The Top 3 Ways to Promote a Sweepstakes: Harnessing the Power of Influencers and More

By: Sync Marketing | In: Best Practices, Instagram, Legal and Prize Fulfillment, Marketing, SMS Campaigns, social sweepstakes, Sweepstakes

In today’s digital age, sweepstakes have become an increasingly popular marketing tool for businesses aiming to engage with their target audience and drive brand awareness. However, with the ever-growing competition, it’s crucial to determine how to promote a sweepstakes effectively to ensure your campaign stands out from the crowd. In this blog post, we will explore the top three ways to promote a sweepstakes, with a special focus on utilizing influencers as a powerful tool to boost your campaign’s reach and impact.

1. Leverage the Power of Influencers:

Influencer marketing has emerged as a game-changer in the realm of digital advertising. Collaborating with influential individuals who resonate with your target audience can significantly enhance your sweepstakes’ visibility and credibility. Here’s how you can effectively leverage influencers to promote your sweepstakes:

a. Identify Relevant Influencers: Conduct thorough research to find influencers who align with your brand values, have a substantial following, and engage with an audience that overlaps with your target demographic.

b. Build Authentic Partnerships: Approach influencers with a personalized pitch that highlights how your sweepstakes aligns with their audience’s interests. Encourage them to create engaging and creative content that showcases the sweepstakes and encourages participation. Check out how the Best of the Backyard sweepstakes partnered with relevant influences to put together a joint ad for their promotion.

c. Amplify Reach and Engagement: Influencers can help generate buzz by sharing sweepstakes details on their social media platforms, blogs, TikTok or YouTube channels. If you’re in retail, consider offering exclusive promo codes or unique content for their followers to encourage participation and maximize engagement.

d. Leverage User-Generated Content (UGC): Encourage influencers and their followers to create UGC related to your sweepstakes. This content can serve as valuable social proof and drive further participation.

2. Optimize Social Media Channels:

Social media platforms provide an ideal landscape for sweepstakes marketing due to their extensive reach and engagement potential. Here’s how you can effectively utilize social media to promote your sweepstakes:

a. Engaging Visual Content: Create visually appealing graphics, images, and videos that communicate the essence of your sweepstakes. Eye-catching visuals will capture users’ attention while conveying key information.

b. Engage with User-Generated Content: Encourage participants to share their experiences, thoughts, or creative entries related to the sweepstakes. Repost and engage with this UGC to create a sense of community and encourage further participation.

c. Run Targeted Ads: Utilize social media advertising tools to create highly targeted ads aimed at your desired audience segments. Tailor your messaging to highlight the unique value proposition of your sweepstakes.

d. Collaborate with Social Media Influencers: As mentioned above, partnering with influencers on social media amplifies your reach and adds an extra layer of authenticity to your campaign.

3. Leverage Email Marketing:

While social media platforms are powerful, don’t overlook the potential of email marketing. Email campaigns allow you to reach a qualified audience directly, making it an effective way to nurture leads and convert them into participants. Consider the following strategies when incorporating email marketing into your sweepstakes promotion:

a. Build an Engaging Email List: Prioritize building a permission-based email list by offering incentives, such as exclusive content or discounts, to potential participants. Ensure compliance with relevant data protection regulations and clearly communicate how their information will be used.

b. Craft Compelling Email Content: Create attention-grabbing subject lines and engaging email content that conveys the value and excitement of the sweepstakes. Include enticing visuals, clear instructions, and a compelling call-to-action.

c. Utilize Segmentation and Personalization: Leverage customer data to segment your email list and personalize your messages. Tailor your emails based on demographics, interests, or participation history to enhance relevance and increase conversion rates.

Why Hire a Sweepstakes Company?

