This post is a continuation of my previous post about how to drive consumers in-store with a retail sweepstakes. Due to the current pandemic, retailers have had to shift most of their focus to online sales. Today, I will discuss how to help drive consumers online with a retail sweepstakes. Something retailers need to do now more than ever.
At Sync, we always recommend a simple sweepstakes microsite to create the best ROI and traffic to your website. Big Commerce also discusses how simple online sweepstakes are a great way to drive traffic to your website. No hoops, just a simple entry form and a great prize. If you want to go a step further and prompt entrants to shop online, create a call to action after entry. Perhaps it’s a surprise and delight discount coupon good for 25% off a pair of jeans or a code for free shipping.
As we all know by now, social sweepstakes are a fantastic way to create user-generated content. In addition, it’s a great way to get trending via hashtag. People are home now more than ever and ready and willing to provide content. Some are begging for it! So why not create a contest that asks consumers to showcase their quarantine style? This is a great way to connect with your consumers and reward them in the process. The more the hashtag trends the more eyes you will have on your brand or products, which in turn will translate into more online sales.
E-gift Cards for the Win:
Prizing is key to drive consumers to enter for a chance to win. While we have discussed prizing many different times, if you are really focusing on online sales, provide e-gift cards as prizing. If budget allows, I would recommends giving away as many gift cards as possible and then having a larger overarching grand prize. We have found this makes a sweepstakes very enticing to enter. Consumers feel as though they have a real chance at winning and the larger grand prize is always appealing.
With the holidays around the corner, now is the time to run a sweepstakes and drive online sales. Contact Sync today if you want to set up a brainstorming call.