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10 mar

4 Reasons to Run a Contest Now

By: Julie Link | In: Ask Sync Marketing, Contests, Legal and Prize Fulfillment, Marketing, sweepstakes company, User Generated Content

The last 12 months have been unlike anything any of us have ever experienced. 2021 is the year for companies to give back to consumers more than ever before. One of the best ways to give back is through running contests. Today I will discuss 4 reasons to run a contest now. 

People want to feel connected

Now more than ever, people want to share their experiences as a way to connect. This is a great opportunity for brands to ask their customers to share their story for a chance to win something truly helpful to them. Crate and Barrel is currently asking engaged or recently married couples to share their story for a chance to win everything in their registry (up to $2,500). In addition, Crate and Barrel will make a $1,000 donation to Feeding America® on behalf of each couple.

Feel-Good Content

People are ready to start getting good news again! What better way than to run contests that help share good news and create positive change. Aerie is continuing their Changemakers initiative for a second year to celebrate consumers who are making a difference and reward them with the necessary funds to continue their work. 20 amazing applicants will win $20,000 towards their personal missions. This campaign spreads good vibes while celebrating the efforts of people making changes in their community.

Consumers are on their phones now more than ever

Since you already have a social team trying to drive awareness and followers, why not add a contest? It’s a win for you and a win for consumers.  A social contest is a great way to garner user-generated content and followers. With consumers on their phones now more than ever, having them upload content all while promoting your brand along the way is a no brainer. This also builds awareness for your brand, allows you to learn more about your consumer, and leaves them feeling seen and rewarded. As stated in outgrow.com, companies who run contests get an average of 17,500 new followers through a contest: 

Have some Fun

Did you see the Big Game this year? If so, you probably saw the commercial for Mountain Dew’s Major Melon Bottle Count contest. Viewers were asked to tweet out how many bottles of Mountain Dew appeared in the ad for a chance to win $1 million dollars. Within minutes, there were thousands of tweets. Not everyone has Pepsi’s budget, but you get the idea. Offering consumers a fun contest will get them excited, engaged and will leave them with a good taste in their mouth about your company or brand (pun intended). 

I hope these 4 reasons to run a contest now, were helpful. There are an assortments of ways to run a contest, and this year is the time. Let’s give back to our communities and let their voices be heard. Contact Sync today for help brainstorming your next campaign.


08 sep

The Benefits of Running an Instagram Promotion

By: Julie Link | In: Best Practices, Contests, Instagram, Legal and Prize Fulfillment, Sweepstakes, User Generated Content

Social media has come a long way in the past several years and it has become a fantastic tool for companies and brands to promote their products and/or services. We have found that Instagram is an extremely useful and effective platform to run promotions for brands looking to increase their visibility and their connections with their consumers. Today I’m going to cover the benefits of running an Instagram promotion.

If your key demo is between the ages of 13-24, an Instagram sweepstakes or contest is a great way to grow your follower base. Typically during a promotion, entrants are asked to follow and tag your brand in order to enter as well as include a specific hashtag that relates to the sweepstakes or contest. By asking entrants to take these steps, you are instantly increasing your visibility and creating user-generated content. Speaking of UGC; Instagram is all about sharing experiences and passions through photos. Running an Instagram sweepstakes or contest is a simple yet effective way to ask your consumers to express themselves, all while giving you the possibility of collecting meaningful and visually-interesting user generated content. Sync Marketing recently ran a successful Instagram sweepstakes for their client CBI specifically for their Claire’s division. Learn more about it here.

Instagram Photos

Although it all seems easy enough to orchestrate, it’s highly recommended that you hire an agency who specializes in sweepstakes and contest law to handle the legal portion of your campaign. Not only does promotion law change on a daily basis (bye bye Facebook likegate), but hiring an agency to produce the official rules and necessary winner release forms is an investment that is absolutely worth it to protect your company from possible infractions due to these changes. Sync Marketing has a knowledgeable and experienced team that can walk you through the process of running an Instagram photo sweepstakes or contest and will provide you with all of the legal elements to ensure a successful and legally-compliant promotion. We even check all social media posts and marketing materials to make sure your program is consistent and correct from a legal and customer service standpoint.

Contact us today is you’re interested in running an Instagram sweepstakes or contest! 323.596.7962.


23 jul

Using an Agency to Handle your Sweepstakes Legal and Prize Fulfillment

By: Sync Marketing | In: Best Practices, Contests, Legal and Prize Fulfillment, Marketing, Sweepstakes

There are many benefits as to why companies, large or small, should consider hiring an outside agency, like Sync Marketing, to be their administrator for their legal and prize fulfillment needs. We’re breaking down our top five reasons as to why your company or agency can benefit from contracting sweepstake fulfillment agency, like Sync Marketing, to oversee all of your sweepstakes legal and prize fulfillment elements for your next campaign.

1. We eat, sleep and breathe promotion law. You may have an internal legal team, but typically they are there to handle a broad scope of legal work for your company. At Sync Marketing, our legal team specializes in promotion law and stays up-to-date on all of the latest legal actions and changes in the field – specific to sweepstakes and contests. They even attend all of the promotion law conferences and are quite frequently speakers at these events. Especially when it comes to running a social media sweepstakes, the sweepstakes rules change monthly, sometimes daily. If you were to hire Sync Marketing to handle your sweepstakes legal and prize fulfillment needs, we handle so much more than official rules and winner release forms, we also review all of your marketing materials and social media posts to make sure they’re legally compliant.

2. Let your legal team do what they do best. They’re there to protect and advise you. If they’re simply reviewing the legal documents for a promotion (official rules, abbreviated rules, affidavit of eligibility and release forms, and travel companion forms) that are created by Sync, they’ll have more time to focus on the promotion’s legal documents and ask questions, rather than spending valuable time creating them from scratch. We even review all of your social media posts and marketing materials to make sure they are legally compliant and are consistent with the promotion.

3. Verifying Potential Winners. This is an extremely important step that often gets overlooked. Sometimes winners are simply selected without being verified for their eligibility or compliance with the official rules. At Sync, our project managers oversee the campaign from start to finish and know the campaign better than anyone, so when it’s time to select potential winners and verify if they’re eligible, you can trust that it’s being done right.

Winner Selection

4. Prize Fulfillment. We know that you don’t have time to fulfill hundreds of prizes, so let Sync Marketing help you with that task. We can handle procuring your prize and can fulfill everything from gift cards to booking travel; just let us know what you need and we can help.

5. Sometimes time is of the essence. You’re busy, we know that, and that’s why if you come to us when you’re in a jam and need Official Rules turned around ASAP, we are ready to jump in and start immediately. Plus, we won’t charge you rush fees to do so.

If you need help, or simply have questions, please don’t hesitate to reach out to us today. You can either call us at 323.596.7962 or email info@syncmarketing.net.