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29 jun

Why Run a Back-to-School Sweepstakes?

By: Julie Link | In: Ask Sync, Ask Sync Marketing, Best Practices, Contests, Legal and Prize Fulfillment, Prize Fulfillment, Sweepstakes, sweepstakes company, Turnkey Sweepstakes

We’re now officially into summer, and while most people bask in that fact, marketers are already looking ahead and making plans for the back-to-school season. This is a prime time of year to focus on consumer loyalty and brand awareness. This is especially true for retailers that carry merchandise geared for children and young adults. Back-to-school sweepstakes are an effective marketing tool to accomplish these goals. Today I will go into a few reasons why.

  1. Deals, deals, deals.

This is a great opportunity to provide incentives to consumers to shop your brand. Back-to-school sweepstakes allow you to incorporate coupons and surprise-and-delight offers to consumers. This can be accomplished by offering these deals after they have entered for a chance to win. For example, once they receive the “thanks for entering,” message, offer them 20% off their next purchase. Not only is this optimal for reengagement but its also an invaluable way for you to obtain insights on your consumer. If you find that a high percentage of consumers redeem the coupon from the sweepstakes, then you will know that sweepstakes are resonating with consumers.

  1. Consumer Loyalty

It’s a two way street. While you’re looking for consumer loyalty, so is your consumer. By running a back-to-school sweepstakes, you will in turn receive loyalty because you’re offering you consumer something in return. Once you receive their email address, the hope is that these consumers will keep coming back. If you are offering them incentives, like sweepstakes or surprise and delight offers, it’s even a better reason to return to your site. So, after you run that back-to-school sweepstakes, make sure to follow up with a pre black Friday sweepstakes and keep the momentum going! Check out some of our work samples for more inspiration on back-to-school sweepstakes.

  1. Showcase your back-to-school merchandise

What better way to showcase your new back-to-school product than with a back-to-school sweepstakes. Through banner ad campaigns, social media posts and in-store POP, you will be able to promote your new products all while promoting the back-to-school sweepstakes.

When running a back-to-school sweepstakes, also keep in mind the prizing for your sweepstakes. Optimal prizing could be a daily awarding of your product or service with an overarching grand prize like cash or a trip. People love to start planning trips as soon as the reality that summer is over kicks in and cash offers consumers some hope of financial relief to offset some of the money they spend to send their kids back to school. To learn more about ideas for prizing and some of the best types to give away, click here.

As this year’s back-to-school season quickly approaches, consider running a sweepstakes. You will be sure to be top of your class with consumers.

Back-to-School Sweepstakes

 

 

 

 

 


16 aug

Looking for the Best Sweepstakes Platform

By: Julie Link | In: Best Practices, Contests, Facebook, Legal and Prize Fulfillment, Sweepstakes, sweepstakes company, Turnkey Sweepstakes

When looking for the best sweepstakes platform, it’s important to consider a few things before picking one from the first company you see. I get it. You want to run a sweepstakes fast and affordably, but that doesn’t mean you have to skimp on quality. Today I will discuss what to look for when choosing a sweepstakes company and platform.

Does the company offering the sweepstakes platform also offer legal services?
Chances are, if you’re using a sweepstakes app company, they don’t offer robust legal services to support your campaign. Make sure you are hiring an agency who also specializes in promotion law, not just in building apps. Why? Because the company providing the legal support will take on the liability in the official rules and will act as the administrator of the promotion.

Did you know that Facebook has changed their policies three times in the last two years regarding allowing social shares for extra entries in a sweepstakes? Our legal team has direct connections at each social network to make sure we’re constantly getting the latest updates on new policy changes directly from their legal teams. When you hire an agency that specializes in promotion law, you know that all the components provided with the sweepstakes platform will be legally compliant.

Do they also run custom campaigns?
If a sweepstakes company creates more than just turnkey apps, chances are they also know a lot about sweepstakes. If a sweepstakes company also runs custom campaigns, then there is a good chance that they can run instant win games, partnership promotions and video contests. This will reassure you that the sweepstakes company you’re using understands the latest trends and best type of promotion to run for you to receive the best ROI.

Can you quickly and easily reach someone at the company?
Some of these sweepstakes platforms are “do-it-yourself” apps that don’t allow for customer support. There are so many aspects to consider when running a sweepstakes from the official rules, winner release forms, bonding and registering to winner selection. It’s imperative to hire a sweepstakes company that provides a designated project manager to oversee and run your promotion.

If you’re looking for a fast, affordable, and effective sweepstakes platform, check out TurnkeySweeps™ by Sync and contact us today for a customized same day quote.

Sweepstakes Platform


30 jun

Turnkey Sweepstakes Services

By: Julie Link | In: Best Practices, Marketing, Sweepstakes, Turnkey Sweepstakes

More and more we’re hearing our clients say that they are looking for more turnkey sweepstakes services for their promotions. They want their sweepstakes to launch fast and to be affordable while still being able to collect the same information they have in previous campaigns. That’s why we’ve created TurnkeySweeps by Sync. These full-service, cost-effective turnkey sweepstakes can launch within a week and are very affordable. In addition, this promotion platform still includes our personalized customer service and management.

How does this promotional platform work you ask? Well, if you have an in-house creative team, we’ll provide you with detailed wireframes and site specs to create your new sweepstakes. Then, you provide us the layered PSD files and we’ll get started. If you don’t have a creative team, no worries, we can design the site for you with photos and logos you provide. Just choose design as an add-on option to your turnkey sweepstakes services. One week later, your sweepstakes is ready to launch. During the week, we’ll make sure you have two rounds of reviews prior to the site going live.

In addition, our turnkey sweepstakes services include everything we’ve offered in the past, but now through a more streamlined process. For those clients wanting the freedom to add on games, multiple extra entry options, quiz features, etc., don’t worry. If you want a completely custom campaign with all of the bells and whistles, we still create those as well. You can find a full list of our sweepstakes and contest services here.

Some of the turnkey sweepstakes services included in our base price are as follows:

  • mobile and tablet optimization
  • programming and development
  • backend management
  • 24/7 password protected client access to sweepstakes metrics
  • social sharing
  • email capture
  • all administrative and legal service for rules development and winner release forms
  • marketing material review for legal compliance
  • prize fulfillment

Not only are our turnkey sweepstakes fast, effective and affordable for you, there’s no better tool when it comes to acquiring new consumers and engaging with your current consumers, than Sync Marketing’s turnkey sweepstakes. By providing engaging content and targeted prizing, you will capture new consumers’ information and build your brand equity. And the price is right! If you want to learn more about our turnkey sweepstakes services and receive a quote, contact us today.

Turnkey Sweepstakes Services