Minority-Owned Marketing Agencies Redefining the Industry

By: Sync Marketing | In: Marketing, Sweepstakes, sweepstakes company, sweepstakes management

In the ever-evolving landscape of marketing, diversity and innovation have emerged as driving forces behind successful campaigns that resonate with diverse audiences. Minority-owned marketing agencies, with their unique perspectives and insights, are at the forefront of this transformative movement. In this article, we showcase five minority-owned marketing agencies.

1. Sync Marketing: Leading the Way in Creative Promotions

Website: www.syncmarketing.net

Owned by Jennifer French and Julie Link, Sync Marketing is a 100% woman-owned agency. With a visionary approach to sweepstakes marketing, they’ve carved a niche for themselves as experts in crafting engaging and compliant campaigns. Their commitment to innovation, legal compliance, and client satisfaction has earned them an esteemed reputation, making them a trailblazer in the field.

Key Features:

• Expertise in sweepstakes and contests.
• An unwavering focus on legal compliance.
• A client-centric approach to campaign creation.
• Diverse and inclusive marketing strategies.

2. The Axis Agency: Elevating Multicultural Marketing

Website: www.theaxisagency.com

The Axis Agency, helmed by Armando Azarloza, excels in multicultural marketing. Operating from Los Angeles, the agency is renowned for its innovative strategies that resonate with Hispanic and multicultural audiences. Their campaigns for notable brands such as Wells Fargo and the California Milk Processor Board have made them industry leaders.

Key Features:

• Specialization in reaching diverse and multicultural audiences.
• Data-driven and creative marketing solutions.
• A team with a global perspective.

3. Burrell Communications: Pioneers of Multicultural Advertising

Website: www.burrell.com

Burrell Communications, founded by Tom Burrell, has been shaping the landscape of multicultural advertising since 1971. Based in Chicago, they’ve consistently delivered groundbreaking campaigns catering to the unique needs of the African American community. Their work for brands like McDonald’s and Toyota showcases their impact on the industry.

Key Features:

• Over four decades of experience in multicultural marketing.
• A history of connecting brands with diverse audiences.

4. LatinWorks: Shaping Hispanic Advertising

Website: www.nuevoworks.com

Manny Flores and Alejandro Ruelas established LatinWorks to address the Hispanic market’s specific needs. With offices in Austin and Mexico City, the agency’s campaigns resonate on both sides of the border. Their work for brands like Anheuser-Busch InBev and Target highlights their understanding of the Hispanic consumer market.

Key Features:

• Focused approach to the U.S. Hispanic market.
• Award-winning creative work.

5. EGAMI Group: Amplifying Multicultural Experiences

Website: www.egamigroup.com

Teneshia Jackson Warner’s EGAMI Group specializes in multicultural and experiential marketing. Operating out of New York City, their campaigns targeting African American, Hispanic, and millennial audiences have earned them recognition. Brands like Procter & Gamble and HBO have benefited from their unique approach.

Key Features:

• Expertise in multicultural and experiential marketing.
• Focus on social impact and community engagement.

These minority-owned marketing agencies, are driving innovation and fostering diversity in the marketing landscape. Each agency brings its unique strengths to the table, collectively shaping an industry that champions authenticity, inclusivity, and impactful connections with diverse audiences.

International Sweepstakes and Contest Law

By: Julie Link | In: Marketing

Are you considering running a sweepstakes or contest in multiple countries? International sweepstakes and contest law can be overwhelming. These four steps will help get you prepared for a successful campaign.

1. Plan Ahead

Creating and Approving Rules: The lead time for running an international sweepstakes and contests is longer  because you need to allow for feedback and approvals from multiple jurisdictions. Sync Marketing creates the US version of the official rules first, then distributes the approved US rules to legal counsel  in each participating country. We receive their feedback and implement it into the final set of rules. This process can take a couple weeks based on the number of countries involved. Recently, Sync Marketing was the administrator for Rapyd’s Hack the Galaxy promotion, which ran in an astonishing 47 countries!

Translations: After the rules are approved, they will need to be translated in the language of the participating countries, which can take up to another week. 

Filing Fees: Keep in mind that you will need to bond and register the promotion in NY and FL one week prior to the campaign start date as well as follow the guidelines of each participating country based on the structure of the campaign

Creating official rules, translation and bonding and registering are all services that Sync Marketing provides.

2. Consider a multi-phase approach

If you are hesitating to dive in to a full-blown international campaign, maybe start with a toe dip. Some of our clients start with a North America and UK campaign as those can move forward more quickly. If successful, they will run another the following quarter to include additional markets. If you have the ability for a multi-phase approach, this would be a good concept for you.

3. Budget accordingly

Understandably, running a sweepstakes or contest in multiple countries comes with additional costs. Make sure to consider the legal, programming, filing, and translation costs involved for this larger initiative. Sync marketing frequently runs international campaigns and can provide a same day quote

4. Hire a sweepstakes agency

International sweepstakes and contest law can be overwhelming. That’s why it’s best practice to work with an agency that specializes in all aspects of international sweepstakes and contest law. At Sync Marketing, we can handle all aspects of your next international sweepstakes or contest, including the design, development, legal and prize fulfillment. High profile, international campaigns come with risks if not buttoned up from the start. Hiring a sweepstakes agency for your next international sweepstakes or contest will ensure you can proceed with piece of mind while leaving it to the experts.

International Sweepstakes and Contest Law

Sync Marketing Certified as a Woman Business Enterprise

By: Julie Link | In: Contests, Marketing, Sweepstakes

Sync Marketing Certified as a Woman Business Enterprise (or WOSB, EDWOSB, VBE or VWBE)

Sync Marketing, an online marketing agency that specializes in online sweepstakes and contests, has been certified as a business owned and controlled by a woman by the National Women Business Owners Corporation (NWBOC), the first national certifier of Women Business Enterprises.  Over 700 public and private sector individuals participated in establishing the Standards and Procedures of this rigid certification review.  The goal of the certification program is to streamline the certification process and increase the ability of women business owners to compete for contracts at a national level.

“Certification provides a marketing opportunity for women business enterprises to participate in outreach programs,” says Jennifer French co-founder of Sync Marketing.  “In addition, this program will enable us to develop relationships with larger companies and create opportunities for future partnerships with them and public and private companies.”

 “NWBOC seeks to increase the ability of women business owners to compete for corporate and government contracts,” says Janet Harris-Lange, President of NWBOC.  “At the same time, NWBOC also hopes to decrease the number of front operations participating in corporate and government outreach programs.”

NWBOC, a national 501(c)3 not-for-profit corporation, was created in response to needs identified by the Procurement Special Interest Group of the National Association of Women Business Owners.  The study revealed that the public and private sector had not received nor recognized the benefits of contracting with women suppliers.  This has prevented purchasers from obtaining the best value in their procurement and it has limited women business owners from penetrating these markets, which has stymied their growth.   NWBOC seeks to provide more corporations with the opportunity to better their procurement practices and to women suppliers the opportunity to compete.  NWBOC provides the following certifications:  WBE (Woman Business Enterprise), WOSB and EDWOSB for the 8m federal contracting program (Approved Third Party Certifier for the U.S. Small Business Administration) and VBE/VWBE for male and female veteran owned companies.  For more information, visit www.nwboc.org.

Sync Marketing is a Los Angeles based, marketing agency specializing in online sweepstakes, contests and games. Sync Marketing handles all administrative services, including: strategy, management, design, programming, legal, prize procurement/fulfillment, analytics and reporting. If you are interested in doing business with Sync Marketing you can call 323-596-7962 or email inquiries@syncmarketing.net.