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31 oct

Holiday Promotions

By: Julie Link | In: Instagram, Sweepstakes

It’s the spookiest and sweepiest time of year! For retailers, the end of October is the time to start ramping up holiday promotions for the season.  And what better way to do this than with a sweepstakes? Sweepstakes are a great solution for retailers because they are cost effective, engaging and produce exceptional ROI. Today, we will discuss the best game plan for running holiday promotions this season.

Type of Sweepstakes

The basic enter to win sweepstakes often produce the best ROI. If the prizing is good and the entry method is simple, it’s a win-win for both customer and brand.

Instagram: If you want to generate some UGC this holiday season, then let your customers imagination go wild by running an Instagram Contest.

Partnerships! Why not partner with a complimentary brand to come up with a fun and engaging sweepstakes. Partnership are great because you receive free advertising from the partner and better prizing. Here’s an example of a fun holiday partnership between Abercrombie and Paper Culture.

Prizing

If you are a retailer, the best prizing is your product. We recommend giving out several gift cards and a larger grand prize. Having more smaller prizes allows consumers to feel like they have a chance to win, while also enticing them with the larger grand prize ($1,000 gift card, a trip, etc).

Consistency!

Our clients customers love it when they run a few during the holiday season. It keeps them engaged with the brand while also feeling as though the brand values them because they are giving away their product. We recommend running a Thanksgiving sweeps, Holiday sweeps and New Year sweeps to keep customer engagement high.

Sync is currently offering a 25% discount for brands who want to run three sweepstakes this Holiday season.  Contact us today for details.

It’s not too late to get started this holiday season. Sync can turn around sweepstakes in less than a week. Please contact us today to get started!

 

Holiday promotions!


18 jan

How Long Should I run a Sweepstakes?

By: Julie Link | In: Best Practices, Contests, Instagram, Marketing, Sweepstakes, User Generated Content

How long should I run a sweepstakes? Once a client determines the benefits of adding a sweepstakes or contest to their marketing plan, this if often the most common question they ask. There are a few important factors when determining the length of time that your sweepstakes or contest should run, so let’s get started.

1. What type of prize are you providing? If you want to provide smaller weekly prizes and a large grand prize, then running your sweepstakes or contest for a month to six weeks is a good amount of time. This way, consumers feel like they may have a chance to win a weekly prize and you will receive many entries because there is a large grand prize tied to the promotion.

2. What is your goal? If your goal is to create hype for a new product or service, then a really exciting short term sweepstakes before the launch of the product or service is the way to go. This way there are a couple weeks of build up (the sweepstakes), then the grand prize is selected on the day the product or service is launched leading to good PR opportunities along the way. The same goes for seasonal sweepstakes. If it’s a Valentine’s day sweepstakes, try to launch it towards the end of January so there is some build up. Then, close the sweepstakes a week before Valentine’s day so that hopefully the winner receives their prize in time for the big day.

3. Who is your target demographic? If you’re running a summer sweepstakes and your prize is a cruise, you want to obtain many email opt-ins, and are gearing it to an older demo, a longer sweepstakes should do the trick. If you’re targeting millennials or younger and are running a user- generated Instagram sweepstakes where you ask entrants to upload photos, then the shorter the better.

To sum it up, most sweepstakes run between 2-6 week, with four weeks being the sweet spot. This allows consumers to get excited and not feel like it’s so long that they don’t have a chance. There are always exceptions to this rule, so if you have any additional questions, please don’t hesitate to reach out to us.