By: Sync Marketing | In: Ask Sync Marketing, Best Practices, Legal and Prize Fulfillment, sweepstakes company, sweepstakes marketing

The Top 5 Reasons to Hire a Sweepstakes Company to Run Your Sweepstakes

Ah…so you’re thinking of running a sweepstakes, but not sure if you should try to do it yourself or hire the professionals. Well, you have come to the right place! Sweepstakes and contests have become a powerful marketing tool for brands and businesses of all sizes. They generate buzz, increase brand awareness, and engage customers. However, running a successful sweepstakes requires careful planning, legal compliance, and expert execution. That’s where a professional sweepstakes company comes into play. Why hire a sweepstakes company you ask? Well, in this blog post, we’ll explore the top five reasons why hiring a sweepstakes company to run your sweepstakes is a smart move.

1. Expertise in Sweepstakes Regulations and Legal Compliance: Running a sweepstakes involves navigating a complex web of regulations and legal requirements. Sweepstakes companies specialize in understanding the ever-changing laws related to sweepstakes and contests to ensure your promotion is compliant at every step. From drafting the official rules and winner release forms to filing your promotion in the applicable states, we have the knowledge and expertise to keep your sweepstakes on the right side of the law.
2. Customized Sweepstakes Strategies: A sweepstakes company brings valuable experience and creativity to the table when designing your promotion. We can assist you in formulating a tailored strategy that aligns with your marketing goals. Whether it’s determining the ideal entry mechanism, prize structure, or promotional channels, we will help you maximize your brand’s exposure and generate meaningful engagement. One of the first things we ask are what your goals are. If it’s obtaining more emails and consumers, then a simple enter-to-win sweepstakes would be the way to go. Want to receive user generated content? Then try a contest or social sweepstakes. By leveraging our insights and experience, we will be able to help you navigate the most effective type of campaign to run.
3. Seamless Execution and Prize Fulfillment: Executing a sweepstakes involves managing various moving parts, from collecting entries to verifying winners and delivering prizes. Our goal is to streamline this entire process for you, ensuring a smooth execution from start to finish. We have the tools and systems in place to handle a high volume of entries, conduct fair drawings by following the guidelines provided in the official rules, and manage prize distribution efficiently. By entrusting this crucial aspect to the professionals, you’ll save time, eliminate logistical headaches, and provide a positive experience for your consumers.
4. Enhanced Security and Fraud Prevention: Maintaining the integrity of your sweepstakes is of utmost importance. Sweepstakes companies like Sync Marketing employ robust security measures and fraud prevention techniques to safeguard your promotion and your customers Personally Identifying Information (PII). We utilize secure entry platforms, implement fraud detection systems through captcha and backend monitoring, and conduct thorough audits to minimize the risk of fraudulent activities. Protecting your brand’s reputation and maintaining the trust of your entrants is crucial, and a professional sweepstakes company can help you achieve that goal.
5. Data Management and Analysis: Sweepstakes provide an opportunity to collect valuable data about your target audience. A sweepstakes company can assist you in capturing and analyzing this data effectively. From participant demographics to preferences and feedback, we can help you gain valuable insights that can inform future marketing strategies. By leveraging our expertise in data management and analysis, you’ll be able to make informed decisions, refine your marketing approach, and ultimately drive better results for your business.

Running a successful sweepstakes requires more than just luck; it demands careful planning, legal compliance, and flawless execution. Hiring a professional sweepstakes company can provide you with the expertise, resources, and peace of mind necessary to ensure your promotion’s success. From navigating legal complexities to designing customized strategies and managing logistics, we will handle the intricate details, allowing you to focus on your core business. So, if you’re considering running a sweepstakes, investing in a reputable sweepstakes company like Sync Marketing, is a wise decision that can help you achieve your marketing goals effectively and efficiently. I’ll make it easy for you now, here’s our number: 323.902.7962. We look forward to speaking with you.

