular vacation destination. Check out this sweepstakes from Sync and our client La Tierra de Mezcal who is giving away a trip to Mexico!
Backyard BBQ Backyard BBQ Sweepstakes
Backyard BBQs are a summer tradition, and a backyard BBQ sweepstakes is a great way to engage customers who love to grill. A prize package could include a grill, grilling accessories, and even a gift card to purchase food and beverages.
- UGC Contests
Running a user-generated content (UGC) contest over the summer can have numerous benefits for businesses looking to engage with their audience. Whether it is a summer cocktail recipe contest, or a world’s best guacamole contest, you’re sure to receive a lot of great content that fits with your brand.
Sync offers a variety of services when it comes to UGC contests. While we have you covered with legal and outlining the structure of your promotion, we can also track and judge the entries for you.
- Event Sweepstakes
Sweepstakes held at special events like festivals and sporting events provide a great opportunity to build your email database. Create some on site marketing materials with a QR code straight to your entry page to allow people to enter for a chance to win. If it’s a paid event, Sync can create an alternate means of entry (AMOE) microsite to keep your campaign legally compliant.
Overall running a summer sweepstakes or contest can increase engagement, sales and brand awareness in a cost-effective way. With a well-designed and executed campaign, businesses can capitalize on the excitement and enthusiasm of summer and create a positive impact on their bottom line. There’s still plenty of time. Contact Sync today to get a same day quote for your summer sweepstakes!