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11 oct

Running a Sweepstakes to Boost CRM and Loyalty

By: Julie Link | In: Instagram, User Generated Content

One of the major goals of running any sweepstakes is to collect information about consumers. What you do with this information as a brand or company can have varying results. CRM (Consumer Relationship Management) and loyalty take on different roles with respect to brand-customer relationships. In this article, we will speak to the benefits of running a sweepstakes to boost CRM and loyalty.

Before we get into the benefits of running a sweepstakes, it’s important to know what the difference is between CRM and loyalty. Ultimately, it comes down to the expectations set between the brand and the consumer with respect to the relationship. When a brand invites a consumer to join their loyalty program, they are asking them to do more, so customers expect more in return for their efforts.With a loyalty program, a brand is looking for customers to be a  fan of the brand and is products; is willing to provide the brand with personal information, and in return wants more exclusive interactions. Conversely, when a company invites a customer to sign up for CRM, they are simply asking for an email address and the customer is promised nothing more in return than receiving non-exclusive promotional emails. Here is a great article that outlines these differences in more detail.

The tween retailer, Justice, recently ran a sweepstakes to offer their Club Justice loyalty members a chance to win a VIP trip to LA to attend their annual Club Justice Awards. This promotion was offered not only to reward their consumers’ loyalty to their program but to drive new consumers to join the loyalty program. One of the stipulations of the sweepstakes was that entrants must be enrolled in the program at time of entry. Part of Justice’s loyalty program is they offer of great perks including the opportunity to win this exclusive prize. This is a good example of a brand running a sweepstakes to boost CRM and reward consumer loyalty.

In order to help your company maximize its CRM and loyalty efforts, it is important to have a clear understanding on these two distinct disciplines. Sync will layout a plan to utilize sweepstakes to boost CRM and loyalty, maximizing the best digital consumer experience and ROI. Contact us for your next CRM or loyalty promotion. https://www.syncmarketing.net/


12 jul

Brand Loyalty Sweepstakes

By: Sync Marketing | In: Advertising, Legal and Prize Fulfillment, Prize Fulfillment

Sweepstakes and brand loyalty marketing go hand in hand. It’s an easy and cost-effective way to reward your customers all while strengthening the relationship you have with them. Today we will discuss the best types of brand loyalty sweepstakes to run and why.

Start slowly

We always suggest to our clients to run at least a few straight forward enter-to-win sweepstakes before running a loyalty sweepstakes. First and foremost, it will allow you to collect new opt-ins to add to your email list. Also, you will see how sweepstakes resonate with your consumers before you launch a loyalty-based campaign.

It’s all in the email

A brand loyalty sweepstakes starts and ends with email communication. Consumers are interested in your brand and have already signed up to receive emails from you. Now, reward them with the chance to win a great prize. Be sure to put the sweepstakes CTA within the email you send out to your consumers.

Reward, reward, reward

When it comes to a brand loyalty sweepstakes, we think having all entrants win something is a great way to optimize the relationship you have with your customer. To achieve this, you can run an instant win sweepstakes. Here the customer either wins a prize or a discount coupon with a percentage or dollar amount off of your product. If you are a subscription-based service, another way to reward your consumer is to automatically enter them into a sweepstakes for signing up. Here is an example of a recent sweepstakes. Stitch Fix entered all entrants who scheduled a Fix for delivery in the month of June for a chance to win. However, keep in mind, if you require a purchase like this sweepstakes did, you must offer a free alternate means of entry.

Have fun and gather more info

Polls are fun for everyone! People love to give their opinion! And you love to get information on your product, right? Why not ask your loyal customers a question about which new fall look they like best for a chance to win? They are rewarded with a chance to win, and you gather insightful information about your product line for the fall.

The possibilities are endless when it comes to brand loyalty sweepstakes. Whether you’re reaching out to a newly acquired customer or one of your more loyal fans, reach out to Sync to help you strengthen your relationship with you customer by offering unique and engaging ideas.

Brand Loyalty Sweepstakes