Running a social media sweepstakes or contest is an easy and cost-effective way to promote your brand or company. It is also a great way to create buzz and collect meaningful user-generated content from consumers. Below are 5 social media sweepstakes ideas to engage customers.
#1 Photo Upload
A simple Instagram or Facebook photo upload contest is a great way to capture user-generated content all in the name of fun. Think cute babies, furry friends, or fabulous food creations as a few examples. Crate and Barrel ran a wedding registry sweepstakes where they asked entrants to upload a photo of their wedding prep. Daily prizes were awarded throughout the month of February.
#2 Twitter Hashtag Sweepstakes
This is probably one of the easiest social sweepstakes you can run. All you need to do is post your message on Twitter and ask for entrants to tweet you back with your campaign hashtag. Tide did just that in the fall of 2019 to promote their partnership with the NFL for their Tuesday Night is Laundry Night campaign. Select NFL players tweeted on their own Twitter accounts asking for fans to tweet back for a chance to win limited edition Tide PODS.
#3 Like and/or Comment
This is another easy and effective sweepstakes idea. Entrants are required to like and or comment on your Facebook, Twitter, or Instagram post for a chance to win. Acer uses this sweepstakes concept to promote their partnership with the LPGA. Their yearly #AcedIt Sweepstakes offers entrants a chance to win an Acer lap top every time an LPGA pro hits a hole-in-one during the season. The hole-in-one becomes a triggering event and entrants have 48 hours to comment on Acer’s Facebook or Twitter post for a chance to win. Due to the stoppage of all sports during their 2020 campaign, Acer got creative and worked with the LPGA to hold virtual golf matches pitting pros up against one another on a computer golf game.
#4 Tiktok Contest
Tiktok is the new gold standard for creating fun videos. Because proms were canceled this year, Claire’s Stores wanted to give high schoolers a chance to win prizes through a Prom-themed contest. They ran a PJs to Prom contest on TikTok asking entrants to show their PJs to Prom looks.
#5 Vote to Win
A great way to gage consumers interest in your products is by asking them to vote on their favorite while offering them a chance to win a prize. Specialty Materials™ ran a Facebook sweepstakes where they asked entrants to vote on their favorite pattern of fabric for the chance to win a 20-sheet prize pack.
Now you have some social media sweepstakes ideas , but you are not sure which platform(s) to choose. Here is an article that may help you narrow it down. Also, before you decide to run a sweepstakes or contest on a social platform, you need to be aware of the rules and limitations of each platform first. Our Legal team has hands-on knowledge and experience running promotions on all social media platforms. Here is a link to Sync’s legal services we offer to help you with your next sweepstakes or contest.
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