There are a lot of factors that go into running a successful online sweepstakes or contest. One of the most important ones is the prizing you award to the winners. A lot of companies who decide to run a campaign without the help of a sweepstakes agency often find that the prize fulfillment portion of the campaign can be very time consuming and costly if not done correctly. Below I will talk about prize fulfillment solutions for your next sweepstakes or contest.
Before I go further into the prize fulfillment solutions, I think it’s necessary to first touch on the importance of prizing. You may have great online creative and a healthy marketing budget, but if your prizes aren’t compelling, you run the risk of receiving low entries. Here are a few tips on the types of prizes to offer. But what really constitutes a compelling prize to consumers? A lot of times it simply comes down to the odds of winning. The more prizes you award, the better chance the entrant has of taking home a prize. This makes consumers feel like they have a better chance to win, resulting in increased entry numbers.
Okay, great, you’ve listened to your consumers and want to award a large number of prizes. Where do you start? What does that look like? This is where prize fulfillment solutions come into the picture.
Are you awarding physical prizes? If so, there are a few things you will need to take into consideration. You will need to securely warehouse, package and ship the prizes. A benefit of using a sweepstakes agency that handles prize fulfillment is that they will do all of the work for you. And, because they ship prizing on a regular basis, you will be guaranteed to have the lowest possible rates. Plus, packing and shipping hundreds of prizes can be a very time consuming job, which will in turn costs you money. Check out a list of prize fulfillment services offered by Sync Marketing.
Are you awarding digital prizes? This is definitely a more cost-effective way to award a prize. But, do you have the manpower to follow up with hundreds or even thousands of winners to make sure they’ve received their prizing via email? Leave it to the experts who have the proper programs in place to quickly and efficiently deliver your prizing and take this daunting task off of your plate.
Another thing to consider are the steps that need to take place before prize fulfillment; winner selection, notification and verification. This can also be a very time consuming process. And, if your prizes are valued at over $600, you will need to report this to the IRS and provide a 1099 for each winner. Hiring a sweepstakes agency to oversee this portion of your campaign will take the worry out of the project for you and ensure that it is being handled correctly.
Finally, no matter what the type or quantity of prizing you chose to award to your winners, consider contacting Sync Marketing to handle your prize fulfillment solutions. We will put together a cost-effective and time saving plan for your next campaign and do the “heavy lifting” so you don’t have to.
Prize Fulfillment Solutions for your next Sweepstakes