The holidays are right around the corner, but there’s still time to add a holiday-themed sweepstakes or contest to your marketing plans this year. Yes, time is of the essence, but the following ideas can be implemented just in time for the holidays. Below are some quick and easy holiday-themed sweepstakes and contest ideas.
An Instagram sweepstakes is easy, breezy and very effective. It’s a great way to get your customers posting about you and your products or services for their chance to win a cool prize. Have a makeup line? What about a “pretty pumpkin” decorating sweepstakes where consumers are asked to make up their pumpkin instead of carving. Then, they can post it with the campaign hashtag to their Instagram account. Home décor is your business; how about asking people to show their Thanksgiving table-scape using your merchandise and their personal touches? Shop ‘til you drop? Ask entrants to upload a photo of their best Black Friday experience. Keep in mind if you are asking entrants to use your products, you will also need a free method of entry. Here’s some additional information on the benefits of running an Instagram promotion.
TurnkeySweeps by Sync
The TurnkeySweeps by Sync platform is a cost-effective way to get a sweepstakes running quickly. Consider hosting a simple enter to win promotion that offers consumers a chance to win your merchandise every day in December. This simple sweepstakes approach is a great way to reward your existing customers for the holidays as well as attract new consumers. You can also add on a surprise and delight discount offer to everyone that enters to get people in your door to drive sales after the holidays end. Within this platform, you can easily add instant wins or fun holiday-themed games such as find the matching elf memory game or spin the Hanukah dreidel. Or, consider asking entrants to upload a photo of their favorite holiday dish or a shot of their New Year’s Eve style. To learn more about TurnkeySweeps by Sync, go here.
This is one of the easiest ways to reach your consumers. Consider running an SMS campaign if you are hosting a holiday event or concert for example. All you need to do is provide the short code and the entrant uses this to text for a chance to win. You can also have in-store POP with the campaign information, so people can enter at point of sale. After the promotion is over, it’s a great way to send reminders and discount offers directly to your customers that opt-in for texts. Here are some additional benefits to running a text to win campaign.
Hopefully these quick and easy holiday-themed sweepstakes and contest have been helpful. Regardless of which type of campaign you run, keep in mind that there are legal requirements so consulting an agency to help you with the details is key. Reach out to Sync and we will help get your holiday campaign (or beyond) off the ground.
Quick and Easy Holiday-themed Sweepstakes and Contest Ideas