5 State Requirements for Running a Sweepstakes

By: Sync Marketing | In: Best Practices, Sweepstakes, sweepstakes company, sweepstakes marketing

Many states in the United States have specific requirements and regulations for running a sweepstakes. It’s important to note that the laws and regulations can vary from state to state and is ever-evolving. Today we will provide you with a general overview, but it’s essential to consult a sweepstakes agency who specializes in sweepstakes law (like Sync Marketing) to review the specific statutes and regulations of each state to ensure compliance. Below are a five state requirements for running a sweepstakes:

1. New York and Florida: New York and Florida have stringent regulations regarding sweepstakes promotions. If the total prize value exceeds $5,000, the sweepstakes must be registered and bonded with the New York Gaming Commission and the Florida Department of Agriculture and Consumer Services. Additionally, certain disclosures must be included in the official rules, such as the number of entries received, the total ARV of all prizes and the odds of winning in order to be accepted from the registrar. Bonding and registration are services that Sync Marketing can handle for your company.
2. Rhode Island: Rhode Island requires sweepstakes sponsors to obtain a license if the total prize value exceeds $500. Sponsors must also provide certain disclosures to participants, such as the number of prizes, their estimated retail value, and the odds of winning. In addition, when the sweepstakes is complete these winner’s lists need to be filed with the states.
3. California:
   • California has specific regulations for sweepstakes promotions, including the requirement to provide participants with a way to enter without making a purchase (no purchase necessary). There are several ways to offer a few alternate method of entry (AMOE), but recently Sync Marketing has been advises our clients to provide this digitally. Sync Marketing can create an affordable and effective entry collection form if you sweepstakes requires an AMOE. We typically only advertise the link for this entry collection form in the Official Rules.
   • California also has specific regulations related to sweepstakes involving alcohol. Sweepstakes sponsors must comply with the California Department of Alcoholic Beverage Control (ABC) guidelines, which include obtaining proper licenses and adhering to specific advertising and marketing rules for alcoholic beverages. To learn more about running a sweepstakes as an alcohol brand, check out our blog post on sweepstakes tips for alcohol companies.
4. Massachusetts: Massachusetts requires the registration of sweepstakes promotions with the Attorney General’s Office if the total prize value exceeds $5,000. Winners must be selected at random, and certain disclosures, including the odds of winning, must be included in the official rules.
5. Texas: Texas prohibits certain deceptive practices in sweepstakes. These include false or misleading representations, misleading prize descriptions, and misrepresenting the odds of winning. It’s essential to ensure that your sweepstakes promotions are transparent, accurate, and do not engage in any prohibited practices.

Please note that this list is not exhaustive, and other states may also have their own unique requirements and regulations. It’s crucial to thoroughly research and comply with the specific laws of each state in which you plan to run a sweepstakes to ensure legal compliance. Sync Marketing has an extremely experienced promotion law team that will draft your Official Rules to be compliant. Contact us today for a same day quote!

5 State Requirements for Running a Sweepstakes

Brand Loyalty Sweepstakes

By: Sync Marketing | In: Advertising, Legal and Prize Fulfillment, Prize Fulfillment

Sweepstakes and brand loyalty marketing go hand in hand. It’s an easy and cost-effective way to reward your customers all while strengthening the relationship you have with them. Today we will discuss the best types of brand loyalty sweepstakes to run and why.

Start slowly

We always suggest to our clients to run at least a few straight forward enter-to-win sweepstakes before running a loyalty sweepstakes. First and foremost, it will allow you to collect new opt-ins to add to your email list. Also, you will see how sweepstakes resonate with your consumers before you launch a loyalty-based campaign.

It’s all in the email

A brand loyalty sweepstakes starts and ends with email communication. Consumers are interested in your brand and have already signed up to receive emails from you. Now, reward them with the chance to win a great prize. Be sure to put the sweepstakes CTA within the email you send out to your consumers.

Reward, reward, reward

When it comes to a brand loyalty sweepstakes, we think having all entrants win something is a great way to optimize the relationship you have with your customer. To achieve this, you can run an instant win sweepstakes. Here the customer either wins a prize or a discount coupon with a percentage or dollar amount off of your product. If you are a subscription-based service, another way to reward your consumer is to automatically enter them into a sweepstakes for signing up. Here is an example of a recent sweepstakes. Stitch Fix entered all entrants who scheduled a Fix for delivery in the month of June for a chance to win. However, keep in mind, if you require a purchase like this sweepstakes did, you must offer a free alternate means of entry.

