While there has been a significant shift in consumer shopping habits due to COVID-19 as discussed in the Quantcast Blog, some consumers need more of a push to shop online. Today, I will discuss how to get customers excited to shop online by running a sweepstakes or contest.
One of the most cost-effective ways to get customers excited to shop online is to incentivize them with a chance of winning a prize. What better way to do this than running a sweepstakes where your customers can win a gift card to your company or store? Many big box retailers have started running sweepstakes to entice their customers to come online for a chance to win. While there, the hope is that they will see something they like and that it will translate into a sale.
In order to make the entry process “worth it,” it’s important that your prizing is up to snuff. We would recommend giving away several small gift cards (possibly one or more a day) with an overarching larger grand prize. This makes customers feel as though they have a better chance to win. Also, by giving away gift cards, you are encouraging them to shop online, and in most cases, they will buy more than what the gift card is worth.
Surprise and Delight
Want to encourage more online sales? Offer a surprise and delight coupon to every person who enters the sweepstakes. Make the discount worth it at 20% or more.
Social Media Contests
Another way to get customers excited to shop online is to run a social media contest. Engaging with your customers is more important than ever. Perhaps you can ask your customers to upload their favorite “lounge look” to Instagram for a chance to win. Julie Link Co-Founder of Sync Marketing wrote,
“It’s not business as usual. Businesses are struggling to find ways to connect with their consumers while we are forced to “social distance” by staying home. So how do brands interact with consumers? How do they connect? A great way is engaging consumers with sweepstakes and contests.”
Another way to encourage engagement is by including a call to action after entry. One way to share the sweepstakes and encourage engagement is to offer entrants extra chances to win by sharing on social media.
As we all try to navigate these times it’s important to continue to assess your goals and think of cost-effective ways to engage with your customers in a positive way. Sweepstakes have always been a great way to do that. If you want to brainstorm ideas on how a sweepstakes might benefit your brand, reach out to Sync today.