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22 aug

Minority-Owned Marketing Agencies Redefining the Industry

By: Sync Marketing | In: Marketing, Sweepstakes, sweepstakes company, sweepstakes management

In the ever-evolving landscape of marketing, diversity and innovation have emerged as driving forces behind successful campaigns that resonate with diverse audiences. Minority-owned marketing agencies, with their unique perspectives and insights, are at the forefront of this transformative movement. In this article, we showcase five minority-owned marketing agencies.

1. Sync Marketing: Leading the Way in Creative Promotions

Website: www.syncmarketing.net

Owned by Jennifer French and Julie Link, Sync Marketing is a 100% woman-owned agency. With a visionary approach to sweepstakes marketing, they’ve carved a niche for themselves as experts in crafting engaging and compliant campaigns. Their commitment to innovation, legal compliance, and client satisfaction has earned them an esteemed reputation, making them a trailblazer in the field.

Key Features:

  • Expertise in sweepstakes and contests.
  • An unwavering focus on legal compliance.
  • A client-centric approach to campaign creation.
  • Diverse and inclusive marketing strategies.

2. The Axis Agency: Elevating Multicultural Marketing

Website: www.theaxisagency.com

The Axis Agency, helmed by Armando Azarloza, excels in multicultural marketing. Operating from Los Angeles, the agency is renowned for its innovative strategies that resonate with Hispanic and multicultural audiences. Their campaigns for notable brands such as Wells Fargo and the California Milk Processor Board have made them industry leaders.

Key Features:

  • Specialization in reaching diverse and multicultural audiences.
  • Data-driven and creative marketing solutions.
  • A team with a global perspective.

3. Burrell Communications: Pioneers of Multicultural Advertising

Website: www.burrell.com

Burrell Communications, founded by Tom Burrell, has been shaping the landscape of multicultural advertising since 1971. Based in Chicago, they’ve consistently delivered groundbreaking campaigns catering to the unique needs of the African American community. Their work for brands like McDonald’s and Toyota showcases their impact on the industry.

Key Features:

  • Over four decades of experience in multicultural marketing.
  • A history of connecting brands with diverse audiences.

4. LatinWorks: Shaping Hispanic Advertising

Website: www.nuevoworks.com

Manny Flores and Alejandro Ruelas established LatinWorks to address the Hispanic market’s specific needs. With offices in Austin and Mexico City, the agency’s campaigns resonate on both sides of the border. Their work for brands like Anheuser-Busch InBev and Target highlights their understanding of the Hispanic consumer market.

Key Features:

  • Focused approach to the U.S. Hispanic market.
  • Award-winning creative work.

5. EGAMI Group: Amplifying Multicultural Experiences

Website: www.egamigroup.com

Teneshia Jackson Warner’s EGAMI Group specializes in multicultural and experiential marketing. Operating out of New York City, their campaigns targeting African American, Hispanic, and millennial audiences have earned them recognition. Brands like Procter & Gamble and HBO have benefited from their unique approach.

Key Features:

  • Expertise in multicultural and experiential marketing.
  • Focus on social impact and community engagement.

These minority-owned marketing agencies, are driving innovation and fostering diversity in the marketing landscape. Each agency brings its unique strengths to the table, collectively shaping an industry that champions authenticity, inclusivity, and impactful connections with diverse audiences.


22 apr

Reasons to Hire a Sweepstakes Agency for Your Next Campaign

By: Jennifer French | In: Best Practices, Contests, Legal and Prize Fulfillment, Marketing, Sweepstakes

If you’ve never run a sweepstakes or contest before and you are considering adding one to your marketing plans in the near future, it is important that you do your homework on the subject before you begin the process.  There are many things to first identify when planning a sweepstakes. Budget, timing, target audience, goals, etc., (see tips for running a successful sweepstakes), are just a few. You will also need to figure out how the overall process works, and for that, we recommend working with an agency that specializes specifically in sweepstakes and contests.  Here are a few important reasons why you should hire a sweepstakes agency for your next campaign.

Strategy

With anything, you need to start with a plan. Consulting an agency to help you determine how to build the best promotion to meet your goals, all while staying within your budget, is a great place to begin. With these goals in mind, a sweepstakes agency can present a plan for the overall concept of the campaign and determine the best platform to showcase your promotion. Some of these types of campaigns could include; social media, sweepstakes microsite, or an iFrame on your company’s website. They can also brainstorm creative and cutting edge concepts offering you a one-of-a-kind sweepstakes.

Management

There are a lot of moving parts to think about when running an online sweepstakes. Working with an agency who has experience with the process who can take on the management of the promotion is imperative for busy marketing teams.  Not only do they have the expertise, but they are dedicated to the project and will make sure that it is running successfully so that you can focus on other tasks at hand.

Design

A lot of companies have internal creative teams, but do not have teams that specialize specifically in sweepstakes creative. It’s imperative to know how best to design a mobile-optimized sweepstakes. Understanding this ensures that the functionality and flow works from a consumer standpoint. In addition, when you hire a sweepstakes agency, they will be able to design all of the supporting creative such as web banners, in-store POP and social media.  It’s a one stop shop for your promotion, which will save you time and money in the long run.

Programming

In your research you may have come across a sweepstakes app that can build a basic entry form and capture online entries at a low cost.  If that is your only goal, then this could be a valid option for you. If you want to have any customization to your promotion, you will need to hire a sweepstakes agency for programming.  An agency’s programming team can add an instant win component, award extra entries for completing tasks such as sharing on social media, or even collect photo and video uploads.  The sky’s the limit on the possibilities.  They are also able to collect and deliver email and mobile opt-ins. This is typically a big reason companies run sweepstakes. Lastly, if budget is an issue, reach out to us about Turnkey Sweepstakes by Sync Marketing.

Legal Compliance

This is probably one of the most important reasons to consult a sweepstakes agency.  Most companies have in house legal counsel that has a general background in the field of their company’s specialty (i.e. retail, manufacturing, automotive, etc.). With a sweepstakes agency, the legal team specializes in promotion law and stays up-to-date on all of the changes in the field.  If you hire a sweepstakes agency, not only will they create the necessary official rules, affidavits of eligibility and release forms for you, but they will review all of your supporting marketing materials to ensure legal compliance.  Here’s a recent article which outlines Sync Marketing’s legal services.

Prize Procurement and Fulfillment

Does your marketing team have time to select, notify and verify all of the sweepstakes winners?  And after that is complete, do they have time to arrange winner travel, ship out prizing, and/or file tax documentation to the IRS?  If the answer is no, then you should definitely hire a sweepstakes agency.  Not only will they provide these types of services, they will also make sure that all of this is done in compliance with the official rules.  Speaking of prizing, here is an informative article on types of prizing you should consider for a sweepstakes.

Analytics and Reporting

How do you know if your sweepstakes was a success?  The analytics. When you use the services of a sweepstakes agency, they will work with you before the campaign begins to identify the types of metrics you are looking to receive. In addition these metrics can be provided as often as necessary or on a 24/7 password protected website. Without metrics, you cannot clearly determine your ROI.

Running an online sweepstakes is a cost effective way to reach and reward your consumers and promote your company and brand. As we have outlined here, without the proper guidance, mistakes can be made along the way.  We hope the information provided today gave you some better insight on why you should hire a sweepstakes agency for your next campaign. While you’re at it, consider reaching out to Sync Marketing for your next sweepstakes campaign.  Contact us today! Jennifer@syncmarketing.net or 323-596-7962.

Hire a Sweepstakes Agency like Sync Marketing for your next campaign.