Have fun and gather more info

Polls are fun for everyone! People love to give their opinion! And you love to get information on your product, right? Why not ask your loyal customers a question about which new fall look they like best for a chance to win? They are rewarded with a chance to win, and you gather insightful information about your product line for the fall.

The possibilities are endless when it comes to brand loyalty sweepstakes. Whether you’re reaching out to a newly acquired customer or one of your more loyal fans, reach out to Sync to help you strengthen your relationship with you customer by offering unique and engaging ideas.

Brand Loyalty Sweepstakes

How to Avoid Sweepstakes Scams

By: Sync Marketing | In: Best Practices

For marketers, running a sweepstakes is an easy way to gather information about potential consumers. It’s also an effective way to reward current consumers for loyalty to their brand by offering a chance to win a fun prize. Unfortunately, there are people out there who are in the business of running scam promotions. So we’re here today to help you know how to avoid sweepstakes scams. Here is recent CBS News story outlining how Americans were bamboozled out of over $100 Million dollars last year.

Look for the official rules of the sweepstakes

When entering a sweepstakes, be sure to look for the official rules that clearly outlines the parameters of the promotion. Here’s what you are looking for: Sponsor’s name, eligibility, run dates, method of entry and prize details. If you don’t see the official rules listed, don’t give your information.

Don’t enter personal information

Upon entering, a legitimate sweepstakes should only ask you to provide basic information. This would include as your name, email address and sometimes phone number or zip code. If they are asking for your social security number, passport number, or driver’s license information, beware.

If you are a winner, never send money

There will never be an instance where you should be expected to pay for any type of handling fee or service charges to receive your prize. If a prize is valued over $600 you will be asked to provide a W9 form as the prize value won will be reported to the IRS and you will receive a 1099 in the January following the year you won your prize. Also, never give your banking information or credit card numbers. This will never be required for claiming a legitimate prize.

Examine the winner notification email for clues

If you receive an email from a company using a free email service such as Hotmail.com or Gmail.com, it’s quite possible it’s not a legitimate notification. Most companies running a sweepstakes will notify you from their company or their administrator’s company email addresses. Whenever Sync Marketing notifies a winner, we refer potential winners to visit the sweepstakes website where they can view the official rules to see that Sync Marketing is listed as the Administrator. It’s important to do your research.

Social Media has sweepstakes scams too

They are hard to spot, but they do exist. Scammers will set up fake Facebook and Twitter accounts with the hopes of getting you to give up your personal information. They’ve also gone so far as to impersonate Facebook founder, Mark Zuckerberg. The fake Zuckerberg account sends a message through Facebook Messenger congratulating you that you’ve won the Facebook Lottery. If you click the bait, you find that they will ask you to send money to claim your prize. As mentioned above, no legitimate company will ask you for money to claim your prize. Here’s a recent story on NBC News offering additional tips on how to spot social media sweepstakes scams.

Now that we’ve given you some tips on how to avoid sweepstakes scams, hopefully you will feel comfortable to enter the ones that are legit. There are thousands of legitimate companies running sweepstakes each year offering amazing prizes for the taking. You just need to make sure you protect yourself and be smart. Not quite sold? Here’s some additional information from the Federal Trade Commission. For any additional questions regarding how to avoid sweepstakes scams or sweepstakes in general, please contact us directly.

How to Avoid Sweepstakes Scams

How to run an effective sweepstakes

By: Sync Marketing | In: Advertising, Best Practices, Contests, Facebook, Instagram, Instant Win, Marketing, Prize Fulfillment, Turnkey Sweepstakes, User Generated Content

There are many ways to run a sweepstakes, but which one is right for you? From straight forward enter-to-win’s, to UGC collection sweepstakes, to photo contests, the possibilities are endless. Today we will discuss the questions you need to ask first on how to run an effective sweepstakes that will produce the best return on your investment.

