Sync Marketing was asked to come up with a new concept for Clif Kid’s annual sweepstakes. Sync created a fun, interactive and mobile-optimized 30-day online sweepstakes which invited parents to track their kid’s progress of walking or biking to school everyday leading up to National Walk and Bike to School Day.
A countdown clock was created by our design team as a fun visual to countdown the days until Walk and Bike to School Day. By registering, entrants were automatically entered to win the grand prize; a family trip for four to Yosemite. To add to the fun, all those who tracked their kid’s progress daily had the chance to win from 850 instant win prizes. Also, all those who participated received a congratulatory email at the end of the campaign which included a certificate of completion and how many miles their kids walked or biked! Parents were able to print it out to present it to their kids.