Several members of the Sync Marketing team had the opportunity to attend the PaleyFest this year, and it did not disappoint. From the location at the world famous Dolby Theatre, a panel discussion featuring the cast of Mad Men, to the very dedicated fans who swarmed the stage before the moderator was even finished with his closing monologue; it was definitely a night to remember.
For those of you who aren’t familiar with the PaleyFest, here’s a brief description directly from the Paley Center website:
The William S. Paley Television Festival, founded in 1984, is an extraordinary interactive pop culture event produced by The Paley Center for Media that connects fans with the casts and creators of their favorite series. Named for the founder of both the Paley Center and CBS, PaleyFest is two weeks of events where the audience sees episodes or highlights of the featured work followed by a panel discussion and Q&A with the cast and creative team.
If you have a favorite television series, and that series just so happens to be featured in the PaleyFest, this is the event for you. Not only were we sitting in one of the most beautiful theaters which is filled with so much culture, history, and now home to the most retweeted selfie of all time, but we were sitting there watching the season six finale of arguably one of the best shows in television history on the big screen. Once you’ve viewed your favorite show like that, it’s hard to go back to watching it on your couch, believe me!
After the episode ended, the moderator came back out and introduced the cast. From there began an hour-long question and answer session. It’s very similar to the Actor’s Studio, but instead of an audience filled with college students, you have an audience filled with martini sipping Mad Men fans. Sounds a lot better, doesn’t it?
Sunday, April 13th marks the 7th and final season premiere for Don Draper, Peggy Olsen and the characters of Mad Men, and you can be sure that the Sync Marketing team will be tuned in and ready to see how this exciting advertising show will end.