What is your goal?

Let’s start with the basics. What is the goal? Do you want to capture user-generated content? Do you want to increase your loyalty program? Or do you simply want to increase your email database? Once this question is answered, you can get started on the ideation step for setting up your sweepstakes or contest.

What is your theme?

Is this campaign a one-off to drive a new product? Do you want to offer sweepstakes quarterly to attract loyalty from your consumers? Do you want to center the sweepstakes around a holiday? Themes will help give your sweepstakes or contest a focus and will feel more organic for your brand or service.

How are people going to hear about it?

Promotion is key. Do you have a large social media following? This is a cost-effective way to promote a sweepstakes, but it’s always important to put some advertising dollars behind any promotion. Depending on how much money you want to put towards the promotion of your sweepstakes will also affect how long you should run your sweepstakes. If you have a small budget, try to pack a punch and run it for only a few weeks to get the best bang for your buck.

What do you do with the information once the promotion is over?

An integral part of making your sweepstakes or contest have a lasting impression with your consumers, is what you do once the sweepstakes is over. At Sync, we always encourage our clients to share the winner information on their social media pages after the sweepstakes is over to reinforce their messaging. One idea is to send out an email to all of those who opt-ed in to the sweepstakes to not only announce the winner, but to thank them with a surprise and delight offer.

If you make sure to ask yourself these questions before putting together your sweepstakes, it will help ensure that you run an effective sweepstakes. If you need help with ideation don’t hesitate to reach out to us. 

Effective Sweepstakes

Sweepstakes Company

By: Sync Marketing | In: Advertising, Best Practices, Contests, Facebook, Instant Win, Legal and Prize Fulfillment, Marketing, Prize Fulfillment, SMS Campaigns, Sweepstakes, sweepstakes company, Text Message Sweepstakes, Turnkey Sweepstakes

Looking for a sweepstakes company that can handle all aspects of your next online sweepstakes campaign? Look no further than Sync Marketing. Sync Marketing is a Los Angeles-based sweepstakes company that specializes in online sweepstakes.

What we do

The Specifics

Regardless of what type of sweepstakes you want to run, we handle an array of details within every sweepstakes or contest.

Strategy and Management

In this phase of the project, we will go over your goals and ideas and come up with effective solutions for you to exceed your goals. Whether you want to gain email opt-ins or user generated contact, we have the experience and know-how to suggest the right type of sweepstakes for your next campaign.

Design and Programming

Our highly passionate and experienced team of programmers and designers are ready to create a stand out sweepstakes for you. We offer responsive design and mobile-optimized sites to make sure the user experience is seamless for your consumers.

Legal and Prize Fulfillment

This is quite possibly the most important piece to the puzzle. Making sure to hire an agency that specializes in sweepstakes law is integral to the success of your sweepstakes. Especially with social media sweepstakes, because these can be quickly taken down by a social media network if you are not abiding by their policy. Sync Marketing is a sweepstakes company that has got you covered in this area. Not only does our legal team specialize in promotion law, but we attend the latest law conferences and are quite frequently speakers at these events.

Analytics and Reporting

You need to know if your promotion is successful, right? Our programmers provide a 24/7 password protected website so you can access your metrics at any time. We will go over your goals prior to programming to make sure we’re tracking everything you need for your promotion.

Types of Sweepstakes

At Sync Marketing, we offer an array of sweepstakes. Our most popular is our TurnkeySweeps by Sync platform. These are turnkey sweepstakes that launch within a week of receiving approval on the creative. We also run SMS campaigns, instant win sweepstakes, and custom campaigns. If you’re looking for a sweepstakes company who solely focuses  on sweepstakes and contests, then we’re the agency for you. Contact us today for a quote.

