It’s the spookiest and sweepiest time of year! For retailers, the end of October is the time to start ramping up holiday promotions for the season. And what better way to do this than with a sweepstakes? Sweepstakes are a great solution for retailers because they are cost effective, engaging and produce exceptional ROI. Today, we will discuss the best game plan for running holiday promotions this season.
Type of Sweepstakes
The basic enter to win sweepstakes often produce the best ROI. If the prizing is good and the entry method is simple, it’s a win-win for both customer and brand.
Instagram: If you want to generate some UGC this holiday season, then let your customers imagination go wild by running an Instagram Contest.
Partnerships! Why not partner with a complimentary brand to come up with a fun and engaging sweepstakes. Partnership are great because you receive free advertising from the partner and better prizing. Here’s an example of a fun holiday partnership between Abercrombie and Paper Culture.
If you are a retailer, the best prizing is your product. We recommend giving out several gift cards and a larger grand prize. Having more smaller prizes allows consumers to feel like they have a chance to win, while also enticing them with the larger grand prize ($1,000 gift card, a trip, etc).
Our clients customers love it when they run a few during the holiday season. It keeps them engaged with the brand while also feeling as though the brand values them because they are giving away their product. We recommend running a Thanksgiving sweeps, Holiday sweeps and New Year sweeps to keep customer engagement high.
Sync is currently offering a 25% discount for brands who want to run three sweepstakes this Holiday season. Contact us today for details.
It’s not too late to get started this holiday season. Sync can turn around sweepstakes in less than a week. Please contact us today to get started!