Wedding Sweepstakes

By: Julie Link | In: Sweepstakes

As the holidays quickly approach, there’s no doubt that engagements will be abundant. As a brand, running a sweepstakes is a great opportunity to reach out to these newly engaged couples in the New Year. When running a wedding sweepstakes it’s important to know the most effective types of campaigns to run. Today we will discuss the best types of wedding sweepstakes to run that are aimed at the newly betrothed.

Instant Win Sweepstakes

In addition to gathering email opt-ins, running an instant win sweepstakes is a great way to have consumers instantly engage with your brand. Try giving away a number of gift cards a day and then provide an overarching grand prize. This way, consumers will continue to come back to your sweepstakes because they will feel they have a better chance to win. To learn more about Sync’s TurnkeySweeps instant win sweepstakes, click here.

TurnkeySweeps

Turning these newly engaged couples into email subscribers is key. Using Sync’s platform, TurnkeySweeps by Sync, is a great solution if email opt-ins is an important goal of yours. These sweepstakes can launch within a week of receiving approval on creative and are extremely effective at retaining consumers and gathering email opt-ins. They are also a very cost-effective solution. Here’s an example of one.

Surprise and Delight Sweepstakes

If you decide to run a TurnkeySweeps promotion, add on a surprise and delight feature. After entry, offer consumers a discount coupon to your store. We can also send a “thanks for entering” email that includes the discount code in case the consumer closes the window. This is a great option to have entrants engage with your brand and will leave them feeling like a winner. The coupon may even encourage them to register with your store for their wedding gifts.

Social Sweepstakes

Why not encourage consumers to go into your store to take photos with product for their chance to win? This again will encourage entrants to possibly register with your store for their wedding gifts. When running a social sweepstakes, make the method of entry writing a comment that include a hashtag for their chance to win. This will make the sweepstakes go viral and you will obtain great user-generated content. Keep in mind, you will need to provide an alternate means of entry if you are requiring people to go to your store as part of the entry.

If you need additional idea for running a wedding sweepstakes, don’t hesitate to give us a call. We can provide the best plan while keeping your goals in mind.

Sweepstakes and Contest Rules

By: Sync Marketing | In: Ask Sync Marketing, Best Practices, Contests, Legal and Prize Fulfillment, Marketing, Sweepstakes

Anyone who has enters sweepstakes or contest has usually noticed a long list of rules and regulations. Some may be put off by all this legal jargon. It’s not just there to protect the companies involved in the promotion, but it is also a helpful tool for the entrant. It outlines very important features of the promotion in one neat package. Different variables of the promotion can change what needs to be outlined in your rules. Today, I have provided a list of some of the items that should be included in your sweepstakes and contest rules:

Eligibility

This section is important in sweepstakes and contest rules, because it outlines who can enter. This should include the geographical location where the promotion is open, i.e. 50 US states. It should also include the minimum age of entrants. Lastly, it should call out the fact that your employees, family members, etc. cannot enter or win.

Timing

This section should outline the exact start date and time and end date and time. Obviously, this is important because it tells entrants their deadline for entering.

How to Enter

This section outlines where and how people enter. Maybe it’s an online sweepstakes. In that case, the URL to the sweepstakes or contest home page will need to be provided. Also, you will need to tell entrants what you are collecting from them, i.e. name, address, phone number, etc. Here is a link to a sweepstakes home page that shows the entry process.

If you are running a sweepstakes where the entry method is on social media, you will need to explain the process for entry. Here’s an example of a Twitter and Instagram sweepstakes.  In addition, this section should outline the total number of entries a person can earn during the sweepstakes entry period. Depending on the complexity of the sweepstakes or contests, this section needs to be drafted with acute attention to detail from a legal standpoint. That’s why it’s important to hire an administrator who specializes in sweepstakes law to identify any additional information that needs to be included.

Winner Determination

This section should clearly outline when the winners will be selected and notified. This helps legitimize the process for the administrator when contacting the potential winners. The entrant can refer to the rules and see that the dates match. It also lets entrants know if they will have to wait days or weeks after a promotion to find out if they are a winner. Patience isn’t always a virtue when it comes to winning a prize, so this will inform your entrants when you will be conducting the drawing so that they have an exact date in mind.

Prizes

This section outlines what prizes you are awarding and their approximate retail value (ARV). This is important because any time a prize has an ARV over $600, it will need to be reported to the IRS. Winners should have fair warning before accepting any prize where they are going to be issued a 1099.

The above is a basic list of things to think about when drafting sweepstakes or contest rules. Keep in mind, there are a lot of other items that need to be included. It is extremely important to work with an agency that knows everything that is legally required to run a promotion.

Sync Marketing’s legal team is constantly researching and staying up-to-date on all the latest legal actions and changes in the field. We also attend the most respected marketing law conferences each year. This translates into invaluable legal counsel and advice for you on all your promotions and will ensure your sweepstakes and contest rules are the most iron clad. Here is a link to some of the legal services we offer at Sync Marketing. Contact us today and we will be happy to answer any questions you may have about sweepstakes and contest rules.

Sweepstakes and Contest Rules

Solutions for Running Cost-Effective Sweepstakes

By: Jennifer French | In: Marketing, Sweepstakes, sweepstakes company, Turnkey Sweepstakes, User Generated Content

When running a sweepstakes, there are a lot of factors to consider. As you start to plan, think of your objectives, target audience, timing, and theme. A major factor that can determine the entire scope of the campaign is your budget. Many marketing teams have the fortune of having large supporting budgets to run their campaigns. Some on the other hand have limited budgets. Regardless, all are in search of running a quality campaign which achieves their goals. Below are a few suggestions for running cost-effective sweepstakes.

Social Media

One cost-effective sweepstakes idea would be to offer your method of entry on one of your social channels. This will require you to create a campaign hashtag to track your entries. It will also require that a full comprehensive set of official rules be created. The benefit of running social sweepstakes is that it can increase your social following and allow you to collect fun user-generated content. These types of sweepstakes however are not ideal for a brand who is only looking to increase their email database. This is because there is no personal data collected from the entrants.

Here is an example of a social sweepstakes that is currently running for REI. In this sweepstakes, they are asking entrants to take a photo of themselves enjoying the outdoors. In order to be eligible, entrants must use both #OptOutside and #Collegesweepstakes when uploading their photo on Instagram or Twitter. Here are some additional reasons to run a social sweepstakes.

Prize Provider

You may not have the actual funds to run a sweepstakes, but you may have plenty of compelling merchandise, travel elements, or services to trade with a company who is already planning to run a sweepstakes. Companies are often looking for a partner to provide the prizing. This allows them to save money, offer compelling giveaways, and it helps their sweepstakes. A lot of time, the prizing that you can offer is at cost so it is less of an investment for your company. In exchange for providing the prizing, the company can feature the merchandise you are providing along with your company logo and link to your website. You should also ask them to collect and provide email opt-ins on your behalf. In exchange, you can promote the sweepstakes on your social media channels and marketing pushes to help promote the sweepstakes. If you are looking to utilize the cost-effective sweepstakes idea of becoming a prize provider, contact Sync Marketing today. We can put you in touch with companies who are looking for this type of partnership.

TurnkeySweeps by Sync

If you are looking for a cost-effective sweepstakes option that is full-service, you should consider our TurnkeySweeps by Sync platform. These turnkey sweepstakes are an affordable solution that can launch within one week of receiving approval on creative. With TurnkeySweeps, not only will you receive programming, design, legal and prize fulfillment at a very competitive rate, our price also includes Sync’s personalized customer service and management. They are a low-cost solution that offers exceptional ROI. Here is some additional information about TurnkeySweeps by Sync.

We know that budget can be a concern for everyone who is considering a promotion. With that in mind, reach out to a team member at Sync Marketing who will be happy to discuss your options and provide pricing that will work for you.

Cost-Effective Sweepstakes